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    INDUSTRIALDESIGN

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    INTRODUCTION TO DESIGN

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    A SYSTEMATIC PROBLEM SOLVING

    ACTIVITY TO FULLFIL THE HUMAN NEEDS

    REQUIRE CREATIVITY AND INNOVATION INORDER TO PRODUCE A NEW PRODUCT OR

    INCREASE THE VALUE OF AN EXISTING

    PRODUCT

    Introduction to DESIGN

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    Definition of DESIGNThree types of design:

    1. New creation - new problems, create new ideaand concept for new product

    2. Reinvention potential product, reinvent the

    product in terms of technology, styling ,aesthetics, marketing and cost

    3. Innovation potential product, add values thepotential products in terms of styling andtechnology.

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    PRODUCTS THAT NEED CONTINUOUS

    WORKON DESIGN

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    DESIGN Process Flowchart

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    DESIGN Purposes

    CREATING NEW PRODUCTS

    ADDING VALUE TO EXISTINGPRODUCTS

    MAKING PRODUCTS MORECOMFORTABLE AND SAFER

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    DESIGN & HUMAN Needs

    No Criteria Of Needs Types of NeedsProduct of

    Design

    1 Shelter Place to live inHouses, schools,

    hospital, hotels

    2 Communication Communication tools

    Phones, hand

    phones,

    computers,

    internet

    3 TransportationTo get from one place to

    another

    Cars, buses,

    trains, LRT, airplanes, ships

    4 Recreation To rest n relaxParks,

    playground

    5 SecurityProtection of oneself and

    ones properties

    Keys, alarms,

    padlocks

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    Design elements

    Designelements

    concept

    function

    safety

    Material

    Cost

    User

    Stability

    Technology

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    Design concept

    ideasHow toobtainideas

    Designconcept

    How to obtain ideas??????-interviews

    -discussion

    -research (media)

    -questionnaires

    -brainstorming-naturally?

    ..theres a lot of ways to obtain ideas..

    After the session is explore, u will find or discover a concept

    idea for your product .

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    DESIGN PROSES Example

    SITUATION

    A student goes to school carrying a big bagpacked with books

    DESIGN BRIEF

    To produce something that can hold books andbe carried easily

    THINKING OF IDEAS

    Start by thinking the basic ideas to overcomethe problem

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    DESIGN PROCESS Example

    EXPANDING IDEAS

    The basic ideas are expanded into several ideas withtheir own characteristics and specifications

    SOLUTION AND DETAILS

    Select the best and suitable ideas as the solution afterconsidering all aspects

    MODELLING/PROTOTYPE

    Using sketches and specification of solution to createa model or prototype

    TESTING THE DESIGNTo see the effectiveness of the solution particularlyfrom the aspect of functionality and safety

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    introduction

    IndustrialIndustrial

    revolution actuallyrevolution actually

    started in thestarted in theearly whereearly where

    mankind existedmankind existed

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    introduction

    FirstFirst RevolutionRevolution

    (1780(17801840)1840)

    Based inBased in United KingdomUnited Kingdom

    Steam Engine pioneeredSteam Engine pioneered

    by Henry Fordby Henry Ford

    Textile IndustryTextile Industry

    Mechanical EngineeringMechanical Engineering

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    introduction

    SecondSecond RevolutionRevolution

    (1840(18401900)1900)

    Based inBased in EuropeEurope

    England, France, GermanyEngland, France, Germany

    RailwaysRailways

    Steel IndustrySteel Industry

    Telegraph and cableTelegraph and cable

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    introduction

    ThirdThird RevolutionRevolution

    (1900(19001950)1950)

    Based inBased in United StatesUnited States

    Electric EngineElectric Engine

    Heavy ChemicalsHeavy Chemicals

    AutomobilesAutomobiles

    Consumer DurablesConsumer Durables

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    introduction

    FourthFourth RevolutionRevolution

    (1950(1950Present)Present)

    Based inBased in Pacific BasinPacific BasinCalifornia, JapanCalifornia, Japan

    SyntheticsSynthetics

    Organic Chemicals (Oil)Organic Chemicals (Oil)

    ComputersComputers

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    introduction

    FifthFifth RevolutionRevolution

    (2010(2010--???)???)

