Corporate ID Design Brief

sacred cow enterprises

Corporate ID Design Briefpenneylaneonline

Corporate ID Design Brief

sacred cow enterprises

The Brief

Client: Gail Penney (penneylaneonline)

Objectives:Create a corporate dress, including business logo and office stationery to match the colour and theme of existing website.

Audience:Solid, active community of readers who regularly participate in intelligent conversation, ranging from community, self help to worldly and inspirational ideas.

Perception: Class and elegance

Deliverables:Business logo, letterhead, ‘with compliments’ slip, envelope, business card and one other item.

Mandatories: ‘P, L, O’ letters

Creative Guidelines:Something that reflects the online nature of the business.

Reflects community and environmental awareness values.

Corporate ID Design Brief

sacred cow enterprises

The website

Corporate ID Design Brief

sacred cow enterprises

Initial concept sketches

Corporate ID Design Brief

sacred cow enterprises

First / Second Draft sketches

Corporate ID Design Brief

sacred cow enterprises

Final Logo

Font (large)

colour

Velocity (dafont.com)

73 54 28 6 (HEX# 556D8D)

Font (small)

colour

Myriad Pro

88 75 58 71 (HEX# 101927)

Corporate ID Design Brief

sacred cow enterprises

Stationary

Corporate ID Design Brief

sacred cow enterprises

Stationary