presentation by chi ming
DESCRIPTION
TRANSCRIPT
Leveraging crowds to achieve big
18 Dec 2010
What social media aims to achieve today...
• Interaction and engagement
• Feedback
• Advocacy
What it could be...
• Involvement
• Empowerment
• Collaboration
Collaborative Social Responsibility
• Make consumers the campaign drivers
• Provide vision and platform
• Allocate grants to causes with the most support
Accelerating the tipping point
I believe that we can change mindsets and inspire action faster if we spearhead a collaboration,which means similar objectives, instead of an exchange, which is a compromise.
What's needed?
• Vision
• Platform: Connections, funding & tools
• Support: Guidance & Affirmation
How this benefits brands
• Tipping point: when your customers take ownership and get others involved
• Bond: shared achievement
• Selflessness makes you likable
Thanks for listening :)
Now let's tackle your questions.