DownTv

WWW.DOWNTV.ORG

WWW.INVESTFORCHILDREN.ORG

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CONTENTSWho is Invest for children - 3

What is Down TV? - 5

Market Analysis- 7

Target Audience- 8

Users average first year- 10

Financial targets 2010 – 11

Sponsorship– 12

Operation Plan– 13

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•Invest for children www.invesforchildren.org is a nonprofit international organisation whose mission is to help disabled children and young adults achieve a better quality of life. •Invest for children is the corporative foundation of Investindustrial, who provides global industrial solutions and capital to mid-market companies in Southern Europe. www.investindustrial.com•Invest for children works throughout Europe , specially focusing on the South (Spain, Italy, Portugal and Switzerland).•Invest for children is member of EVPA (European Venture Philanthropy Association) www.evpa.eu.com , Private Equity Foundation www.privateequityfundation.org and is audited by KPMG.

Who is Invest for children

• Invest for children’s main purpose is to achieve a better quality of life for intellectually disabled people.Our objective

Audited by:

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INVEST FOR CHILDREN

www.investfotchildren.org

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•Down TV is the first videosharing website, kind of Youtube, exclusively dedicated to Down syndrome. •The videos are classified in different categories, offering information on all the aspects related to Down Syndrome.•It is an interactive videosharing website where users can upload and share their own videos.•Down TV increases the international relationships among people and helps sharing experiences.

What is Down TV?

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WHAT IS DOWN TV

SponsorshipHighlights

Latest videos uploaded

English, Spanish, Italian, Portuguese and Catalan

Classification

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• What is the strategic mission of the company in that market? • Create a reference where can be found all audiovisual

answers to all questions on Down Syndrome.• Gather the best videos on Down Syndrome.• People with Down Syndrome have a place where express

themselves through their own videos.• What is the positioning?

• Quality videos, news and enterteinment on Down Syndrome, mainly in English and Spanish.

• People with Down Syndrome upload their own videos and documentaries.

•What kind of competitive advantage do we have?• First video sharing website dedicated exclusively to Down

Syndrome.• People with Down Syndrome can express themselves

through Down TV.• Autofeeding: interview of the month to a celebrity by a

reporter with Down Syndrome and documentaries related to the subject.

• Phase I: South of Europe, Central and South America and North America; Phase II: Overseas.

Market

Analysis

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•Target audience: •Foundations, families, medical centers and professionals related to Down Syndrome.•Businessmen.•Schools and Special Education Teachers.•Doctors.•Needs, perceptions and trends in the market’s behaviour:•The audiovisual market is continuosly growing.•There is a clear preference on audivisual rather than written data.•Viral Trends and Social Media (Twitter, Facebook etc.).

Target Audie

nce

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“CAPTIVE” TARGET AUDIENCEPeople with Down Syndroem (34.100)*

People related (average 15)Target audience (511.500)

Internet users in Spain27M Population in Spain 47M

People with Down Syndrome(876.000)

People related (average15) Target audience(13.200.000)

Internet users in Latin America 176 M.

Population in Latin America 587M.

SPAIN

LATIN AMERICA

*INE

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USERS AVERAGE 1ST YEAR

25% of potential users in Spain (127.875)

• Average real time in site 4-16 min.

10% of users in other Hispanic countries (1.320.00)

• Average real time in site 3-12 min.

If users visit DownTV 10 times a year, the site will be seen:

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FINANCIAL TARGET 20101. Create an online platform where can be found high quality contents on Down

Syndrome.2. 1€ sponsor= 1€ Invest for children. Per each sponsored € Invest for children will

invest 1€.Concept € Sponsor € i4c Total euros

Sponsorship Down TV 12,000 12,000 24,000

Films 10,000 10,000 20,000

Web 4,500 4,500 9,000

Press 3,000 3,000 6,000

Adwords 5,000 5,000 10,000

Trademark 620 620 1,240

Domains + Vimeo 180 180 360

Other 10,000 10,000 20,000

Salary Project Coordinator 6,300 6,300 12,600

Total 51,600 51,600 103,200

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SPONSORSHIP

Banner Home + Internal Pages

100% Skyscraper Home 146 x 520 pixels 100% Skyscraper Home + Internal Pages

Sponsorship

100% Down TV Header + Skyscraper Home and Internal Pages

1º Banner Home Right 146 x 115 pixels 2º Banner Home Right 146 x 115 pixels 3º Banner Home Right 146 x 115 pixels 4º Banner Home Right 146 x 115 pixels Banner Scroll Right146 x 115 pixels Banner in internal pages

Price list

55,000€

25,000€

19,000€ 23,000€

6,500€

7,000€

6,000€ 5,000€ 3,000€ 2,500€Oth

er

Bronze

Silver

Gold

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•E-Marketing:•Important push from banners at CanalDown21, main website about Down Syndrome at Hispanic Countries, and in Invest for children.•Promotion in Webs of vídeos –filmutea, upisindi…•Adwords.•Facebook (fan page).•Participation in blogs/forums about Down Syndrome.•Newsletter.•Banners in other TV online -Discapacidad.tv•Marketing offline:•Press Release.

Operation

Plan

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Thank you