presentation design guide including guiding notes

PRESENTATION DESIGN GUIDE

Including guiding notes

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This is a title slide to be used as the very first slide. It has the same header position and pt size as BU section slide – see slide 25.

Do not place elements within shaded area.

Name/Date: Ericsson Capital 30 pointsColor: default gray (RGB: 88/88/90)

Headline for title slide: Ericsson Capital 70 pointsColor: Full blendREVIEW, AS CANNOT MAKE MORE THAN ONE LINE USING FULL BLENDColor: Any of the 8 full colors

Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 |

This is a contents slide

Title: Ericsson Capital 32 pointsColor: Any of the 8 full colors. Choose one color per section to highlight text

Color: Green (RGB: 137/186/23)

Color: Blue (RGB: 0/169/212)

Color: Orange (RGB: 240/138/0)

Color: 80% Red (RGB: 233/92/56)

Color: 80% Dark Green (RGB: 0/123/120)

Color: 80% Purple (RGB: 143/63/123)

Title: Ericsson Capital 44 pointsColor: default gray (RGB: 88/88/90)


CONTENTS

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>SECTION TITLESection title: Ericsson Capital 44 pointsColor: White (ensure good contrast)

This is a section title. It sits on a full bleed image.

E-Con logo:Color: White out of background image (ensure good contrast)

Full bleed background image



Thought provoking statement on image: Ericsson Capital 44 points on 36pt line spacing.Maximum 4 lines of text.Color: White (ensure good contrast)

This is a full screen image slide with a thought provoking statement. To be used to convey ideas/concept in an expressive way.


E-Con logo:Color: White out of background image (ensure good contrast)

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Half screen image/leftThought provoking statement on white: Ericsson Capital 32 pointson 36pt line spacing.Color: Any of the 8 full colors matching chosen section color.

This is a half screen left image slide with a thought provoking statement. To be used to convey ideas/concept in an expressive way.


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› First-level bullet: Arial 24– Second-level bullet: Arial 20

› Third-level bullet: Arial 20

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Headline for standard slide: Ericsson Capital 44 pointsColor: Gray as default. Color highlight: Any of the 8 full colors toCoordinate with chosen section color

Bullet point text/body copy for standard slide: Arial 24/20 points Color: Default gray.Bullet colors: Any of the 8 full colors matching with headline to coordinate with chosen section color.

This is a half screen left side image slide with title and bullet points.

Half screen image/left



SAEPE

Half screen image/right:

Metadata:Arial 8 points, Color: light gray (RGB: 134/136/138)

This is a half screen right side image slide with title and bullet points.

Headline for standard slide contained in x1 line: Ericsson Capital 44 pointsColor: Gray as default. Color highlight: Any of the 8 full colors toCoordinate with chosen section color

Bullet point text/body copy for standard slide: Arial 24/20 points Color: Default gray.Bullet colors: Any of the 8 full colors matching with headline to coordinate with chosen section color.

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SAEPE EVENIET

Metadata:Arial 8 points, Color: light gray (RGB: 134/136/138)

Headline for standard slide with X2 lines: Ericsson Capital 44 pointsColor: Gray as default. Color highlight: Any of the 8 full colors toCoordinate with chosen section color

This is a half screen right side image slide with title and bullet points. Headlines must not cross into image. Only in this layout option can headlines run over two lines.

Half screen image/right:

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This is a right arranged image on white slide with title and bullet points.

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Single object placement:Objects photographed out of white sit well within the slide background.


Single object placement:Objects photographed out of white that bleed out of slide boundary.

This is a right arranged image on white slide with title and bullet points.

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› First-level bullet: – Second-level bullet:

› Third-level bullet:

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Enabling the revolution

Icons on images:Color: White

Headline for standard slide: Ericsson Capital 44 pointsColor: White as default. Color highlight: Don’t highlight on image

This is a full screen image slide with title and icons. Icons can only be used in white on an image background.



Our greatest challenges

› Free speech› Education› Healthcare› Demographic change› Gender equality› Transport› Job creation› Climate change

This is a slide with title and information represented with the aid of illustration.


Headline for standard slide : Ericsson Capital 44 pointsColor: Gray as default. Color highlight: Any of the 8 full colors to Coordinate with chosen section color

This is an image slide with title and bullet points.

