presentation
TRANSCRIPT
Speed Workshop
Summary
Summary
External Analysis
Summary
External Analysis
Porter 5 Forces
Summary
External Analysis
Porter 5 Forces
Pestel
Summary
External Analysis
Porter 5 Forces
Pestel
BCG Matrix
Summary
Internal Analysis
Summary
Internal AnalysisVision
Summary
Internal AnalysisVision
Added Value
Summary
Internal AnalysisVision
Added Value Actual Business Plan
Summary
Internal AnalysisVision
Added Value
Vris
Actual Business Plan
Summary
Alignment Diagnosis
Summary
Alignment Diagnosis
Magic Spot
Summary
Alignment Diagnosis
Magic Spot
Strategic Map
Alignment Diagnosis
Magic Spot
Strategic Map
New Business Model
Summary
Summary
Summary
Summary
Summary
Swot
Summary
Summary
RecommendationsSwot
External diagnostic
Political Economical Social Technological Environmental Legal
Pestel
Governments set binding quotas
Political Economical Social Technological Environmental Legal
Pestel
Diversity in the higher spheres of a company is economically beneficial
Studies show that companies with a higher level of women are more efficient
Political Economical Social Technological Environmental Legal
Pestel
Women earn 27% less than men
90% of the overwhelming companies had programs in place to encourage diversity in 2012
As you move higher up in an organization, women become increasingly underrepresented.
Political Economical Social Technological Environmental Legal
Pestel
Increasing connection between members
Political Economical Social Technological Environmental Legal
Pestel
Marseille, European culture capital in 2013
Important companies in PACA
Political Economical Social Technological Environmental Legal
Pestel
Many laws protect citizens against discrimination
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
Porter 5 Forces
Internal rivaltry of
market
Customer power
Supplier power
Treat of Substitutes
Treat of new
entrants
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
BCG
Life cycle
Profit
Dilemma
Dog
Cash Cow
Star
Internal diagnostic
Vision
Added Value
Actual Business Model
Visibility
Social responsability
Development of the
women into the company
Mentoring
Actual Business Model
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
Actual Business Model
Visibility
Social responsability
Development of the
women into the company
Mentoring
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
Mentoring
Adapted services
Events
Local representation
Develop their careers and
their competencies
1 year subscription fee (100€)
+Events
Actual Business Model
Visibility
Social responsability
Development of the
women into the company
Mentoring
Expertise of the mentors
+Network of the other members
Mentoring+
European network
Local:- Alumni Aix
- MAAB
National:- Platinum:
Orange et IE- Gold: RBS, Schneider et
Praxair- Silver: Mercer
Mentoring
Adapted services
Events
Local representation
Develop their careers and
their competencies
1 year subscription fee (100€)
+Events
Word-of-mouth
Meetings (formal or informal)
Word of mouth
Website (more
national)
Twitter (national)
Companies who want to improve their
communication or policy
about women
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
Magic Spot
TO BE RECOGNISED AS A
COMPANY COMMITTED IN
THE CONDITIONS OF WOMEN
IN BUSINESS
CONTRIBUTE TO THE EVOLUTION OF WOMEN IN A BUSINESS CONTEXT
AND IMPROVE THEIR COMPETENCES
VRIS
Ressources/Capacities
Valuable Rareness ImitabilityNon-
Substituability
EPWN Image YES YES NO NO
Values YES NO NO NO
Networking YES YES NO YES
Mentoring/Training
YES YES NO YES
SWOT
STRENGTHS OPPORTUNITIES
SWOT
STRENGTHS OPPORTUNITIES
Mentoring
Powerfull federal companies assponsors
Mentors with a good regional reputation
SWOT
STRENGTHS OPPORTUNITIES
Mentoring
Powerfull federal companies assponsors
Mentors with a good regional reputation
Dynamic and developping region
Important companies in PACA
Important government reforms
SWOT
WEAKNESSES THREATS
SWOT
WEAKNESSES THREATS
Not enought communication
Only few parnters in PACA
Not engought competitive advantages
SWOT
WEAKNESSES THREATS
Not enought communication
Only few parnters in PACA
Not engought competitive advantages
Strong competition
No entry barriers
Strategic Map
Strategic Map
Strategic Map
Strategic Map
Strategic Map
Business ModelKey Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Business ModelKey Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Cost Structure
Event
Communication
Business Model
Key Partners
Local:
• Alumni Aix
• MAAB
National:
• Platinum: Orange et IE
• Gold: RBS, Schneider et Praxair
• Silver: Mercer
Key Activities
Networking
Mentoring
Customer oriented
Key Resources
Human:
• Mentors
• Influent women
Companies:
• Influence
• Network
Value Proposition
Mentoring
Adapted services
Events
Local representation
Development of the women into the company
Customer Relationship
Personal assistance
One to one
Channels
Local LinkedIn
Word-of-mouth
Local Website
Local Twitter
Customer segment
High values and trying to get an ethical image
International companies or local companies which want to develop their brand awareness in Europe
Evolution of Mentoring in the company
Diversification within the company
Revenue Stream
Subscription fees
Events
Partnerships/Sponsorship
Cost Structure
Event
Communication
Business Model
Recommendations
Not enough information for sponsorship
Reinforce visibilityin the region
General RecommendationsSomeone with a good network
Develop sponsorshipin different industries
Open membership to students
Improve visibility on social networks
Manage your e-reputation
Conclusion
Any questions?