presentation agile martine heemskerk

The Value of Agile Methods in Designing for Behavioural ChangeA Case Study.

Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl

About us

Dirk Ploos van Amstel

Sander Hermsen Reint Jan Renes

Martine Heemskerk


Question!


Question!

date09/06/09

subject name subject / title, max. 2 lines


Question!


Why?

(1) Agile applicable when designing for behavioural change?

(2) Theory-based tools valuable for an Agile design process?


What – Case Study Schiphol


What – Scream method

© Van Hout & Gootjes, 2015


What – The Behavioural Lenses


How – Measure

• Overt Participatory observation

• Field notes & Diary

• Semi-structured Interviews


Outcome

Agile design methods are suitable for designing for behavioural change and theory-based tools are valuable for the Agile design proces.

However, there are important preconditions..


(1) Is an Agile method applicable when designing for behavioural change?


(2) Are tools like The Behavioural Lenses valuable for informing an Agile design process?

How applied?

Ground design in theory

Categorize & interpret results

Evaluate conceptsBrainstormGenerating hypotheses & research design

Study and apply underlying theory



Direct vs Indirect application



When applied?



Complications

Target group and behaviour defined too late and indirectly

Learning curve too steep


Recommendations

• Exploratory pre-sprint with experts• Researchers on the Scrum team• Adapt or rewrite user stories to make target behaviour

an explicit goal of the sprint• Before sprint one, train users to use methods such as

the Behavioural Lenses

Thank youQuestions?

[email protected]@hu.nl

@martineheemskrk@sanderhermsen

mailto:[email protected]

mailto:[email protected]