PROPOSED ADVENTURE SPORTS PARK AT

SAPUTARA

Project Prepared By:

KINSFOLK INFRA ENGINEERINGSURAT

About us• Kinsfolk Infra Engineering is a Surat, Gujarat, India based firm

having a well defined goal to expand in the field of the hospitality & entertainment sector within the short span thereby improving the overall social standards to the required expectations of the fast growing Metros &/or Tier – II cities as well as improving on the tourism expectations.

• ADVENTURE PLUS is an adventure sports park with a difference! Being the first of its kind in India and the largest in Asia, it boasts a number of adventure activities - covering land, water and air - guaranteed to give you an adrenaline rush and fill your day with fun. Not only are the activities at Adventure Plus challenging, but they leave you wanting more! In addition to this, the park's natural environs make it the perfect destination for literally whatever it is you want to do. 

MANAGEMENT

• Member1, Marketing & Customer analysis: Member 1 is an expert and has good knowledge about online advertising and has contacts with Gujarat tourism that would help us bring in the target audience.

• Member 2, Law & Corporate affairs: Member 2 is also a marketing expert and has a good grip of all the laws and corporates affairs and so land at lease and earth moving will get easy for the park.

• Member3, Operations and HR Management: Member 3 is an expert in the operations and management of the HR and dealing with the partners’ employees Adventure Plus who will be taking care of the park for the initial four years.

Organizational StructureAdministrative Operations Facilities Maintenance

General Manager Shift Leader Lead Supervisor

Design and Function Oversight Assistant. Managers Hands on Repairman

Operations Manager Customer Service Manager Helpers

Human Resource Director Ticket Desk Operators -

Safety Oversight Food Handlers -

Contract review Housekeeping -

Accounting & Bookkeeping - -

Inventory Control - -

Public Relations - -

Customer Service Director - -

Promotions - -

Activities Coordinator - -

Gift Shop Manager - -

Concept Plan

Concept Plan• We are planning to develop an experiential tourism destination. We

will cater and entertain all age group. There will be activities and entertainment for all group ages.

• To start with at entrance there will be a food court it will be a joint where all major food chain will have stalls.

• So revenue from people who are not enjoying activities revenue can be generated from them.

• Baby Crèche facility will be provided at entrance.

• Ticket counter

At entrance there will be ticket counter where tickets will be issued with internal layout map also safety instructions will be displayed .There will be arrangement for toilets and baby sitting area. There will be also first-aid room. At entrance disclaimer form will be filled from all the entrants.

 

• Souveniour shop

It will be showcasing all the products manufacture in Saputara and Dang province in one way it will be platform for local products.

• Science Centre

There will be a science Centre at entrance it will be displaying science models so that for school children can be benefited from it.

• Botanical garden & Butterfly Park

There will be big trees which will be planted by breaking and excavating rock strata also there will be beautifully landscaped 1 acre garden where old people can sit and relax. There will be also kids park with swing slides.

• Golf course /partly lawn

There will be a 4 acres mini golf course /party lawn with small amphi theatre where for night stay guest cultural show or live rock band or entertainment programmers/show can be arranged.

• Cafeteria

There will be 400 people sitting cafeteria where buffet meals will be laid. The package will include buffet meals. For night guest ala-carte menu will be offered.

• Conference room

There will be a conference facility for 200 appax it will be equipped with all facilities such as video conferencing and multimedia at night it will be converted to disco.

• Dormitories

There will be arrangement for dormitories it will be offered for people with budget constraints school college picnics group bookings wedding guests.

• Toilet facilities

There will be toilet facility at all locations with five urinal s, two set of western commode toilets and wash basin for male and washbasin 5 toilets and child care area .

• Prayer room

There will be all religion prayer room where people can pray.

• Indoor sports facility

Indoor sports will be created near cafeteria so people can enjoy indoor sports like carom table tennis pool.

• Camping

Swiss tent area on the hill slope with 10 tents in row so total 50 tents will be installed this will be self-contained tents with attached toilet bathrooms.

• Coffee Shop

There will be small cafeteria on hill slope where coffee snacks will be offered.

• Recreation Center

On topmost point of hill slope will be spa swimming pool and reading room .Solitude meditation zone Area will be separated and cordoned off and emphasis will be given on acoustic so that there will be complete silence where people can meditate and experience solitude .

• Artificial Water Fall Rappelling

Artificial water fall will created so everybody can enjoy water fall rappelling all-round the year.

