presentation for the grid concertation meeting 1.6.2005 erik dahl, senior strategy advisor
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The use of SOA and GRID technology to allow telcos to act as efficient IP service providers in the future. Presentation for the GRID Concertation Meeting 1.6.2005 Erik Dahl, Senior Strategy Advisor Telenor, Norway Coauthors André Bersvendsen, Babak Farshchian. - PowerPoint PPT PresentationTRANSCRIPT
The use of SOA and GRID technology to allow telcos to act as efficient IP service providers in the future
Presentation for the GRID Concertation Meeting 1.6.2005
Erik Dahl, Senior Strategy AdvisorTelenor, NorwayCoauthors André Bersvendsen, Babak Farshchian
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Challenges for telco (such as Telenor)
• Decreasing will of payment per transported unit gives reduced revenue per user (ARPU) for traditional telecom products
• End users’ willingness to pay is moved against end user services at a higher level, such as video (TV and VoD), software (ASP), storage, etc
• Telco may increase ARPU by offering end user services at a higher level and increase our strength as an access supplier
• A strategic goal will be to simplify, standardise and modularise the product portfolio
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TelenorAn international telecom operator based in Norway
Our Vision: Ideas that simplify Telenor shall be a driving force in renewing,
developing and introducing new solutions that simplify our customers' workday.
Telenor's vision is demanding, setting an ambitious goal for the organisation and its individual employees.
Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.
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Telenor’s organization
Telenor
Nordic Mobile Intl Broadcast
Mobile
IS
Operations
Fixed
Marketing
5
The contribution of SOA and GRID
• Service Oriented Architectures may be used both to simplify Information Systems (IS) and the network itself
• So far Telenor has a lot of legacy systems, causing nuisence and high costs
• The introduction of SOA and Web Services is just beginning
• Our research department has been studying SOA and GRID technology for years
• Telenor actually built a ”GRID” called Supernett in 1992 (with 34 Mbit/s connections between 4 cities)
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Introduction of SOA in the IS portfolio
•Projects in CRM, Order and Network Information have identified substantial need of integration across business units
•For ULTIMAS alone one has identified need for development and adjustment of more than 130 interfaces
•Strong functional coupling between applications and systems
•It is difficult to integrate across business units
• Establish a future-proof architecture that supports:
– Cost-effective development, operation, and management of integrations
– Simpler consolidation of IT-systems
– Efficient support for process development
– Establishment of reusable services across systems and business units
– Predictability and shorter time to market for development of new interfaces
• Establish a suitable organisation to handle integration needs
Situation Related challenges
HR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HRERP
Call Center
CRM
OSS
Legacy System
Billing
CIMHR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HR
Call Center
CRM
ERP
OSS
Legacy System
Billing
HRERP
Call Center
CRM
OSS
Legacy System
Billing
CIM HRERP
Call Center
CRM
OSS
Legacy System
Billing
SOA
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IT
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Tjeneste
Nett
IP Tjenesteplattform
IT
Aksess Aksess Aksess
TV
STB
Brukere
Brukerutstyr
Nett
Nett
Tjeneste
Aksess Aksess Aksess
TV
STB
Brukere
Brukerutstyr
Nett
Tjeneste
Tjeneste
Tjeneste
IP TjenesteplattformFrittstående applikasjoner / servere
Eksempel uten IP Tjenesteplattform
PC PC
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
TjenesteTjeneste
Eksempel med IP Tjenesteplattform
SOA in the network…
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Device Domain
User Domain
Network Delivery Domain
From ”SILO solution” to Next Generation Network
Radio/TV
Telephony
GS
M
ATM
(Data)
DevelopmentNetwork migration
IP/MPLS Core and Aggregation
Network
Access Access Access
Services
Services
Services
Services
The IP Service Platform consolidates and optimises the production of services!
DevelopmentIP Service Platform
Communication Control
Service M
anagement D
omain (IS
/IT)
User service domain
Service Brokerage Domain
IT/IS
IP/M
PLS
network
Services
Services
IP Service Platform
TodaySingle Service Networks
TargetIP Service Environment
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Profitability of an IP service platformEstimation of value - A thorough overall value estimationIncome - An IP service platform can be used to produce the
services and generate the income that has been estimated in various separate projects (DSL/FTTP, Content on BB, WiFi/WiMAX, and VoIP)
CAPEX - Investments on the order of xx M€ in four years is needed. This must be seen in connection with overall IT/IS and platform investments
OPEX – An IP service platform allows for a more coordinated and optimal production of services that what is possible with separate servers
Churn - Tighter integration between services reduces churn
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Possible schedule for penetration
2005 2010 2015
SOA in IT/IS
GRID in IT/IS for telecom
SOA intelecom network
GRID intelecom network
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From Web Services to GRID Services• Distribution of functionality• Lifetime (Time management of services)• End-to-end Quality of Service (QoS)• Sharing of computing resources (time share)• Payment per use becomes possible (micro-billing)• Improved security functionality• Implementation of Peer-to-peer applications• Further cost reductions• Probably a gradual development• Maybe OGSA, maybe something else…
• A vision (for the telecom operator):
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Situation today:
Devices without a platform
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Tomorrow:
Devices with a platform
Enabler
Enabler
Enabler
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Enablers (operator-owned)
Third party services
Personalized context-awareService provision
Web service
Web service
Web service
Web service
Customer
WiBrixWireless bricks
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Human-Human-computer computer interactioninteraction
MobilityMobilityPervasivePervasive
Computing Computing
Glob
al a
cces
sGl
obal
acc
ess
User experience/intuitiveness levelUser experience/intuitiveness level
Fixe
dFi
xed
wire
less
wire
less
Mob
ileM
obile
LowLow HighHigh
Pervasive computing
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Applications
Terminal
Content/use
Data hosting and services
Network
Service platform
Tele Media IT
Man
agem
ent,
aft
ertr
eat,
billi
ng, p
aym
ent
Modular technologies- Function of WS and GRID
Web Services
Web Services
Web Services
Web ServicesGRID
Web ServicesGRID
GRID
GRID Web Services
GRID
GRID
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One promising role:
Telecom operator as Service Enabler
• Operators know their users– Identity, security and privacy, accounting and charging,…
• Operators know how to operate a universal platform for millions of users
• Network is a major building block for pervasive applications– Global access, connected devices, sensor data, access
to web services,…
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Some requirements for future GRIDsas seen by a telecom operator
The framework should :
• Support interactivity and multimedia• Support location and context-aware services• Be network- and terminal agnostic• Support self-provisioning• Support single sign-on• Support pre-paid billing
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Thank you!