January 2020

ONE Order

Transition

WHY?

2

WHY?

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3- Take Orders, deliver and account for them as a digital retailer

1- Maximize sales opportunities

2- Gain full control of your distribution, through a wider range of channels 5- Enhance your Customer’s

Experience & value

6- Leverage your data and optimize your IT costs

Overall value creation Key Order Management domains

Optimize sales and execution across airline Group, JVs and alliance partners

Take Orders, deliver and account for them as a digital retailer

Optimize sales opportunities

Drive airline distribution through a wider range of channels

Enhance customer experience

Leverage data and optimize IT costs

Organize as a retailerCopyright IATA 2020

Unlocking benefits for the entire value chain

Accounting Providers

Delivery Providers Transparency

Process efficiency

Better servicing

Simplicity

Streamlined relationships

Improve Offer forecasting

Real time data

Automation

De-specialize

SellersTechnology

Vendors

Enhanced data & analytics

Accelerate revenue recognition

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How?

5

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Airline IT Landscape

Today & tomorrow

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Revenue Accounting

PSS

Order Management

Reservation

Ticketing

Inventory

Departure Control

Pricing

IBE(Airline direct touchpoints )

Offer Management

NDC InterlinePartners

NDC Aggregator(s)

E-retail/E-commerce

NDC standard

Proprietary

Legacy standard

Ground Handlers

Airline Agents(ATO/CTO)

Airline IT

Current airline IT landscape NDC Shopping, Ordering, Operations & Accounting

NDC API

Seller (Travel Agent etc)

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PSS

Reservation

Ticketing

Inventory

Departure Control

IBE(Airline direct touchpoints )

NDC InterlinePartners

NDC Aggregator(s)

NDC & ONE Order standard

Proprietary

Airline Agents(ATO/CTO)

Airline IT

Offer & Order Management possible end state

Accounting

PSS

Order Management

Inventory

Pricing Offer Management

DCSGround Handler(s)

OO Delivery API

Non AirDelivery

Providers

OO Accounting API

NDC & ONE Order / Web/Mob APIs

Seller (Travel Agent etc)

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Progress towards airline retailing

Create offers

Enhance Offers

Create Orders

Process Orders

Omnichannel

Offer & Order Management

• Create offers in airline IT environment (Offer Management)

• Add ancillaries

• Contextualize / personalize

• New bundles and services

• New payment forms

• Implement dynamic pricing

• Create orders in airline IT environment (Order Management)

• Store orders

• Keep PNR and ET/EMD for the transition to orders

• Modify systems to process orders with richer data

• Implement across all partners (internal systems, interline, revenue accounting, 3rd party services etc)

• Rely solely on Offer and Order Management

• Replace legacy messages (e.g. EDIFACT, TTY )

• Remove PNR/ET/EMD

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What’s next?

Thank you