Proposed Master Plan

List of Adventure Activities

Adventure Activities1. All-Terrain Vehicle (ATV2. Artificial Climbing wall for

Rappelling and Rock Climbing3. Artificial Water Fall

Rappelling Wall4. Natural Rappelling and Rock

climbing5. Obstacle Course for children6. Paragliding / Para motoring7. Trekking and Hiking 8. Zip line/ Canopy tour from

Hill 9. Alpine Tower 10. Bungee Jumping 11. Mountain Biking 12. Paint Ball Shooting 13. Remote Control Cars

14. Zorbing 15. Valley crossing 16. Cricket 17. Half Pipe18. BMX Cycle19. Skating Ring20. Army Assault Course21. Archery22. Riffle Shooting23. Burma Bridge24. Rope Course25. Mountaineering

Gears26. Gyro Gym27. Mini Golf28. Aero Modeling

29. Sumo Wrestling30. Moon Jumper & Pogo

Stick31. Tennis & Badminton

Court32. Artificial Snorkeling 33. Indoor Recreation

Center34. Spa35. Swimming Pool36. Rain Dance37. Library/ Reading

Room38. Meditation Room39. Science Center40. Butterfly Park41. Amphi Theater

Land Adventures

ARTIFICIAL ROCK CLIMBING WALL

NATURAL ROCK CLIMBING SURFACE

RAPELLING

SPIDER NETVALLY CROSSING

ARMY OBSTACLES

ROPE BRIDGE

ATVS WITH ATV TRACK

ARCHERY AND RIFFLE SHOOTING

ZORBING WITH RAMP

SUSPENDED BRIDGE

BUNGEE JUMPING

BMX SKATEBOARD HALF PIPE

ZIPLINE

DIRT BIKING

PAINTBALL ARENA

SKATING RINK

ROPE COURSE

PARAGLIDING/MOTORING & GYROGYM

Water Activities

KAYAKING

WATER SPORTS

STAY

ALPINE TENTS

5 MEN TENT

SWISS TENTS

CONFERENCE ROOM

FOOD CORT AND CAFETERIA

Spa, Reading Room, Meditation and Yoga Hut & Swimming Pool

CULTURAL ACTIVITIES

• Visitors, it is rare opportunity to see tribal communities like Bhils, Kunbis, Warlis and Gamits in their traditional dances of the region are spectacular to watch as the people move in concentric circles to the best of percussion and wind instruments .

Business Plan

LOCATIONAL ANALYSISKey Centres Distance (in Km)

Gujarat State.

Surat 170 km (2.5 hrs Drive)

Vapi/Valsad/Daman 120 km (2.5. hrs Drive)

Bharuch/Dahej 210 Km (3.5 hrs Drive)

Vadodara 259 Km (4.5 hrs. Drive)

Ahmedabad/Gandhinagar 384 Km (6.5 hrs Drive)

Maharastra State.

Nasik 170 km (3.0 hrs. Drive

Mumbai 296 km (5.5 hrs. Drive

Marketing strategy • Customer base• Target market segment• Large number of ever rising Textiles, Diamond, Automobiles &

I.T. techies and large multinational and multiracial college students population ,a large number of white collar working class employed by large multinational engineering companies and service industry .With these customer profile their will be no shortage of people flocking to proposed Park.

• Camping: The ever rising trend for camp life amongst schoolchildren is becoming vast enough to commercialize the activity. This will be one of the major sources of revenue.

• Tired of throwing wedding and other parties in congested and concretized city areas, people fancy outdoor scenic and nature spots to which of course our proposed resort will measure up to the expectation.

• These days senior citizens too are fighting fit and would love to have an fling at their share of fun- obviously a fair potential of customer base.

• School / college picnics and kitty parties will prove to be source of large revenues too.

• Corporate training and team building exercises are very much in vogue today. A large number of national and international corporate entities being located in Surat, Vapi, Valsad, Daman & Bharuch ,Nasik will prove to be additional major sources of revenue.

Demographic

Marketing channels• Sales Brochure• Advertising(Print , Radio, F.M.) • Travel Agents network• Deals on internet• Google optimisation of website• School picnic agents• Taxi unions• Register vendor for corporates• Trainers• Event management companies• Outdoor media• Deals with hotels in Saputara, Shirdi & Nasik.

SWOT AnalysisSTRENGTH WEAKNESS

Excellent Accessibility

Proximity to nature

New Trend Tourist Attractive

Health beneficiary

Suitable for all age groups

Limited Capacity

Requires Public Transport facility

Difficulty in handling Overwhelming Response

OPPORTUNITY THREAT

Employment Generation

Improved Socio Economic Benefits

To gain mega project status

Support to promote the Tourism initiatives taken up by TCGL.

Acceptability of Safety norms by Tourists

Fast clearances from the authorities

Sufficient Water supply

PESTAL Political factors:

•Government regulations regarding employee hygiene, health and food regulations, food standards, etc.

•Government policies regarding the theme park  industry and managing eateries. These may include licenses, inspections by health and food departments, etc.

Economic factors:

•Interest rates would affect the cost of capital, the rate of interest being directly proportionate to the cost of capital.

