1. 4/9/2011
1
Toy Co. presents

2. Thebirth of a subsidiary
3. Introducing
GRINDERS CREED ACTION SPORTS CO. LLC
To Grind, to shred, to air .is human.
4. Executive Summary
GRINDERS CREED is a life style brand for action sports enthusiast. Food, Fashion, Sports Equipment, Music, & Room dcor, action sports parks and equipment service centers for the complete extreme athlete ages 15-25.
We are asking for start up financing of $100,000 todevelop an e-commerce site, andlogo wear lineas well as to develop, establish, license & patent the brand nameand its product lines.
5. COMPANY DESCRIPTION
Grinders Creed is a brand that encompasses the love for action, movement and freedom. Its the spirit of the rebel and pushing the limits to ones capabilities .Spectator sports have their niche, as does action sports but there isnt one company whohas completely envelopedthe lifestyle as we will.
We cater to those who use the elements and their environment as part of their extreme activities. Surfers, skaters, BMXers, borders & free runners etc.As a company dedicated to the lifestyle of the action athlete the GRINDERS CREED is simply this,
To Grind, to shred, to air, is human.
As a lifestyle company we want to develop all that is necessary for the action athlete to thrive and prosper, weather its a hobby ora career, GRINDERS CREED will be there to support their every move.
We will developapparel, footwear, safety equipment, sports equipment,healthy snack foods and beverages, room dcor, music,anER fund, pet products, actions sports equipment service centers , action sports parks, website and blog as well as sponsor local, regional and national events.
6. Getting in The Grind
7. In addition to the stats, Show me the money!
8. Products & Services The lifestyle of a Grinders Creed Athlete includes
Safety Gear
Sports Equipment
Originally designedgraphics for Skateboard Decks & boards
Urban Fine Art , books & e-zines, Photography & Posters
Apparel , FootwearBed room dcor & Accessories
First Aid kits, Skate parksafety patrol &ER Fund
9. Products & Services continued
DEATH DEFi
RECORDS
Original music label forUnderground Hip Hop , Dub step DJs, Ska & Rock bands
GRIND STONE
Equipment repair shops
GC Foods Organic & Wholesome snacks & foods made specifically for young athletes, Food trucks for the
To go crowd.
Rocket Dawg& Cosmic Kat
Its out of this world.
Food &Pet accessories
10. Competitive Edge
Many current brands specialize inthe varied areas of action sports through clothing lines and equipment but there are fewif any that serves themcompletely.
Board brands like the followingtop five manufacture hard goods such asdecks, trucks, wheels and bearings. Other items include eyewear, footwear andapparel.
Birdhouse ( Tony Hawks company)
Plan B
Baker
Blind
Almost
They are established brands in the industry whose merchandise is sold through skate and surf shopswith e-commerce sites for customers unable to visit theirbrick & mortar shops.
11. Competitive edge pt. 2
These are several storesthat selldozens of actions sportsbrand merchandise .

SESSIONS SURF & SKATE 12. MAINLAND SKATE & SURF 13. FUEL ( Surf, Skate, Snow, Moto) 14. SKATE AMERICA

The biggest difference between GRINDERS CREEDanditsallegedcompetition is its ability to think and develop creatively beyond thetypical needs of the consumer .
As a COMPLETE Sports Action Lifestyle company, we understand that there is more to livingit than justparticipating ,wearingand using brand names that are associated with the industry. By providingALL ofuntapped markets of theproducts and services necessary, wesurpass our competition by leaps and bounds.
15. Tocreate a lifestyle brand that is 100% American, provides no less than 1200 jobs locally, encourages creativity and innovation and to be the number one Sports Action Brand in the Market.
THE MASTER PLAN
16. The gravity of the Market
Theirpiece of the pie:5.04 Billion, our potential cut:2.16 Billion
17. Management & Organizational Plan
Creativity and development are the core energy sources of this company and its important that the synergyofthe employees mesh perfectly within our corporate culture.As fun as our industry is its also serious business therefore through careful and strict screening of potential employees we willrecruit individuals with strong work ethics, principals, values, hands on experience and the education necessary to complete the objectives and goals of this company.
We willprune for the best qualified leaders in the industries of Action sports, Foodservice, Apparel, manufacturing and the rest of our products and services.From Administrative to Quality Control we will have all the bases covered.
18. Corporate Culture
19. CompanyExecutive Organizational Chart
20. Operational Plan
GRINDERS CREEDintends tooperate Monday through Friday,6AM 6PM and Saturdays forResearch /Development testingand Market Surveys& Group forums from9-3. We will be closed on Major Holidays & inclement weather & CEOs Birthday.
HUMAN RESOURCES
Ms. Zulma E. Brooks, CEO of GC and Mico Toy Co. will run the company solely
as an e-commerce store while recruiting and screening for the best qualified
candidates to assist in operating G.C.Once hired, all employees will be covered
by the Workers Safety and Insurance Board and covered for Employment Benefits.
INSURANCE REQUIREMENTS
Mico Toy Cowillincur costs for business liability insurance. The estimated cost for
this requirement is $125,000 per year.
Operating Capital Requirements
Due to the demands imposed at start up, Grinders Creed will require that the business have sufficient working capital to meet all operational responsibilities of the business for the first three months. Thus the amount of $100,000 for its e-commerce store launch.It is estimated that the business will need approximately $5.5 million in working capital to sustain and ensure the business meets all opening and on-going financial obligations.
Also, throughout the year there tends to be periods of low activities. Consequently, the company will experience financial pressures during these months. While much of this time will be spent developing proposals and marketing strategies, there will be a need to maintain sufficient working capital to cover these periods.
A long term strategy to maintain a positive cash flow during these periods will be to diversify the company and develop environmental training programs for certain communities. These training programs will be given during these months.
21. Operational Plan (continued)
Office Requirements and Asset Acquisitions
Grinders Creed will share office space with Mico Toys in their own industrial park inHigh Point North Carolina.
Amanufacturing plantfor Grinders Creed merchandise , corporate advertisingfirm,
private company law firm , Research & Development facility, SalesCallcenter & distribution facilitieswill also be on the property.
The above noted capital purchases will increase work effectiveness, enhance professionalism and will prepare the business for the forecasted demand for services.
22. 23. Professional & Advisory support
24. Future Sales & Profits
25. Grinders Creed Operational Process
26. Grinders Creed Foundation of Commitment
27. This Presentation was created by Zulma E. Brooks, CEO/Founder/Owner of MICO TOY CO. & Its subsidiary: GRINDERS CREED ACTIONS SPORTS CO. LLC
Grinders Creed