presentation csc india 20.12.2014

8/10/2019 Presentation CSC India 20.12.2014

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IMC Inclusive Innovation Awards, 2014

Presented By

_______________________________________________________________

Centre for Social Consulting India Private Limited

Team Members:

Mr. Sanny Kumar, MSWMr. Santosh Dubey, MASE &Mr. Mandar Badve , PhD



Addressed Social Issue:

37.7 million people are affected by water borne disease 1.5 million children die alone from diarrhea every year.

73 million working days are lost due to waterborne diseaseeach year.

The resulting economic loss is estimated at $600 million a year Rural people in India spend at least Rs.100 each year for the

treatment of water/sanitation-related diseases. According tothe Government of India, this adds up to Rs.6,700 croreannually, although problem still remain.



Community Based Drinking Water System

Established Community based drinking water purifier inmining affected area Katrashgarh, Dhanbad, Jharkand.

It doesn’t succeed due to unparalleled with community

behaviors, caste system, untouchability, lack of ownership etc.



Portable Purifier for Hand-pumps

At inception, CSC India Team has designed “I” shape purifier for hand-

pumps. There are absorbent beds that removes the 99% arsenic from the water and kill the bacteria instantly.

Adsorbent Bed

Disinfectant

(Iron coated sand, activated

carbon and activated earth)

(Chlorine tablet)

Prototype -1



Post Pilot Changes

Product design has been changed due following reason:

o Uncomfortable to keep the bucket under the attached purifier (P-1)

o Continuous blockage while taking water from the hand-pumps.

Prototype -2 “L” shape has been designed with stainless steel, in

order to solve the previous problems.



Prototype-3 Nylon has been used as connector in stead of Stainless steel due to

chemical reaction between Chlorine and Ferric (FeCl2 )

Chlorine bed position has been made in proportion of flow rate of

water.



Village Name

No of

households

covered

No of

Handpumps

No of

Handpumps user

Existing Arsenic

Level (PPM)

Pilot Result

(PPM)

Turti pur 15 2 40 0.226 0.076

Hariya gadh 12 1 30 0.154 0.038

Kamara para 20 2 30 0.224 0.079

Sadi Pur 12 2 40 0.223 0.086

Shivnarayan pur 13 3 40 0.198 0.070

Durlabh pur 13 2 30 0.243 0.091

Balua chara 14 3 24 0.280 0.050



Prototype- 4:

Prototype-4 is final product as per received result from oflaboratory testing.

The purifier capacity has been increased and purificationstrength is also durable compare to P-3.

Chlorine solution concentration has been balanced in theproportion of flow rate of water.

It filters 20,000 liters (approximately continue for 3 months)



Product features

Product Cost INR 450- 500

Specification Portable and easy to use

Maintenance cost No

Electricity Not required

Filtration Method Gravitational and Water pressureContaminants Removal Arsenic - 98% & Bacteria - 99%

Product Life 20000 liters (approx 3-4 months)

Refilling Yes



Global Market Opportunity:Global Mark et Opportunity:

• Developing Countries are our major Target Segment• Main Source of Drinking water is dependent on Bore-wells &

Hand pumps

*Source: Water For People (2012)



Market Opportunity –

In four states

StatesNo of Hand

Pumps

Functional

Hand pumps

Total Outreach

Population

Avg. Arsenic

level (ppb)

Uttar Pradesh1

2,010,018 1,407,013 70,350,630

150

Bihar 2656,048 459,234 22,961,680

700

Jharkhand3 296,000 207,200 10,360,000

600

West Bengal4101,934 71,354 3,567,690 500

• Ground water is the main source of drinking water.

• In rural areas hand pumps are mostly used for drawing of water

1: http://www.upjn.org/rural.aspx

2: http://phed.bih.nic.in/Docs/RVP-28-Districts-03-07-2010.pdf

3: http://210.212.20.93:8000/dwsd/home.aspx

4: http://www.wbphed.gov.in/applications/im/uploads/000643.pdf

http://www.upjn.org/rural.aspx

http://phed.bih.nic.in/Docs/RVP-28-Districts-03-07-2010.pdf

http://210.212.20.93:8000/dwsd/home.aspx

http://www.wbphed.gov.in/applications/im/uploads/000643.pdf

http://www.wbphed.gov.in/applications/im/uploads/000643.pdf

http://210.212.20.93:8000/dwsd/home.aspx












http://www.upjn.org/rural.aspx



Govt. Schemes:• NRDWP

Schemes

Products willbe sold byCSRInitiatives:

For instance:-• Water

Walla• DBS Bank• Caring

Friends

Business Model



These high-cost purifiers are typically used by urban consumers, as they have higher purchasing

power capacity and some require electricity. The rural segment is predominantly served by operatorsof centralized water treatment plants, such as Naandi Community Water Services. Water is bottled atthe plant and distributed to consumers, which requires significant alteration of existing water

collection behavior. The cost is more than INR 6/ 20L bottle.

