presentation 28 may
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TRANSCRIPT
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Blackboard Academy
A D R I Á N G R O BA
M A R I A BA R BA S
Entrepreneurship and Business Plan2nd semester
R I TA LU C E N A
R O M A I N B E S C H
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Our original business model
Too broad
Easy to co
py
Extra co
sts
No leverage
on Marketing
Shallow
understanding
of the cli
ent
Sustainable
Competitive
Advantage ?
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Challenges
1 More specific focus on customer segments
2 How to create a competitive advantage
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Challenges
1 More specific focus on customer segmentsEntrepreneurs they count on incubators, they have the barrier of initial costs: an office might not be what they need.
Small businesses & certificate schools they already have a solution: co-work, associated private academies.
Freelancers & Coachers difficult to create a customer relationship with the given definition
Everyone can be a potential teacher!
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Our new business model
ProblemMany people have the skills and the time to become a part-time teacher, they just need a room for some hours a week.
SolutionA platform to connect students and teachers easily, space to rent conveniently per hour.
Market comparisonNothing like this exists, in Portugal there is no platform for teachers but OLX , Custojusto with their section of “explicadores”, and the kind
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Our new business model
Topic
Location
Date
Price
Per hour
Per hour
Per hour
Per hour
Mathematics for 2nd grade
Entrepreneurship course
English conversation lessons
VBA for Excel advance course
M: 17-19T: 17-19
Sa: 11-15
Su: 14-17
T: 9-11F: 9-11
Platform to link teachers and students
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Our new business model
Easy booking of rooms
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How it works?
Potential teacher
Can do it at home or he/she has the space needed
Wants to set up a course with a
group Check availability and pre-book
Reach students during two weeks
Counts on the students he/she needs
Book the classroom
Materialization of the booking
Cancelation of the booking with no charge
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Challenges
2 How to create a competitive advantage
!
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Our new business model
Competitors Competitors
Banners to book with others
Access to teachers
Platform!
Network platform!
Platform! Competitors
Competitors
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New blog
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A/B Testing
Classroom space + platform
Simply classroom
space
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Challenges
Then, it is worth having a social network?
?Interviewed people have become teachers or are thinking
about it because they already know how to reach students, they generally value more practical things like price and
location