    Nanotech, biotechNanotech, biotech

    Macro nuclearMacro nuclear

    Hi technology appliancesHi technology appliances

    EtcEtc

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    2008

    19931985

    2004

    Development

    of car design

    in Malaysia

    2006

    Lets took a look at our car design history

    2009

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    The are many types of design methods that can

    be used to design a product.

    Method choose is based on several aspect such

    as :

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    Design process is a SYSTEMATIC PROBLEM

    SOLVING process which needs creativity to

    generate ideas.

    To create a good design, understanding the

    problems and existing situation is very

    important.

    Once the situation is truly understood, the

    solution can be planned and carried out.

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    Way to fulfill basic needs

    Clarifying problem

    Obtaining and thinking of ideas

    Obtaining solution

    Making and modeling solutions

    Testing design

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    DESIGN PROCESS

    Ways to fulfill simple needs* Human Needs Examples1 Physical needs Shelter, food and beverage, clothes

    2 Security Houses, fences, keys, weapons

    3 Love Family, friends, society

    4 Appreciation Acknowledgements, presents, certificates

    5 Studying and

    learning

    Schools, books, computers

    6 Beautifying oneself Jewelry, drawings, attractive and

    glamorous image

    7 Developing self-

    potential

    Hobbies, sports, recreation

    * priority

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    CLARIFYING A Problem

    ASKING OTHERS

    Those who have experienced that particular

    problem

    BRAINSTORMING PROCESS

    Forming a group, identifying the problem,

    obtaining information, discussion, summary

    RIGHT SOURCE OFINFORMATION Television, radio, books, telephone, internet,

    magazine

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    Obtaining and thinking of IDEAS

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    OBTAINING solution and details

    Can the idea solve the overall problems?

    Does the idea have a simple concept?

    Can the idea be realized?

    Will the implementation of the idea take a longtime to complete?

    Is there any side effect due to theimplementation of the idea?

    Is the idea suitable and safe to use?

    Does the idea involve high cost?

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    OBTAINING solution and details

    Idea aspect list

    Basic design

    Materials used

    Components sizes

    Construction and assembly method

    Final finishing

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    MAKING And Modeling Solutions

    CATEGORIES OF MATERIALS FOR MAKING MODELS

    Sheets materials thick paper, cardboard, metalsheets, plastic sheet

    Solid materials wood blocks, polystyrene

    Soft materials plasticine, plastic, clay, plaster of paris

    Stripe materials rope, wire, string, rod

    Adhesives glue, multipurpose glue

    Joining materials nails, screws, staples, adhesive

    tape Module materials for electronic, hydraulic and

    pneumatic system

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    TESTING a design or Solution

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    DESIGN PROCESS to fulfill needs

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    FACTORS IN DESIGN

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    Reference METHODS

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    PRESENTING Information

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    FOLIO

    Statement on the problem and situation.

    Design brief ( statement about what is going on to be made orproduced )

    Proposal of a basic idea.

    Generation of ideas towards the expansion of ideas.

    Selection of idea.

    Preparation of drawings.

    Construction of model.

    Test and methods of testing.

    Report

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    SKETCHING and Drawing

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    Presenting

    DESIGN OPERATION Design operation can be done in the form of flow chart

    Example of flowchart : Student making a set of study table.

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    FLOW CHART

    Symbol Meaning

    Start or end of the process

    Process executed

    Decision must be made

    Input or Output

    Process is taken off or putinto the system

    Process stop momentarily

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    FLOW CHART Diagram

    START

    MEASURE

    AND

    MARKING

    CUTTING

    HOLE

    DRILLING

    ASSEMBLE

    BOLT AND NUT

    X

    ASSEMBLE

    PARTS OF

    PROJECT

    FUNCTION

    TEST

    END

    Y

    Y

    X

    CHECK

    MODIFIED

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    THE METHOD OF

    writing a report1.

    Identify the problem, situation and need.

    2. Collecting design information.

    3. Conducting study to determine and clarify the

    problem.

    4.

    Documenting all relevant information.

    5. Sketching the preliminary idea.

    6. Drawing of the work and design details.

    7. List of materials to be used in the design

    8. Testing and method of carrying out the test.

    9. Considering the results of the test. Is the objective

    achieved?

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    Situation

    Brief

    Study and

    Research

    Pass

    Solution

    Prototype or

    Model

    Testing,

    Evaluation and

    Result

    Documentation

    Product

    Selected

    Failed

    NotSelected

    Situation

    Problem solving

    Prototype

    Testing

    Consist steps or

    process involved in

    producing a particular

    product.

