1. Chanel is a French fashion house founded in 1909 byGabrielle Coco Chanel, well established in hautecouture, specializing in luxury goods. Chanel is mostfamous for the little black dress. Today Karl Lagerfeldis the head designer at Chanel.

2. German designer Paul Renner created Futura between1924 and 1926 and released in 1927 influenced bythe Bauhaus philosophy. Futura is a geometric sans-serif.Today this typeface is extremely popular for countlesscorporate logos, commercial products and films.It is a good fit for Chanel because the lines and curvesmatches the Chanel logo.

3. Icon: Woman, flower, sunglasses, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: Its an good ad because there are focus on the sunglasses,which also makes the potency strong. The ad is active because themodel is wearing the sunglasses and the logo is on the ad.Veins: 1. Background, 2. Woman, 3. Blouse, 4. Jacket, 5. Sunglasses,6. Flower, 7. Logo.

4. By changing the flower and giving it color makes the ad more aboutthe flower and it is now the main product in the ad.

5. Icon: Hat, clutch, woman, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: The ad can both be good or bad. If the meaning is to showa variation of products, is good, but if the meaning is to have focus ona single product, it is bad, which is the same for the potency. The adis active because the model is wearing the products and the logo is onthe ad.Veins: 1. Wall, 2. Clutch, 3. Woman, 4. Pants, 5. Jacket, 6. Hat, 7.Brand logo.

6. By altering the background the ad are now selling clothes more fittingto wear at sea or on the beach.

7. Icon: Woman, man, necklace, earrings, clothes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because there are focus on the clothes andno interfering elements, which also makes it strong. It is active becausethe models are wearing the clothes and it has the logo.Veins: 1. Background, 2. Woman, 3. Dress, 4. Jewelry, 5. Man,6. Shirt, 7. Jacket, 8. Logo.

8. By removing the woman from the picture it is no longer an ad for bothmen and women but only for men.

9. Icon: Man, skyline, perfume, typeface.Index: Slogan, Bleu de Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good because the product is big, which alsomakes it strong. Its active because it has the product and the logobrand.Veins: 1. Skyline, 2. Man, 3. Shirt, 4. Jacket, 5. Perfume bottle,6. Slogan, 7. Logo.

10. By changing the face to the face of an old man the ad is nowadvertising perfume to old men instead of to young men.

11. Icon: Face, mouth, necklace, pearl, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is bad because it can be hard to see if its an ad forthe lipstick or the necklace, which also makes the potency weak. It isan active ad because the model is wearing the lipstick and interactingwith the necklace and it has the logo.Veins: 1. Background, 2. Face, 3. Lipstick, 4. Necklace, 5. Logo.

12. By making the picture black/white there are now morefocus on the necklace.

13. Icon: Woman, bed, door, floor, dress, cardigan, typeface.Index: Website.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because you can se the products are easy tosee, which also makes the potency strong. Its active because the modelis wearing the clothes and the logo is very visible.Veins: 1.Wall, 2. Bed, 3. Woman, 4. Dress, 5. Cardigan, 6. Logo.

14. Icon: Woman, door, dress, hat, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It is good because you can see the dress very clearly, whichalso makes the potency strong. It is active because she is wearing thedress and it has the logo.Veins: 1. wall, 2. door, 3. woman, 4. dress, 5. hat, 6. logo.

15. Icon: Woman, bag, jacket, jewelry, shoes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: it is a good ad because there are focus on the clothes,which also makes it strong. It is active because the model is wearingthe clothes and it has the logo.Veins: 1. Sky, 2. Wall, 3. Woman, 4. Shorts, 5. Jacket, 6. bracelet,7. Shoes, 8. Bag, 9. Logo.

16. Icon: Woman, perfume bottle, shirt, pants, necklace, belts, typeface.Index: contact info.Symbol: Coco Mademoiselle, Keira Knightley.Name: Chanel.Meaning: The ad is good because the product is big and stands out onthe black background, which also makes it strong. Its active because ithas the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Shirt, 4. Pants, 5. Belts,6. Necklace, 7. Perfume bottle, 8. Text.

17. Icon: Bag, woman, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because there are focus on the bag, whichalso makes it strong. It is active because the model is holding the bagand it has the product and the logo brand.Veins: 1. Background, 2. woman, 3. top, 4. bag, 5. logo.