Presentation 4.5:Program Planning

Outline

• A Program

• The Steps

• Some Examples

• Exercise 4.11: Event Planning

• Case Studies 9 & 14

• Summary

Introduction

• Outreach activities benefit from a plan

• Planning makes your activities more effective

• Planning a program follows a logical sequence of steps

Programs

• Could be individual presentations or meetings

• Could be a regional campaign of presentations, brochures, billboards, exhibits, or demonstrations that all lead to a goal

• Both take planning

A program is…

• An effort to disseminate information to the public during a specific time

• Provides people with informational and motivational messages about an issue

• Can stimulate people to take action

Components of a program

• Assessment

• Audience

• Goal and Objectives

• Message and Tools

• Plan

• Implement

• Monitor and Improve

1 Assessment

• Assemble team

• Discuss the need

• Describe a vision

• Think about each partner’s role & resources

2 Audience

• Identify which groups you wish to reach

• Learn about their concerns, expectations, barriers, understandings

• Identify strategies that may reach these people effectively: conferences, meetings, brochures, posters…

• Be specific!

3 Develop goals and objectives

• Goal = The big target

• Objective = What you want the audience to do as a result of receiving your message

4 Message and tools

• Address what audience cares about

• Give them new information in a way they can hear it

• Consider the messenger

• Keep it simple

• Pilot test the draft materials before you produce them

Sample tools

• Brochures, flyers, posters

• TV/Radio PSA, Paid ads, news release

• Newspaper, newsletter

• Billboard, direct mail

• Pencils, caps, shirts

• Programs, classes

• Festival, event, clean-up

5 Plan

• Create a timeline

• Create a budget

• Identify resources needed -- people, materials, funds

6 Implement

• Produce materials

• Use partners to deliver messages

• Conduct training for volunteers

• Develop a monitoring process to collect the information that will describe success!

7 Monitor and evaluate

• Pilot test tools before launch

• Revise and implement

• Record the reach

• Explore the reaction

• Measure the impact

• Consider indicators

Festivals

Riverlink uses a downtown fountain in Asheville NC to give raft rides for children while parents pick up information about river health and quality.

Media Event

TNC invited local TV and newspaper journalists to a prescribed fire, gave them suits, and provided information.

Roadside Signs

Drivers are reminded of land managed with prescribed fire, even after the area was burned.

Exercise 4.11: Event Planning

Exercise 4.11 Directions

• Events can be festivals, exhibits, fairs, sidewalk tables, demonstrations, awards ceremonies, etc.

• What are the theme and location for your upcoming event?

• What things must be accomplished to create a successful event?

Exercise 4.11 Directions

• Identify what needs to be accomplished by each planning subcommittee.

• Who should have this responsibility? What do they need to be successful?

• When does this need to occur?

• Develop a master timeline for all of the subcommittees.

Case Study 9: Karst Habitat Restoration in

Arkansas

Case Study 14: A Multi-Agency Initiative: Water

Education in Kentucky

Summary

• Start by thinking about your situation, the audience, and the purpose of the program

• Build effective partnerships and identify ways for each to have a role in the program

• Pilot test to make your program effective

Credits

• Slide 4: Martha Monroe and Larry Korhnak

• Slide 14: Riverlink, North Carolina

• Slide 16, 17: Martha Monroe