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Single image no bleed. For example, use if slide content is not suitable for a half page image layout.


› 135 years of innovation› Net sales 2010:

SEK 203 billion

Net Sales (SEK Billion)

90110

120

20102006 200920082007

119 118

PowerPoint-native, “handmade” diagram. In order to animate a chart, a duplicate is made of the original chart. The original is then placed on the art board and the duplicate is ungrouped and animated accordingly.

Minimize the color pallet. Use a range that complements the chosen section and/or Progressive tints.

PowerPoint-native, “automatic” diagram. Do not use shadows or 3D-effects and keep lines and grids to a minimum.

At vero eos et accusamus This is a chart slide with title and bullet points. The chart uses a reduced range of colors.


North America

Latin America

Northern Europe & Central Asia

Western & Central Europe

Mediterranean

Middle East

Sub Saharan Africa

India

China & North East Asia

South East Asia & Oceania

3,982

1,626

6,710

9,807

10,818

7,181

4,419

21,425

13,498

10,795

2010

This is a chart slide with title and bullet points. The chart uses a full range of colors.

Primary color DARK BLUE and secondary colors PURPLE, RED and DARK GREEN, are reproduced as tints. Never as full strength colors in charts and diagrams

2pt 40% black line.Aligns key and keeps blocks of information clearly defined.

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These are the “automatic” colors that are included in the color scheme in the template file.


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Sweden

United States

United Kingdom

Norway

Other Countries

› 46% of share capital in Sweden

› Representation on global stock markets

25%

8%

2%

19%

46%2010

MATTCOLOURS

ADJUSTED TO TIE IN WITH

SECTION

PowerPoint-native, “automatic” diagram. Do not use shadows or 3D-effects.

Minimize the color pallet. Use a range that complements the chosen section and/or tints.

This is a chart slide with title and bullet points. The chart uses a reduced range of colors.


22%

6%4% 4%

2%

23%

7% 7% 6%4%

UnitedStates

China Japan India RussianFederation North America

Latin America

Northern Europe & Central Asia

Western & Central Europe

Mediterranean

Middle East

Sub Saharan Africa

India

China & North East Asia

South East Asia & OceaniaOther

Sales by Region (SEK billion and percent)

2010

Top 5 country share of sales

2010 H12011 H1

This is a double chart slide with title and bullet points. The charts use a reduced range of colors.

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Minimize the color pallet. Use a range that complements the chosen section color or tints but differentiates from other charts.

Minimize the color pallet. Use a range that complements the chosen section color or tints but differentiates from other charts.

2pt 40% black line.Aligns blocks of information and helps separate multiple charts.



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Open standards

GSM, CDMA2000

GPRS, EDGE, WCDMA

HSPA, LTE, CDMA2000 EV-DO

20101990 2000

Mobile Telephony

Mobile Broadband

Mobile Internet

This is a diagram slide with. The diagram uses a single color blend from the available range.

Minimize the color pallet. Use a blend that complements the chosen section color.


OperatorNeeds

Fixed Broadband & Convergence

Consumer & Business

Applications

Mobile Broadband

Communication Services

Managed Services

Operations & Business Support Systems

TV & Media Management

Connected Devices

› Managed services› Releasing the potential

of properly integrated technology

PowerPoint-native, “automatic” diagram. Do not use shadows or 3D-effects.

Minimize the color pallet. Use a range that complements the chosen section and/or tints.

Blan praesen tium ditiisThis is a chart slide with title and bullet points. The chart uses a complementary range of colors.


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Professionalism

This is a diagram slide with title. The diagram uses a color blends from the available range.

Minimize the color pallet. Use a blend that complements the chosen section color.

Respect

Perseverance


Truly mobile communication

› There are 6.9 billion people in the world› 5 billion of them own a mobile phone

› 500m fixed broadband› Acceleration towards a mobile broadband world

2016 MOBILE BROADBAND *

*Subscriptions/lines (millions)

M2M TO BE ADDED ON TOP

2016 FIXED BROADBAND * Subscriptions/lines (millions)

*4901M

0 0*639M


These are the “automatic” colors that are included in the color scheme in the template file.

presentation design guide including guiding notes

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