    FOUR LEVELS OF DESIGN

    METHODOLOGY

    DESIGN

    METHODOLOGY

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    SITUATION FOR design

    A given condition within the humanenvironment

    Help to identify the needs and requirements

    The needs vary according to local situationand requirements:

    modification of product that cannot fulfill human needs

    Design new products to solve new problems

    Value adding to product to increase competition in themarket

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    DESIGN Brief

    A summary that acts as primary reference on howcertain problematic situations needs to be resolved

    To provide early suggestions and state what is

    required for problem solving Contains:

    Ideas/ explanation on how problems can generally besolved

    Proposal on method or resolution

    Technique on how the design should be created

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    STUDY AND Research

    To find answers to certain problems orquestions

    Research objective and design:

    Specifying design criteriaSpecifying manufacturing technique

    Specifying cost

    Specifying special factor

    Specifying safety featureMarket identification

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    SOLUTION TO

    The research conducted

    Solution can be divided into two:

    1. Collecting ideas based on brief

    situation and research

    2. Selection of solution

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    PRODUCTION or modeling An object design process as required in design brief

    Model creation is performed to satisfy these criteria:

    to ensure functionality of the product

    to create an object almost resembling real object

    and can be viewed from all angles ( 3 D)

    to monitor and assess the measurement ratio,

    stability, durability and strength

    to ensure that all problems are attended to at the

    early stage of implementation

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    TESTING

    An activity to ensure effectiveness,functions and safety of products

    Types of testing:

    Lab test conduct in lab

    Parameter test real setting

    Computer test- simulation

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    DOCUMENTATION AND

    Report

    A process of documenting the processesinvolved in producing the product from thestart till complete

    Documentation is done for the followingpurpose:

    As written evidence in applying for a pattern protectionfrom certain bodies such as SIRIM

    As a reference for future research

    As a reference for creating manual booklets As a reference fro identifying specifications of technical

    product

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    Design Pro

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    Karim R

    ashid

    Karim Rashid is one of the most prolific designers of his generation. Over 3000

    designs in production, over 300 awards and working in over 35 countries attest to

    Karim's legend of design. His award winning designs include democratic objects

    such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors suchas the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens and

    exhibitions for Deutsche Bank and Audi. Karim has collaborated with clients to

    create democratic design for Method and Dirt Devil, furniture for Artemide and

    Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and

    Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few.

    Karim's work is featured in 20 permanent collections and he exhibits art ingalleries world wide. Karim is a perennial winner of the Red Dot award, Chicago

    Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA

    Industrial Design Excellence award.

    .

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    Karims analogy;I believe that we could be living in an entirely different world

    - one that is full of real contemporary inspiring objects, spaces, places,

    worlds, spirits and experiences. Design has been the cultural shaper of our

    world from the start.

    We have designed systems, cities, and commodities.

    We have addressed the worlds problems. Now design is not about solving

    problems, but about a rigorous beautification of our built environments.

    Design is about the betterment of our lives poetically, aesthetically,

    experientially, sensorially, and emotionally. My real desire is to see people

    live in the modus of our time, to participate in the contemporary world, and

    to release themselves from nostalgia, antiquated traditions, old rituals, kitschand the meaningless. We should be conscious and attune with this world in

    this moment. If human nature is to live in the past - to change the world is to

    change human nature.

    His design concept was always difference from others. The sleek, unique,

    simple and modern were the streamline of his masterpieces. His style is

    more on what he called, sensual minimalism which concentrate more on thesubject matter. His concept were fluid, organic and human.His way of

    recognition is inspiring young designers to create ideas out of the box and

    please our clients..

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    FACTORS IN DESIGN

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    Human Factors

    Body and human movement.

    Safety.

    Growth and age.

    Needs of disabled people.

    Color blindness and lighting.

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    Function Factor

    Observation of Available Function.

    Ways in Explaining Functions.

    The success of the function (success or not).

    Identifying damage that always occurs.

    Observing the assembly of product.

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    Aesthetic Factors

    Line

    Shape

    Arrangement Structure

    Color

    Texture

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    Strength Factor

    Design Method for Design:

    (a) Structure definition.

    (b) Types of Load.

    (c) Structure in our Universe.

    (d) Designing of beam.

    - Beam as supporting and bearing load.

    - Beam for sheet and frame.

    - Designing sturdy boxes.

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