The Art and Media Practice of

Presentations

Max Schleser

Lecturer

Filmmaker

www.schleser.co.uk

www.mobile-mentary.co.uk

@MaxMobile

> lecture >> seminar >>>

> Presentations > media

> Deconstructing the scenario

(Assets of presentations)

> Visualization

>> Dimensions of Visualization

>> Seminar discussion

> > >

story

III Mobilefest - Marcelo Godoy, Tadeu Jungle and Max Schleser (2007)http://www.flickr.com/photos/mobilefestfestival/3076304031/sizes/o/

in/photostream/

Ø

rehearse

technology

Apple Keynote / Googledocs / Microsoft Powerpoint /Openoffice / ProPresenter / Flash

best practice…

General Stanley McChrystal, the US and NATO force commander, dryly stated, “When we understand that slide, we'll have won the war.”http://www.examiner.com/

Phil Davison, GOP Candidate, Delivers Stark County Treasurer Speech(2010)http://www.youtube.com/watch?v=IMgyi57s-A4

Slidesharehttp://www.slideshare.net/

Pecha Kuchahttp://www.pecha-kucha.org/

Prezihttp://prezi.com/index/

Technology, Entertainment, Designhttp://www.ted.com/

Abela, A. (2010) The Presentation: A Story About Communicating Successfully With Very Few Slides. Seattle: CreateSpace.

Abela, A. (2008) Advanced Presentations by Design: Creating Communication that Drives Action. San Franciso: Pfeiffer.

Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery. New York: New Riders Press/Pearson.

Reynolds, G. (2009) Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. New York: New Riders Press/Pearson.

McCandiess, D. (2010) Information is Beautiful. Collins: London

Alberts, J. (1963) Interaction of Color. New Haven: Yale University Press.

Nokia Maemo Summit, Amsterdam, 2009

Deconstructing the creative process

Ideation – storyboarding

Space (gallery Vs class room)

audience

time constrain

respond to brief(module outline)

Introduction (Beginning)

Media and Art Practice

Process

Conclusion (End)

Practice-led research

theoretical framework(s)Literature review

(Text: AV practice)

research question(s)

problems (hypothesis)

purpose (aims and objective)

Position in the field -

- Research as a journey

presentation |ˌprēˌzenˈtā sh ən; ˌprezən-; ˌprēzən-|noun

the proffering or giving of something to someone, esp. as part of a formal ceremony…

a demonstration or display of a product or idea

an exhibition or theatrical performance

theory |ˈθēərē; ˈθi(ə)rē|noun ( pl. -ries)

a supposition or a system of ideas intended to explain something, esp. one based on general principles independent of the thing to be explained

a set of principles on which the practice of an activity is based

an idea used to account for a situation or justify a course of action

Visualisation

Dimesions of Visualization

Sullivan, G. (2005) “Practice as Theory” Art Practice as Research. London: Sage Publications.

“reveal new understanding in ways that cannot be realized using the traditional information research currency of numbers and words”

> Visualising

>> Objects >> Data >> Texts >> Ideas

Systematizing  and Indexing

“Systemising is a holistic and concrete procedure for investigating the entire workings of an entity or a set of related practices. Systematizing is an “abstracting” process whereby elements, their relationships, sequences, and operations, are able to be documented in different symbolic forms, be they metaphorical or mathematical”

“Indexing is another strategy that is a useful organizational tool that helps visualise objects as typologies, taxonomies, or trees situated around certain hierarchical criteria”

Mapping and Modeling

“Mapping is a process of locating theories and ideas within existing conceptual frameworks so as to reveal underlying structures and systems of connections”

“Modeling is a multidimensional reconstructive process and requires the capacity to strip complex phenomena into its constituent parts and to visualize their relationships.  Process-oriented where information about the relationships among features within a structure is sought”

Representing and Narrating

“The basic premise is the acceptance that something created or constructed can stand for something else”

“Conventional definitions describe narrative as an account of a sequence of events, actions, or ideas that can be fact or fiction”

Conceptualizing and Designing

Visual analogy > translate meaning

Visual metaphor > transform meaning

Visual homology > transcribe meaning “…the design process is

generally seen to be a problem-solving strategy that moves through a series of phases as a need is identified, constraints considered, concepts and ideas proposed, a prototype designed and tested, and modifications made.”

Exhibitions

Conclusion >>>

Group discussion >> unconference