PRESENTATION BY

Dr. Lucien JonesDeputy Chairman/Convenor

National Road Safety CouncilJamaica

MADRID SPAIN - FEBRUARY 2009

IMPLEMENTING THE WORLD REPORT ON ROAD

TRAFFIC INJURY PREVENTION

PROMOTIONS AND CAMPAIGNS IN JAMAICA

Main Points of Presentation

• Jamaica has created a multi-sectoral National Road Safety Council to address a very serious road traffic injury problem

• But despite several years of campaigns, high levels of death and injury continue to be a serious problem

• Therefore we have developed a results oriented campaign with multiple interventions, clear targets and clear lines of responsibility and accountability.

Latin America and the Caribbean

Prime Minister of Jamaica, Hon. Bruce Golding, (centre) endorses the Make Roads Safe petition. Earl Jarrett (left)

Director of the Jamaica Automobile Association (JAA), and Alan Beckford, JAA General Manager, briefed the

Prime Minister on the JAA’s initiative to amass signatures locally.

MAKE ROADS SAFE

Seated L-R - Paula Fletcher, Lucien Jones, Ambassador Raymond Wolfe and Minister of Transport & Works, Mike Henry Jamaica’s Delegation to the 62nd Session of the United Nations General Assembly Meeting on Road Safety (March 2008)

DELEGATION TO UN GENERAL ASSEMBLY ROAD SAFETY MEETING

Project

ORGANIZATIONAL CHART

21/04/239

PRIME MINISTERCHAIR

PRIME MINISTERCHAIR

NATIONAL ROAD SAFETY COUNCIL SECRETARIAT

& CO-SPONSORS

NATIONAL ROAD SAFETY COUNCIL SECRETARIAT

& CO-SPONSORS

MINISTRY OF HEALTH

MINISTRY OF TRANS-PORT & WORKS

MINISTRY OF NATIONAL SECURITY

MINISTRY OF JUSTICE

PRIVATE SECTOR

“For those who have died, we are already

too late”

Dr. Mark RosenbergHead of the Global Road Safety Forum

Meeting in Santiago, Chile 2006

21/04/23 10

“For those who are left with ustime is running out”.

President Oscar Arias – Costa RicaWashington Post Op-Ed 2007

21/04/23 11

Meeting between bus and taxi drivers to discuss breathalyzer programme with Head of Police Traffic Division and NRSC representatives -

December 11, 2008

CUT YOUR SPEED CAMPAIGN

Spokesperson Melaine Walker

Gold Medal WinnerBeijing Olympics

August 2008

Usain BoltTriple Gold medallist and

World Record holder

World Remembrance

Day Sunday, Nov. 16,

2008

Church Service

Message from the Prime Minister of Jamaica in all local

print media

Good media coverage - Breathalyzer Demonstration

Chat afternoon tabloid – December 2, 2008

Don’t Drink & DriveDon’t Drink & Die Campaign

Print media advertisement

Sunday Herald January 25, 2009

Crash Car Promotion

‘Reggaelution’ at Liguanea Club, Kingston, Jamaica

December 6, 2008

Cut your Speed campaign

with Melaine Walker

achieve the goal of the Save 300 Lives Project to reduce the number of deaths on Jamaica’s roads to under 300

seek funds to ensure a strong and meaningful public education campaign for the year

conduct research to measure the impact of messages to guide future planning

promote the Road Safety Facebook page

use statistics to determine those areas and months to focus our messages

2009 Activities

0

50

100

150

200

250

NUMBER OF PERSONS TESTED

December 1-6

December 7-13

December14-20

December21-27

December28-January 3

January 4-10

DATES

BREATHALYZER TESTS: DECEMBER 1, 2008-JANUARY 10, 2009

NO. REFUSE TO BLOW

NO. POSITIVE

NO. NEGATIVE

NO. TESTED

focus on pedestrians, motorcyclists and bicycle riders - more than 50% of

the total number of 2008 deaths

commemorate Road Safety Month in June

recognize World Remembrance Day in November at churches islandwide

advocate for improved legislation, enforcement and operational standards

2009 Activities

It has been a privilege to benefit from the considerable experience and talent at this conference.

We are inspired to redouble our efforts to save the lives of not only our fellow Jamaicans, but every precious member of our extended family across the globe.

Thank you!