1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein "How to stimulate the brain by shining light through your ears" Technology affecting the mind Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Kurzweils Blog Post

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Speculative Concept Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Stimuli affecting human anxiety & behavior 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Observed people relaxing, relieving and improving mood in variety of different ways 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Relaxed Calm/ Quiet Surroundings Natural Light/Space Spent several hours in sun Peaceful 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Joyful Comfortable Well lit surroundings Alcohol 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Focused Active Calm 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Dimly lit Quiet 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Dimly lit Quiet People smiling 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Something that would be time efficient in affecting and improving mood and relieve anxiety. No need to spend hours in the sun, hanging out with friends, waiting at the pharmacy. Unmet Need 1 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Ethnographic Research Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind A stimuli that relieves anxiety with no bodily side effects of alcohol, drugs, supplements, UV rays etc. Unmet Needs 2 11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Interim Proposal Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind A small everyday use medical head band that covers the eyes and temporal region to relieve anxiety naturally through touch sensors, smell, heart rate, brain activity and eye movement. 12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Interim Proposal Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind This product allows one to relieve high stress and anxiety time efficiently without use of drugs, alcohol or UV rays 13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Interim Proposal Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind The product has the capability to relieve high anxiety and calm through touch adjustment of music, light, sensory smell, and massage of the temporal area and eyes. 14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Brand Name Development Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Kurzweills Blog & Ethnographic Research Developing Combinations Brand Name mood relax drugs calm stress health anxiety behavior alcohol tranquil serene euphoria well being panic frenzy serquil transphoria wellphoria wellquil sercalm transphoria 15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Brand Character Diagram Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind Persona Purpose Language Tone Transphoria relaxing calm easy simple wellness health relief health sell educate informbehavior 16. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Soundscape Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind 17. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Motion Study Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App Technology affecting the mind