stimulate people to

make quick decisions 'Buy Now' or 'Click

Here' buttons on Internet banners and websites.

to evoke erotic feelings (red lips, red nails)

indicate danger (high voltage signs, traffic lights)

promoting energy drinks, games, cars,

items related to sports and high physical activity.

Vibrant(=very bright) Full of life

A range of meaning from loves and passions to fiery angry

Its excites and energizes

Colour of fire or power All things intense

Stimulate

Physical P : Physical courage, strength,

warmth, energy, basic survival,

'fight or flight', stimulation, masculinity(quality of being a

masculine=like men), excitement

Grab 1st attention N: Defiance,aggression(=angry

+ behaving in a threatening way), visual impact,

strain(=pressure + anxiety). makes the wearer appear

heavier not help people in

negotiations or confrontations

cars are popular targets for thieves.

catch attention and

highlight the most important elements of yourdesign

very effective for

promoting food

products and toys.

Combination of Physical

& Emotional Warmth

Represents enthusiasm, fascination, happiness, creativity,

determination, attraction, success,

encouragement, and stimulation.

Color of fall and

harvest.

Orange increases oxygen

supply to the brain, produces an invigorating effect, and stimulates mental activity

associated with healthy food and stimulates appetite

Sensuality(=pleasure to physical senses es sexual pleasure)

Affect mental ( moods, feelings, and emotions)

Powerful communication

tool

Cause physiological

reactions

N: Deprivation(=process

cause not having sth we need like home – orange +black), frustration(=feeling of being frustrated=not satisfied),frivolity(=silly/amusing behaviour), immaturity.

Yellow

enhances concentration, hence its use for legal pads.

an attention getter, which is the reason taxicabs are painted this color.

choose yellow to promote children's products and items related to leisure.

use it to highlight not recommended to use

yellow when selling prestigious, expensive products to men

an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.

Colour of confidence and optimism

Associated with joy, happiness, intellect,hope and energy

An attention getter

Stimulate Emotional P: to evoke pleasant,

cheerful feelings, lift out spirits , self-esteem

N:Irrationality ,emotional,fra

gility(=easily.damaged),depression, anxiety, suicide.

Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety

people lose their tempers more often in yellow rooms, and babies will cry more.

Hospitals often use green

because it relaxes patients.

Brides in the Middle Ages wore green to symbolize fertility.

seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.

to indicate safety when advertising drugs and medical products.

to promote 'green' products

Symbolizes nature the easiest color on the

eye Symbolic

Harmony, Grow, fertility,

youth, good luck,balance,

refreshment, rest, restoration, reassurance,

environmental awareness, equilibrium,

peace.

can improve vision

People waiting to appear on TV sit in "green rooms" to relax

suggests stability and

endurance indicate stagnation and,

incorrectly used, will be

perceived as being too bland.

used in bedrooms wearing blue to job

interviews because it symbolizes loyalty.

installing blue-colored streetlights can lead to a reduction of crime in those areas.

to promote products and services related to cleanliness

to suggest precision when promoting high-tech products.

Avoid using blue when promoting food and cooking, because blue suppresses appetite.

symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

associated with tranquility and calmness.

slows human metabolism

and produces a calming

effect, beneficial to the mind and

body People are more

productive in blue rooms. Studies show weightlifters

are able to handle heavier

weights in blue gyms. also call to mind feelings

of sadness or indifference

highly introvertive and encourages deep contemplation, or meditation

Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something

cheap and nasty, faster than any other colour.

Fulfilment healing of mind body and spirit

Higher cosmic consciousness

Deep awareness of being

Spiritual P: Spiritual awareness,

containment, vision, luxury, authenticity, truth, quality

N: Introversion, decadence,

suppression, inferiority.

Light purple is a good

choice for a feminine design.

use bright purple when

promoting children's products.

Associated with royalty Associated with wisdom, dignity, independence, creativity, mystery, and magic.

Symbolizes power, nobility, ambition, luxury,

Convey wealth and extravagance

used in prisons to calm inmates.

Sports teams sometimes paint the

locker rooms used by opposing teams bright pink so their opponents

will lose energy

Tenderness and love It soothes rather than stimulates

P: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.

N: Inhibition, emotional

claustrophobia, emasculation, physical weakness.