presentation by simon eaton [email protected] skype: simoneaton2001 making revenue from...
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Presentation by Simon [email protected]
Skype: simoneaton2001
Making Revenue fromSportsbook Marketing
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About me – Simon EatonTen Years Experience in Online Sportsbook
MarketingWorked with VIP.com, Nine.com,
SportsBetting.com, Sportsbook.com, bet365Currently managing BetOnline AffiliatesFounded Sportsbook Commission for
Sports Betting affiliates to discuss and share ideas
Contact InfoEmail: [email protected]: simoneaton2001
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Market share – what’s it worth?Americans alone wager $100 billion dollars a year60% of bets are placed onlineAverage American deposit is $500-$1,000 Average European deposit is €100-€200Most common bet is a straight-up – on a straight
win!Average American player value is $2,500Average European player value is €600
However sometimes much largerAverage life span of a player is 2.5 years (two
seasons)
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What do gamblers bet on? (US)NFL (includes Super Bowl Sunday)NBA (playoffs are big)College Football (the college bowl games are big)College Basketball (March Madness)Kentucky Derby (3 horse races over a month)Breeders Cup (one off day in October with large
signups)Baseball (not great for the house MLB is bet on)Mixed Martial Arts/Boxing (large bets placed)Proposition Bets (who will win the next election?
etc)
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What do gamblers bet on? (Europe)Premier League Betting (top UK soccer league)La Liga (Spanish league)European Championships (covers all of Europe)Major Soccer Events (goes without saying)Horse Betting (Grand National is a big day!)Golf (big money days)Tennis (surprisingly large)Special Events (World Cup, Olympics)Finance Market (betting on the index)
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Sportsbook Affiliates who have made itSBR (Sportsbook Review)
Players Advocate/Forum/Lines/ReviewsTheRX (The Prescription)
Forum/ArticlesLiveScores
Lines/SEO PlacementGoonersGuide
SEO Placement/Articles/ReviewsMadduxSports
SEO/Articles/Picks
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Sportsbook Affiliate TipsBe RelevantUse ContentAdd Live Lines/ScoresUser ParticipationReviews (do your own for better results)SEO Placement (target events)Focus on Key SiteCreate a Buzz/Press Releases
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Interested in making this work?Get a Good Keyword Domain
Such as ‘nflpicks.com’, ‘sportsbettingreviews.com’ etc
Good HostingTraffic can and will peak on certain days
Associate with Good PeopleBuild up a network of article/link trade buddies
Be Fair/HonestGamblers will stick to your site if they find your
info honest/correct as well as the brands represented
Understand the Keywords/Search Terms
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ResourcesSportsbookCommission.com
Online Sports Betting Affiliate CommunitySportsbookReview.com (SBR – large affiliate)TheRx.com (Forum)Gambling911 (Blog set up by industry
veteran)SBRLines.com
Lines tool for affiliatesAffiliates.betonline.com
Affiliate managed by me