Presentation ByMariha Khan (Leader)Maryam Dodhy (Co-ordinator)Syeda Tazeen HaiderAbdul Moiz FarooqHaris Hasan Jalali

INTRODUCTION TO MANAGEMENT

MISSION STATEMENT

Good gaming

Experience

Utmost priority to code of ethics and

maintaining healthy

environment

Gaming competitions

at higher level

Wide variety of

games

Small startup

based in Islamabad

Gaming competitions at country

level

Initially inter-

Islamabad gaming

competitions

5 people at Max needed for functioning of organization in the beginning

SCOPE

Branches in all big cities of Pakistan

Goal Definition

• Reduce overall budget costs upto 10% by 2015

• Increase market share upto 5% by 2017

• Increase revenues upto 20% by 2018• Increase customer satisfaction upto 5

pts by 2016

Communication

plan

Nature of communicatio

n

From

To

Frequency

Delivery Media

Solution

Continued…

Urgent issues

Employees/ Middle

managers

Middle managers/top

managers

When needed

Verbal/e-mail

Employees will contact middle

managers, Middle

Managers will contact Top managers

Financial Plan

Equipment Required• 1 Computer Server• 10 Gaming Stations • 10 PCs• 10 LCDs• 20 Computer Mouse• 18 Keyboards• 18 Headphones• 12 Office Chairs• 10 Gaming Desks • 3 NEON Lights• 1 Generator • UPS(after 6 or 7 months)• 2000 Flyers for publicity

LocationAny shop in basement of F-8 Markaz. Rent approximately Rs. 25,000 per month.

Continued…Item Price per piece

Uncolored A4 size flyers 2400 (500 pieces)

Computer server (used ) 45,000

Personal computers refurbished 20,000

Graphics card 5,000

LCD used 17 inch 4000

Mouse 450

keyboard 600

headphone 550

Office chair 3000

Gaming desk 3500

NEON light 800

Staff salary 15000/month

SWOT Analysis

Low priceDiscount packagesSnacks barGood seating capacityGood ambiance game variety

Difficult to attract customersVarious substitutes availableVarious competitors offering lower or similar pricesOther entertainment facilities nearby eg. cinemas, bowling, etc.Other hangout places nearby eg. parks, cafes, etc.

Introduction of new games monthlyIntroduction of new console gamesGreater variety of gamesOrganize gaming tournaments more frequently

Only one branchNo back-up for power outagesOnly computer games, no console gamesNo discounts on weekends

Strength Weakness

Opportunities Threats

Risk AnalysisS No. Risk Event Effect Pro-bab-

ility Impa-ct Risk Score Risk Rank Risk Owner Costs (Rs.) Mitigation measures

1. Natural Disasters Damage equipment, building 4 7 28 13 Haris Hasan Jalali 50,000

Choose a location which is not prone to natural disasters, take precautionary steps

2.

Computers and other equipment getting damaged

due to power outages

Loss of data 8 8 64 1 Mariha Khan 20,000

Buy an automatic generator, UPS;

choose a location where power outages

are rare

3. Increased competition Loss of customers 8.5 7 59.5 3 Abdul Moiz Farooq 35,000

Choose a location where there are no other gaming zones

4. Theft of equipment

Will have to buy more equipment which will waste

money7.5 8 60 2 Syeda Tazeen Haider 45,000

Choose a safe location; keep doors

closed and take safety precautions

5.Skills of staff

getting redundant

Staff will incompetent to handle business activities 4 7 28 13 Haris Hasan Jalali 22,000

Regular training workshops held for

staff members

6. Suppliers deliver faulty equipment

Wastage of money in fixing and buying new equipment 6 6 36 9 Abdul Moiz Farooq 15,000

Only buy from trusted suppliers; keep

alternative suppliers

7. Shop is not clean Customers will not come back 4.5 6.5 29.25 12 Syeda Tazeen Haider 35,000 Make regular inspections

8. Staff misplaces received supplies

Waste of money incase equipment gets lost 3 8.5 25.5 14 Maryam Dodhy 36,300 Train staff properly

Human Resource Management Plan

• At initial stages only one person is needed who will

have technical skills as well as managerial skills.• That person will look after the shop from 1pm to 12 am.

• Pay of that person according to market trends will be

20,000. After expanding the business some new posts will be required which are:

Post Salary

Manager or accountant 30,000

Technical staff for every branch 20,000

When we will be in position of holding gaming competitions at higher level then we will be requiring marketing staff as well.

Staff salaries are estimated as per market trends. Salaries of all employees are estimated to increase at 10% annually.

Organizational chart

TOP MANAGER

SUPERVISOR

FINANCIAL MANAGER

FINANACIAL

HANDLER

EQUIPMENT

HANDLER

Marketing Plan

Flyer

Logo

Future Predictions

Rs.100/hour. 10 PCs for 10 hours daily would mean an earning of Rs. 10,000 daily.

Monthly profit Rs. 100,000.

Monthly wear and tear for now is Rs.15,000.

Rs. 300,000Month

ly

Electricity bills and rent are Rs. 100,000 and Rs.

85,000 respectively.

Continued….

Enough money gathered to expand the gaming zone to 20 PCs in the next 4 months.

20 PCs and 15 hours daily on the average = Rs. 30,000 daily or Rs. 900,000 monthly. After calculation of Bills and maintenance profit will now become Rs. 650,000.

Recovered all the money we started within 5 months.

In next 2 months, we will have enough money to upgrade all PCs to Core i7 (which costs Rs.20000/system).

Increase our charges to Rs.150/hour and will remain so for next 4 months, operating at a profit of Rs. 900,000.

After 4 months, we would have earned Rs. 4,500,000 and we will be able to set up another gaming zone at a different and better place.

Forecasting

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Thank you!