•Rate of inflation determines the rate of remuneration for employees and directly affects the price of the restaurant's products. Again, the proportion between the inflation rate and wages/prices is direct.

•Economic trends act as an indicator of the sustainability and profitability of your business in the chosen region and help you in deciding your marketing strategy.

Social factors:

•Eating habits of the people in your chosen business environment and the weather of Saputara is always   may, and certainly will, affect your marketing decisions.

•Ratio of people preferring to eat out regularly.

Technological factors:

•A good technical infrastructure would lead to better production, procurement and distribution logistics, resulting in reduced wastage and lower costs.

•Effective technology may be a decisive factor for food technology innovation, better presentation, more effective business marketing, etc.

Our Goal• Produce maximum revenue, but still able to offer affordable

entertainment• Provide the best games/family sports• Great food• Little or no educational curve• Repeat customers/tournaments/enjoyment• Provide activities for a large range of age groups• Unique in design with comfortable ambience• Exciting work environment

Estimated Growth Revenue

Estimated Gross Revenue (Rs. In Lacs)

350.4403.0

443.3 465.4 488.7

Year - 1 Year - 2 Year - 3 Year - 4 Year - 5

Estimates:Year – 1 : 365 days X 80 Person/day = 29200 Person/Year X Rs.1200.00/PersonYear – 2 : 15 % increase in OccupancyYear – 3 : 10 % increase in OccupancyYear – 4 : 5 % increase in OccupancyYear – 5 : 5 % increase in Occupancy

Investment Plan

 

COST ESTIMATION   

Sr. No. Description of Work/ Equipment TotalA Civil, Plantation & Miscellaneous Works 1 Earth Moving 25.002 Fertilizer 5.003 Plants 3.004 Gardening Machinery 5.00

5 Gardener and Men for Garden Development 3.006 Fencing from all sides 10.007 Stone Pitching for Tents 2.50

8 Fire Fighting and Disaster Management 2.00

9 Electrification and Kitchen Equipment 15.0010 Correl Plastic 1.0011 Plumbing 15.0012 Office 15.0013 Civil work Toilets 50.0014 Miscellaneous 3.5015 Licenses / liasioning 15.00

 Sub-Total 170.00

Conti….

B Various Sports Equipments

1 Zorbing (2 Nos.) 2.00

2 Indoor Games (Pool Video Games Airhockey Carrom Chess Video Games and Internet Games) 10.00

3 Bungee Jumping with Tent 6.00

4 Shooting Range 4.00

5 Cricket 3.00

6 All Terrain Vehicles (ATVs) (3 Nos.) 12.00

7 Dirt Bike 3.00

8 Half Pipe 5.00

9 Bmx Cycle (15 Cycle) 2.00

10 Skating Ring 4.00

11 Zipline 8.00

12 Paint ball 5.00

13 Obstrcle Course for Children (5 to 7 Years) 2.00

14 Army Assault Course 4.00

15 Alpine Tower 1.50

16 Archery 1.90

17 Riffle Shooting 1.50

18 Burma Bridge 2.00

19 Paragliding/Paramotoring 10.00Conti….

Sr. No. Description of Work/ Equipment Total

20 Rope Course 3.0021 Mountaineering Gears 3.0022 Gyro Gym 2.0023 Valley Crossing 2.0024 Lawn for Golf 7.0025 Spa 5.0026 Tents (23 Nos.) 23.0027 Sand Beach for Tent 2.0028 Butterfly Park and Maize 5.0029 Science Centre 7.0030 Renewable Energy Information and Display Centre 2.0031 Restaurant 40.0032 Food Court 20.0033 Kiosk for Small Shopping Centre 8.0034 Conference Facility 15.0035 Library and Reading Room 3.0036 Bus and other Vehicles 10.0037 Generator Set (50 Kv) 5.0038 Ambulance 3.0039 First Aid Center 1.50

  Sub-Total 253.40  Total 423.40

Sr. No. Description of Work/ Equipment Total

Fund Flow Graph

Infrastructure Development

40%

Activities / F&B55%

Others5%

Percentage

Implementation

Schedule

Set forth below are the main milestones in the schedule of proposed development.

• Preliminary architectural drawings• Approval of final architectural drawing• Obtain all required permits• Site preparation• Order long lead items (i.e. equipment etc.)• Development of Sites• Develop operations and employee manual• Hire personnel• Prepare and finalize marketing campaign• Train staff• Order inventory• Soft open (training period 7 to 15 days)• Grand Opening

PROJECT PHASINGMonth

Sr. No. Work 1 to 2 3 to 4 5 to 6 7 to 8

9 to 10

11 to 12 Total

A Civil, Plantation & Miscellaneous Works 1 Earth Moving 15.00 0.00 0.00 10.00    25.002 Fertilizer 1.00 1.00 1.00 2.00    5.003 Plants 2.00 1.00        3.004 Gardening Machinery     1.00 4.00    5.00

