presentation

Marketing Planby Spark Games

Matiss

Tuesday, 25 June 2013

Product

A twine game created by myself playable on any platform that

supports a web browser.

What is a twine game?A game created using the twine software which exports in html format. The games is simple and

text based and different to common console or PC games.


ProductPlace

❖ On the internet accessible on any device, compatible with internet browser and internet connection❖ Local pubs and night clubs advertising to attract audience to Facebook page and play the game. ❖ Promoting through competition t-shirts on Facebook

Place


Price

❖ Free of charge❖ Attracts potential audience as they don’t have to pay to play❖ The game is not high definition and not long, length wise


PromotionI decided to use three types of promotion:❖ Direct advertising❖ In-direct advertising ❖ Promotion


brief/objectives

❖ Produce three types of marketing to promote my twine game❖ Through marketing get a solid fan base who support the game❖ Promote Twine games and do it yourself gaming


Primary Research

Do 15-20 year olds know/play twine games and if they would be a suitable audience for the game and marketing?

Action:Change the audience to 18-34 year olds

Conclusion:15-20 year olds not suitable.


Secondary Research❖Twine users and community


Gamer Demographics❖Richard Bartle’s theory

When looking at my game, the gamer type that would be mostly attracted would be the socialisers. The reason is because in my game you meet a lot of different computer characters to which you have to interact. Different situations appear which I think the socialisers would like.

To aim my marketing campaign towards the socialisers I could use social networking sites such as Facebook and Twitter, which the socialisers would be more likely to use. I could post updates and gaming material, such as imagery and design material to attract more people. Also, forums would be a good place to go which could combine the realistic game fans with the socialisers.


Target audience summary

❖ 18-34 year olds❖ Twine game makers❖ Artistic people❖ Socialisers❖ Beginner game makers


Brainstorming


Marketing schedule


Direct advertisingPosters:❖ Facebook page❖ Local pubs❖ Night clubs❖ Universities


Indirect advertising

❖ Blog about making the twine game❖ Like an online diary of making the game

http://getsomebooze.tumblr.com/


http://getsomebooze.tumblr.com

http://getsomebooze.tumblr.com

Promotion


UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)Guidelines and regulations I have to use to protect my company and the consumer:

8.17Beore purchase or, i no purchase is required, beore or at the time o entry orapplication, promoters must communicate all applicable signicant conditions. Signicantconditions include:8.17.1how to tiiteHow to participate, including signicant conditions and costs, and othermajor actors reasonably likely to infuence consumers’ decision orunderstanding about the promotion8.17.2ee-et ote eltio

Any ree-entry route should be explained clearly and prominently8.17.3Stt te

The start date, i applicable8.17.4closig te 8.17.4.a A prominent closing date, i applicable, or purchases and submissions o entries or claims. Closing dates are not always necessary, or example:comparisons that reer to a special oer (whether the promoter’s previousoer or a competitor’s oer) i the oer is and is stated to be “subject toavailability”; promotions limited only by the availability o promotional packs(gits with a purchase, extra-volume packs and reduced-price packs) andloyalty schemes run on an open-ended basis8.17.4.bUnless the promotional pack includes the promotional item or prize and theonly limit is the availability o that pack, prize promotions and promotionsaddressed to or targeted at children always need a closing date8.17.4.cPromoters must be able to demonstrate that the absence o a closing datewill not disadvantage consumers8.17.4.dPromoters must state i the deadline or responding to undatedpromotional material will be calculated rom the date the material wasreceived by consumers8.17.4.eUnless circumstances outside the reasonable control o the promoter makeit unavoidable, closing dates must not be changed. I they are changed,promoters must do everything reasonable to ensure that consumers whoparticipated within the original terms are not disadvantaged


Extra advertising❖ Google twine groups (forums)❖ Night club stamps❖ Beer mat’s for pubs


Collecting feedbackCollecting feedback

❖ Facebook Insights show:1 active users2 daily active user breakdown3 new likes4 demographics5 activity

❖ A questionnaire at the end of the game


Collecting feedbackLink to my game

https://dl.dropboxusercontent.com/u/184784776/twine%20game/get%20some%20booze.html




presentation

Entertainment & Humor

supportthe game

toplaythe game

producta twine game

theavailability o

submissions o

absence o

time o

toaspecial o