presentation 2 visual marketing - sm summer camp 2014
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TRANSCRIPT
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SIMPLE VISUAL MARKETING
The Power of Images
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“Visual marketing is the discipline studying the relationship between an object, the context it is
placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology”
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Pictures Videos Infographics Illustrations Animated GIFs Vines Filtered Pictures Animation
VISUAL CONTENT / 16 TYPES
Timelapses Charts Quotes Quotes over Pictures Screenshots Comics Data Visualisation Memes
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WHY IMAGES?
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• Convenience • Ease of engagement • Memorability • Ease of sharing • Crosses many language barriers
IMAGES / 5 REASONS
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Images are “the snacks”
of the internet!
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LET’S TALK NUMBERS
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SIMPLE VISUAL PLAN
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• Start with research • Determine your marketing objectives • Know your customers • Develop a visual content plan • Create the visuals • Implement • Track, measure, and adjust
VISUAL MARKETING PLAN / 7 STEPS
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• Design • Personalization • Usefulness • Personality • Storytelling • Shareworthiness • Real-time amplification
VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING
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VISUAL BRANDS
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VISUAL BRANDS / COCA-COLA
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VISUAL BRANDS / OREO
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VISUAL BRANDS / LEGO
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VISUAL BRANDS / MCDONALD’S
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VISUAL TOOLS
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Slideshows, videos, collages,
Animated videos & presentations
Infographics
Beautiful typography
Presentation software
Annotation, shapes and sketches
Online video app
VISUAL MARKETING / TOOLS
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LEARN FROM THE PEOPLE
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HOME MADE / FATHER AND DAUGHTER
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HOME MADE / FATHER AND DAUGHTER
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HOME MADE / TIME TRAVEL
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HOME MADE / TIME TRAVEL
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HOME MADE / TIME TRAVEL
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HOME MADE / TIME LAPSE
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HOME MADE / TIME LAPSE
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HOME MADE / TIME LAPSE
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HOME MADE / TIME LAPSE
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HOME MADE / TIME LAPSE
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Be Shareworthy In Everything You Do!