presentation - how to enjoy social media happiness
DESCRIPTION
Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.TRANSCRIPT
Rebekah LambertUnashamedly Creative
social media homework = social media happiness
Why social media? It’s marketing you can
controlTo a point, its fairly cheapYour customers can talk
backIt shows you’re forward
thinkingIt’s a great way to connect
with peers and influencersOpportunity lives hereCommunity, community,
community
Your social media motivation
What problem am I solving?What underlying message do I
want to give about my company?
What do I want out of this on a business level?
What do I want to get out of it personally?
Who are my audience? What do they look like?
What am I giving them? What social media inspires me?
Motivations meet planning
Why do I want to use social media?
What channels do I feel confident using?
Where would my intended audience hang out?
How will I position myself across each channel?
When will I have time to focus on social media?
The Anatomy of Good Social
Snappy, succinct headlinesA call to actionIt looks neat and tidy (link
shortening is yummy) It’s about the consumer, not
the presenter- always ask “what’s in it for me” from the customers point of view
Your personality is consistent
Each part of your social share is used to the best possible advantage
Frame it, baby.
It’s not hard work. It’s a game!
Treat social media is online gamification
Give yourself time to enjoy it- and be kind to yourself as you do
Make it a part of your education process & staying up with trends
Time Box the processCreate collection points like
Pinterest Boards, use bookmarking tools, Excel and so on
Report on what you do, and treat it like a high score battle
Reporting is necessaryMake use of
Google AnalyticsTrack your social media
analyticsChoose soft values outside
of the hard data you think matter
Look for things that change that you can’t measure (e.g. Less help calls on a topic)
Use it as an opportunity to profile your members
Trial and learn
Beyond Scheduling and Punching In
Make time for chat- schedule the chat so it doesn’t become all consuming
Capture information as you go
Join in Twitter chats, Google hangouts & communities, Facebook fan pages & groups
Take the online offlineMake your social media a
communityIntrigue people by being real
and useful
You need tools in your tool belt
Cheap, no degree in physics required scheduling is Buffer
Commun.it is your reporting and staying in touch friend*
PicMonkey makes visuals simple
Discover content and share your own with StumbleUpon
Scoop.it makes information collation super simple
Go beyond the Facebook Twitterdome
Become an expert on Medium
Add the extra level with Google Help Outs or forums
Give Pinterest a storyLink up on LinkedIn Make friends with MeetupCrowdfund your way to
presale happinessInstant behind the scenes
with Instagram Know your niche social
media
No such thing as competition
Do a competitor analysis- what do they rock at and what do you do better?
Be honest about who you are and what you offer
Stay focussed on your story and your goals
Make a friend of your enemy- for leads, info, less stress and because they market your industry well, too
Avoiding the trapsSocial media narcissism
starts with enjoying the sound of your own voice
Don’t invite FOMO to have a party in your head
Your brain often confuses talking for action...and social media is a great way to reinforce this problem
Trolls: Decide when to starve, when to tickle, when to rescue, and when to execute
Stay motivatedCapture info every day in
preparationDrink waterPlay the music loudAllow yourself to get side
tracked on the internetIf someone makes you
cranky, use it to make more content
Dance with the dog, kids or broom
Chase opportunities to tell your story
Add giving as part of the process
The Common Myths• Don’t link Facebook to
Twitter & vice versa• Intro content you share
from others• Hashtags are evil• Say something every 3
hours• Broadcast the same thing
on all channels• You shouldn’t use
scheduling tools• It’s from me, they’ll work
it out
Myth #1: Don’t link channels - it’s annoying!
Nobody tunes into you 24/7, so treat it like a catch up or re-run
Not everyone who follows you on one channel will follow you on another
Smart social media makers use it as texture and variety
Make intelligent decisions based on your audience and the content
The attack of the killer
linked social media
accounts!
Myth #2: <your name> presents...
Your channel, you’re always presenting it! Save the drum rolls for special events
Look for opportunities to incite debate or create conversation, or giving it a seal of approval... But not all the time
The 50/50 rule is tarnished by the sound of your never ceasing voice
BTW, unless your cat can type, the tweets are always your own
Myth #3: Stay away from the hash
Hashtags help provide a way to find the content social media users want to consume
It helps people who don’t know your brand find you
You can use them as a vehicle to support causes, show a sense of humour, and find associations
Moderation in #hashtags is the key
Myth #4: Say something every 3 hours
Content for content’s sake dilutes your ability to seem credible
Study your own audience and find out when they tune in
Visibility of your social media content depends on people enjoying it
ALWAYS refer to the aims you’ve set down for each channel
Myth #5: Say it everywhere!
Different social media channels have different audiences expecting different things
People who follow you on a lot of channels receiving the same message at the same time may get sick of you
You’re missing the opportunity to create touch point marketing
Myth #6: Manual labour is awesome
The days of scheduling tools not showing up in feeds is over
If you are smart about how you schedule and make it a part of your strategy. People won’t notice the difference
Think about your scheduling as making a slow cooked meal, and the manual additions as the spices
Myth #7: People get it straight away
WHAT?
Check In timeAre your reports showing
growth across your metrics? Are you getting influencers and
leads from the effort?Are you enjoying yourself? Are you meeting the goals you
set yourself at the beginning? Is your business story growing? What should you change, leave
behind or keep doing?What’s the next experiment?
marketing | copywriting | content
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