About us What we do Team Customers

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Rua Oscar Freire, 379 Conj. 151 – São Paulo – SP Tel:(11)3087-2474 | Fax:(11)3081-0351

ginger@ginger.net.br

Strategy

Partners

A boutique Market Research agency with client’s perspective

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Planning & on time delivery

Excellence in project execution with quality and ethics.

Strategic recommendations that add value to business

Criativity, analytical skills and conceptual thinking.

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Various

Research techniques

Qualitative studies

Quantitative studies

Other techniques

Training | introductory market research course for associates

Traditional quantitative (face to face, telephone, central location, online)

Desk Research | secondary data analysis with analytical differential

Modeling | segmentation, mapping, price elasticity, linear programming,...)

Ginger Real Ethnography | truly ethnographic method to identify consumers’ insights

Traditional qualitative (interviews, focus groups)

Ginger Copy Pre-test | proprietary methodology for qualitative evaluation of communication

Innovation Workshop| structured process to generate consumer insights and new ideas

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Video Products | Contact and Testimony

Ginger techniques for quant

At home

Intercept

Central Location

Habits and attitudes, modeling, segmentation, shopper

understanding, brand image, price elasticity, conjoint analysis,

analysis of key drivers, recall communication, product and

concept testing, turf, CHAID, etc..

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individual by phone online

Ginger´s technique online

Done through partnerships with

online panels and / or customers mailing

Whether or not including the customer

communication pieces (stimulated recall through

images or video)

Conducting complementary sample

in central online location for lower penetration

quotas

Online monitoring of the status and results

Diaries, interviews and online groups

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Ginger’s infrastructure for qualitative

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We have our own one-way mirror viewing room, providing greater comfort and better service to our clients.

The one-way mirror viewing room has modern features, including simultaneous interpretation and online video transmission (Focus Vision and TVLink)

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Some of our clients

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Partnership with international research agencies

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