presentation 2002

8/2/2019 Presentation 2002

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MOHAMMAD ALI JINNAH UNIVERSITY


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INNOVATORS

Group Names:-

Abdul Naveed

Uzair Haider

Ehsan Afzal

Sammar Inderyas

Kashif Nawaz


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TABLE OF CONTENTSExecutive Summary

Brief History & Mission Statement

Strategic Planning

PricePlace/Distribution

Promotion

SWOT AnalysisComparison With Competitors

Conclusion


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THE PEPSI-COLA STORYSummer of 1898Caleb Bradham

Horse drawn transport to Motor Vehicle


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HISTORY Founded

Headquarters

Area Served

Industry

Products


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MISSION STATEMENT

PepsiCo's overall mission is to increase the value of our

shareholder's investment. We do this through sales

growth, cost controls and wise investment of

resources. We believe our commercial successdepends upon offering quality and value to our

consumers and customers; providing products that are

safe, wholesome, economically efficient and

environmentally sound; and providing a fair return toour investors while adhering to the highest standards

of integrity.


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CURRENT SITUATIONRevenues & Employees

Largest Manufacturer & producer of Snack Chips

Second Largest Soft Drink Business

190 countries

Sales


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SLOGANSYou are in a Pepsi world

Have a Pepsi day

You have got a lot to live, Pepsis got a lot to give


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What is strategic planning?

It is a continuous and systematic process where

companies make decisions about intended future

outcomes, how outcomes are to be accomplished, andhow success is measured and evaluated.


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Elements of Strategic Planning

Establishing goals

Setting objectives

Establishing policies

Planning the organization structure

Providing control information


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Competitive Positioning

Differentiation Strategy

Product packaging

Product manufacturing

Product innovations

Marketing


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Uncontrollable Factors

Political Factor

Social & Culture Factor

Climate Factor

Economical Factor


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Values of Pepsi. co

Focus all our resources to our company

Encourage new and innovative ideas

Dedicate ourselves to continuous growth in sales,

profit and size of organization.

Work as a team.


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WHAT IS TARGET MARKET

Market is a Physical place where the transaction take

place.

Target Market:

The potential consumer whom we want to sell our

product is called as a target market.


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PEPSI TARGET MARKET

Pepsi is the most favorite drink of every one mostly

like :

Teenagers

Youngsters


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The Marketing Mix

Product Place (Distribution)

Promotion

Price


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Product

The goods and service combination the firm offers to

the target market.

Our brand name..

Product line

(Pepsi diet, Pepsi max , etc)


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Price

Social and External Prices vs. Monetary Cost

Who are the clients?Money making for organization?

Benefits/barriers for clients?


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BOITLE SIZES PRICES250ml DISPOSABLE Rs.20

250 ml NORMAL Rs.13

1 LITER Rs.30

1.5 LITER Rs.50

LOCAL CAN Rs.25


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Place/Distribution

Best place to offer program.

Best time to offer program.

Through what channels are we distributing

program.

Competitive advantage lies in distribution.


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Promotion

Deals with communication that program

planners.

Useful Techniques in PromotionTV advertisement.

Packages & Religious offers

(Ramadan Packages, Special EID offers)


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THE CHAMPS PROGRAME

CHAMPS stand for the six universal areas of

customer expectation common to all cultures and

all restaurants concepts. These are:

C leanlinessH ospitality

A ccuracy

M aintenance of FacilitiesP roduct Quality

S peed of Service


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SWOT Analysis

strengths (S)

weaknesses (W)

opportunities (O)

threats (T)


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SWOT Analysis

South-Western College Publishing

S Things the company does well.

W Things the company does not do well.

O

Conditions in the externalenvironment that favor strengths.

TConditions in the external environmentthat do not relate to existing strengthsor favor areas of current weakness.

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strengths & weaknesses(internal)

Production Costs

Marketing Skills

Employee Capabilities

Financial Resources

Available Technology

Company/Brand Image


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Opportunities &threats(EXTERNAL)

Social

Demographic

Economic

Technological

Political/Legal

Competitive


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COMPETITORS OF PEPSI

Coca cola

Amurat cola

Qibla cola

And number of other soft drink like mecca cola &

big apple etc.


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Brands of Pepsi cola

Brands of Pepsi cola are as through:

Pepsi max

Pepsi diet

Aquafina

7,up

Dew

Marinda


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Conclusion

Pepsi co, is one of the most successful consumer

products companies in the world. Pepsi-Cola

developed fast and became the strongest competitorto the Coca-Cola And now Pepsi shared 80% of the

market. It is a big threat to the Coca-Cola.


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Thank You

Questions ????

or

a can of Pepsi?

presentation 2002

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