presentation for blast-o-mats

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  • 7/30/2019 Presentation for Blast-O-Mats

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    A marketing and legal trend we have to

    keep up withor risk losing market share

    A consumer expectation

    A media expectation

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    Yet only 7% of people with diabetescomply with all the steps considered

    necessary for good blood glucosecontrol.

    - Cerkoney and Hart

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    Informed patients are more likely to

    comply with our guidelines

    Patients who see examples of success

    are more likely to succeed and share

    Patients who adhere and get results are

    more likely to re-pay

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    Healthier patients consume fewerhealth care resources; for managed

    care organizations and the physicians

    who contract with them, who throughan arrangement called capitationreceive a set fee per patient per

    month, this means healthier profits.

    - Stone

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    Fewer returns to process

    Lower customer service costs

    Good word-of-mouth means increased

    sales from referrals

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    A direct link was found betweenpatient participation in one doctorvisit and subsequent self-reported

    adherence among outpatients infamily practice clinics. Interestingly, itwas the doctor behavior rather thanthe patient behavior that predicted

    adherence.

    - Stone

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    Market and media friendly

    Limited legal liability

    Higher success rates for customers

    Increased referral sales Lower overhead costs