Our product has the most robust purification technology (Arsenic, Bacterial

mitigation) at lowest cost of INR 400/ 20,000L (INR 0.02/L).

Purifiers Name Price

Kent Gold Plus Water Purifier INR 2,200 ($40)Tata Swach Smart Water Purifier INR 1200 to 1,800 ($20 to $30)

Eureka Forbes Aqua flow Dlx UV WaterPurifier INR 5,125 ($90)

Our Product

INR 450 ( 7)

There are many home based purifiers available in the market but very few are usedfor rural segment due to high cost. Purifier costs vary from INR 1200 to 25000.Hence, regular use and filter replacement is challenging for rural consumers.For instance:



Raw material Cost

RM Rate Per Unit Cost/Rs

1 Sand 5000/ton 3.00

2 Ferric Nitrate 26000/ton 5.00

3 Alum 10000/ton 5.00

4 Chlorine Tablets 65000/ton 50.00

5 Ceramic Filter 150/Unit 140.00

6 PVC Casing 150/mt 30.007 Miscellaneous Cost 3/Unit 3.00

TOTAL 236.00

# Description Y-1 Y-2 Y-3 Y-4 Y-5

1 Plant Cost 3,010,000

2 Total Production Unit 60,000.00 65,000.00 75,000.00 85,000.00 92,000.00

3 Production Cost Per Unit 236.00 247.80 260.19 273.20 286.86

4 Required margin per year to overcome plant

cost. (INR)

50.17 46.31 - - -

5 Per unit margin require to overcome plant

establishment cost (50%)

25.08 23.15 - - -

6 Per Unit Cost (3+5) 261.08 270.95 260.19 273.20 286.86

7 Total Operating expenses Margin per unit

(40%)104.43 108.38 104.08 109.28 114.74

8 Other Margin per unit (30%) 78.33 81.29 78.06 81.96 86.06

9 Selling Price per unit 443.84 460.62 442.32 464.44 487.66

Capacity of the Unit is 1,00,000 unit per year

Project Cost Component# Elements Total Cost in Rs

1 Land and Site Development 360,000

2 Building and Civil Works 650,000

3 Plant and Machinery Cost 500,000

4 Training of Personnel 150,000

5 Miscellaneous Fixed Assets 350,000

6 Contingencies 200,000

7 Preoperative Expenses 300,000

8 Margin Money 500,000

Total 3,010,000



Input Activities Output Outcome ImpactDirect Cost-

$5000

(Raw Materials)

Indirect cost-

$22500Landsite

Development,

building & civil

work, Personnel

training,

Machinery &

equipments

Contingencies

Staff Salaries-

Operational Cost

(Electricity,

Rent, Advertisement,

stationery, postages

Marketing &

Promotional activities-

Workshop training,

Awareness programme

15000 hand

pumps will

be covered

300 Million

liters purified potable

drinking

water /Year

Significant

decrease in

arsenic

toxicity.

Reduction in

water borne

diseases.

Reduction in

medical expenses

Reduction in

Mortality Rate.

Active

participation in

economic

activity.Rural Livelihood

Life Expectancy

will improve

Elimination of

water borne diseases.

Financial burden

will be reduced.

60000 HH will

access safe drinking

water.

(i.e. 3 lakh

population approx.)



Investment-

50 Lakh

$3.MillionMedical

expenses

on water

borne

disease

3 lakh

working

days

save.

3 lack*$

3/day= $1

Million

Total

Value

SROI

$1.Million

Assumption

Avg. medical

expenses –

$10/person /yr.

60000HH target in

1st year

$3 avg. income /day

/person

Attribution rate-

20%

Dead weight –

10%

Drop off – 0%

Displacement- 0%

$ 1.Millionwater

purifier

cost for

60,000

systems

True SROI-

2Million/.3

Million= $7 per

person

($3 - $1 + 1)

million =

$3.Million

30% of

$3million =

$2.Million



1. Won INR 40,000 from National business plancompetition 2014.

2. Won INR 50,000 from India Africa InternationalBusiness Plan Competition, 2014.

3. Top 3 finalist at Global Social Venture Competition, ISBHyderabad, 2014

4. Got funded of INR 1,80,000 from an International Agency, Water Walla, 2014.

5. IIM Lucknow Conclave B-plan winner 2014.6. INR 3,00,000 funding from Development Bank of

Singapore. 2014



Awards money will be used for as follows

Pilot testing in Bihar States – Bhagalpur and SamastipurDistrict.

Filing for third for approval

Product R&D.



Thank You

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