5Gardener and Men for Garden Development   1.00 1.00 1.00    3.00

6 Fencing from all sides   10.00        10.007 Stone Pitching for Tents     1.00 1.50    2.50

8Fire Fighting and Disaster Management     1.00 1.00    2.00

9Electrification and Kitchen Equipment   5.00 6.00 4.00    15.00

10 Correl Plastic       1.00    1.0011 Plumbing     4.00 3.00 8.00  15.0012 Office   5.00 5.00 5.00    15.0013 Civil work Toilets   10.00 10.00 30.00    50.0014 Miscellaneous   1.00 0.50 1.50 0.50  3.5015 Licenses / liasioning   5.00 5.00 5.00    15.00

  Sub-Total 18.00 39.00 35.50 69.00 8.50 0.00170.0

0

Conti….

B Various Sports Equipments 1 Zorbing (2 Nos.)       2.00    2.00

2Indoor Games (Pool Video Games Airhockey Carrom Chess Video Games and Internet Games)   2.50 2.50 5.00    10.00

3 Bungee Jumping with Tent     3.00 3.00    6.004 Shooting Range     2.00 2.00    4.005 Cricket     2.00 1.00    3.00

6All Terrain Vehicles (ATVs) (3 Nos.)   3.00 4.00 5.00    12.00

7 Dirt Bike   1.00 1.00 1.00    3.008 Half Pipe     2.00 3.00    5.009 Bmx Cycle (15 Cycle)       2.00    2.00

10 Skating Ring     1.00 3.00    4.0011 Zipline   3.00 2.00 3.00    8.0012 Paint ball     2.00 3.00    5.00

13Obstrcle Course for Children (5 to 7 Years)     2.00      2.00

14 Army Assault Course     4.00      4.0015 Alpine Tower   1.00 0.50      1.5016 Archery     1.00 0.50 0.40  1.9017 Riffle Shooting     0.50 1.00    1.5018 Burma Bridge     1.00 1.00    2.0019 Paragliding/Paramotoring     7.00 3.00    10.00

Conti….

MonthSr. No. Work 1 to 2 3 to 4 5 to 6 7 to 8

9 to 10

11 to 12 Total

20 Rope Course     2.00 1.00    3.0021 Mountaineering Gears       3.00    3.0022 Gyro Gym     2.00      2.0023 Valley Crossing     2.00      2.0024 Lawn for Golf     2.00 2.00 3.00  7.0025 Spa     2.00 3.00    5.0026 Tents (23 Nos.)   2.00 5.00 3.00 5.00 8.00 23.0027 Sand Beach for Tent       2.00    2.00

28Butterfly Park and Maize   1.00 2.00 2.00    5.00

29 Science Centre     2.00 5.00    7.00

30Renewable Energy Information and Display Centre     2.00      2.00

31 Restaurant     5.00 25.00 10.00  40.0032 Food Court     7.00 5.00 5.00 3.00 20.0033 Kiosk for Small Shopping Centre     3.00 5.00    8.0034 Conference Facility       8.00 5.00 2.00 15.0035 Library and Reading Room     2.00 1.00    3.0036 Bus and other Vehicles     5.00 5.00    10.0037 Generator Set (50 Kv)           5.00 5.0038 Ambulance           3.00 3.0039 First Aid Center         1.00 0.50 1.50

  Sub-Total 0.00 13.50 80.50108.5

0 29.40 21.50253.4

0

  Total 18.00 52.50116.0

0177.5

0 37.90 21.50423.4

0

MonthSr. No. Work 1 to 2 3 to 4 5 to 6 7 to 8

9 to 10

11 to 12 Total

THE RISKS AND REWARDS• Demand risk: The estimated demand is more and so, if the forecast goes

wrong then it would be a great loss to the company as a whole be it financially or goodwill or contacts as all are aiming at it to be flawless and so it needs to keep a grip on the advertising and try to pull as much as people for the first four years.

• Adventure Plus risk: This is a key to the success of the park as they are out partners for the company for the initial four years and so they will have to be kept with proper care or else it would be difficult to maintain the park without their help, as not one is experienced as Adventure Plus in Gujarat.

• Technology risk: This is a great risk for the company as we have to be technologically strong as it is a hill station and so there is always issues about the network and Wi-Fi so it has to be maintained to maintain the standard of the park and so it has to be taken special care.

• Financial risk: This Park is having a lot of investment from the very beginning and so finance is at a greater risk if the park fails and so it is most important to run the park for the initial 3 years successfully so that the company can reach to the break-even point.

• Geographical risk: The market is currently concentrated locally and this lack of geographical diversity can be harmful during downturn in the economy. We propose to develop new national markets to diversify this risk.

If you enjoy high adventure and adrenaline sports, you have come to the right place.

THANK YOU