presentation bis(2)
TRANSCRIPT
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HISTORY:
Indian Biscuits Industry came into limelight after 20th
century when the urbanized society called for ready made
food products at a tenable cost.
It is assumed as sick-man's diet in earlier days. Now, it has
become one of the most loved fast food product for every age
group.
Bread and biscuits is the two major product of the bakery
industry and covers around 80% of the total bakery market,
out of which Biscuit covers up to 70% of the total production.
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India biscuit industry is the largest amongst all the food
industries and has a turn over of around Rs. 300 Cr .
India is known to be the second largest manufacturer of
biscuits in world after USA.
It is classified under two sectors:
(i) Organized Sector (35%)
(ii) Unorganized Sector (65%)
The biscuit industry employees 3.5 lakh people directly and
30 lacks people indirectly.
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MAJOR PLAYERS:
BRITANIA INDUSTRIES LIMITED:Net sale for FY 2008 -09 was Rs 3112.2 cr and for
FY 07-08 biscuit recorded sales for Rs 2329.9 Cr
KEY PRODUCTS:
TIGER, GOODDAY, BORBON, 50-50, MARIE GOLD,TIME PASS.
PARLE PRODUCTS PVT LIMITED:
Established in 1929, company has factories in Mumbai,
Bangalore,Baharadurgarh in Haryana,
It shares approximately 30-35% of the total biscuit market
KEY PRODUCTS:Parle-G, Hide and Seek, Krack Jack, Monaco, Parle Marie,
Milk Shakti, Parle 20-20.
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SURYA FOOD AND AGRO LTD.
Manufacturing and selling of biscuit under brand ³ PRIYAGOLD´
Company has three plants located in Greter Noida Lucknow and
Surat.
Key products:
Classic Cream, Butter Bite, Bourbon, Marie Lite, Magic Gold, CNC , Sanack zig zag, don.
ITC LIMITED:
In july 2003 ITC entered in to the biscuit market with the
SUNFEAST range of biscuits.
Sunfeast with a current market share of 10%.
Key products:
Sunfeast Milky Magic, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Snacky
Sunfeast Sweet & Salt, Sunfeast Special
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ANMOL BISCUIT LIMITED:
Anmol is the popular brand of eastern and northern region
having manufacturing facilities in W.B. AND U.P.
KEY PRODUCTS:
Marie 2in1, Butter Bake, DilKhus, GolMol, Jadoo
Marie Time, Snackes, Milk made.
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REGION WISE CONSUMPTION PAYTTERNS:
The Indian biscuit industry is dominated by major brands like parle, britania, andsunfeast (ITC)
Also the category has strong regional brands such as
Priya gold ±north
Cremecia- North West
Dukes ±south
Anmol- east and north
Other popular brands horlicks, biskfarm-east, rose- A.P. and south, sobisco-east
and northeast Also launched in A.P. and M.P.
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REGIONWISE CONSUMPTION
NORTH
25%
EAST
28%
WEST
23%
SOUTH
24%NORTH
EAST
WEST
SOUTH
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Main categories of biscuits:
Glucose ,Marie, Sweet, Salty, Milk and Cream.
Glucose biscuit accounts for more than 50% of the total biscuit market value
PARLE-G dominate this market with more than 60% share followed by BRITANIA
and ITC.
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GLUCOSE
COMPANY BRANDS PACKEGING
(gms)
PRICE (R s)
PARLE PARLE-G 16.5/ 38.5/ 60.5/ 99/ 209 2/4/10/20/40
BRITANIA TIGER/ TIGER
BANANA/ TIGER
IRON ZOR
16/38/60/82/99/200 2/4/10/20/40
SUNFEAST (ITC) SUNFEAST
GLUCOSE
16/40/80/100/200 2/4/10/20/40
PRIYAGOLD DON 16, 39, 61, 83 & 200 2/4/8/12/20
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SWEET AND SALT
COMPANY BRANDS PACKEGING
(gms)
PRICE
(R s)
PARLE KRACKJA
CK
75/120/ 240 10/20/40
BRITANIA 50-50 16/75/120 2/10/20.
SUNFEAST
(ITC)
SWEET N
SALT
75/120/240 8/20/40
PRIYAGOLD CNC 14/25/ 60/ 120/240 2/5/10/20/40
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SALTY
COMPANY BRANDS PACKEGING PRICE
PARLE MONACO 75/120/240 10/20/40
BRITANIA TIMEPASS 60/120/140 10/20/40
SUNFEAST (ITC) SNACKY 75/120/240 10/20/40
PRIYAGOLD SNACKS ZIG ZAG 60/120/240/ 10/20/40
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COOKIES
COMPANYB
RANDS PACKEGING PRICE
PARLE 20-20 24/50 5/10
BRITANIA COOKIESGOOD DAY
24,50/50,100,200
5-10/5,10,20
SUNFEAST (ITC) SPECIAL
COOKIES
24/48/100 5/12/22
PRIYAGOLD BUTTER BITE 75/150 10/22
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PROMOTION:
Different companies uses different techniques for promotions.
Major promotion of products is done by advertisement.
That is through T.V. commercials, Posters, Paintings, Promotional
Campaign, etc.
Some company¶s uses brand promotion by brand ambassadors
Eg Sachin Tendulkar brand ambassador of BRITANIA TIGER
Hritik roshan for PARLE HIDE AND SEAK
Amir Khan for PARLE-G
Shahrukh khan for SUNFEAST CREAM
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DISTRIBUTION CHANNEL:
Distribution channel of almost all the companies is same.
They work through channels which consists of
Agencies/stock iest, whole seller/Retail chains, Retailer.
It can be expressed in following steps:
Production
Companies agencies
hole seller/Retail chain
Retailers