Kerrang! magazine is published by the Bauer Media Group which is a large German publishing company based in Hamburg. It operates in 15 countriesworldwide including USA, Europe and China and publishes over 300 magazines a month. Bauer Media Group is a mass media institution as it not only focuses on magazines but: • Radio• TV• online • mobile.

In the magazine the radio station Kerrang! (105.2) is advertised. This is an example of synergy.

Website: http://www.bauermedia.co.uk/

Bauer Media Group

Some of Bauer Media Brands

• Magic • Kiss • Cool FM • 4 Music • Smash Hits • The Hits • The Box

• Closer • Heat• GRAZIA • FHM • Q• Mojo

Kerrang Information Kerrang! is a weekly published rock music magazine. Its name is onomatopoeic

and is the sound when playing a power cord on an electric guitar.

Kerrang focuses on heavy metal/rock music and is linked to Goth subgenre. It is mostly aimed at 13-19 year old male and females (its reader profile is made up of 60% male and 40% female) who are into rock music but there are a lot of older people with similar interests in music who still enjoy reading this magazine.

• Regular Content: Reviews of CD’s, Radio, TV and gigs, new album releases, up-coming gig information and tour dates, letters from readers.

• Feature Content: Article on ‘Bring me the Horizon’, interviews with Ozzy Osbourne on his private jet and with Pete Wentz about life after ‘Fall Out Boy’, A poster special on muse, green day, Metallic and more. And further articles or gossip on Deftones, Your Demise, Jimmy Eat World, Korn and many more.

• Kerrang is sold weekly at the price of £2.20• Issue Size: Approx 70 pages

• Website: http://www.kerrang.com/

Masthead

Bar Code and Date Line

Main Image

Primary Lead Cover Line

Secondary Leads

Secondary Leads

Mast-head is behind the picture showing that the picture is more important but also that the title is so recognisable that it doesn't not need to be on full view on the page.

House style: red, white and black.

Main Image is posed and complies with the house style with the band all in red, white and black coloured clothing.

Distant shot, with all of the band having eye contact with the reader to engage them.

Magazine Cover is quite busy, showing the reader the main things the magazine is offering this week.

Bold block capitals used for cover lines and masthead create empathasis, use of exclamation marks helps achieve this too.

Pull in quote in red box to stand out on the page to attract the reader into reading his story.

Primary Lead is centred on the cover and in red. It is the first thing the reader takes note of when looking at the cover.

Kept title simple and to the point, putting the issue number and date underneath for Kerrang collectors.

Numbers are made very clear by putting them in a red font.

Sub-headings split contents into sections . They are very clear to see as they are in yellow fonts in black boxes which highlights them for the reader and makes it easier to find what they are looking for quickly.

Editors note makes the magazine a little bit more personal and updates the reader on what she had been up to, and what parts of the magazine she likes and recommends you read .

Images, numbered so reader can identify which page it is on.

Put in boxes to stand out from the page and make the reader notice them.

House Style remains, but adds yellow to it

Drop Capitals.

Quote to draw the reader in.

House Style is Black. And then white and blue to give the article a dark hospital

appearance.

The article Contrasts how a hospital acts, they are there to help people and bring them back to health, these pictures give off the opposite approach and make the article look very sinister.

The layout is mostly focused around the images, the text looks second priority on the page as the images are large and centred.

The bands make-up links to the cover page.

Text is in a small font that is consistent throughout the magazine. It is in white to contrast the black background.

The language is kept informal to appeal to the reader ‘It’s stuff the rest of the world doesn’t even know about.

TechnologiesOn the Kerrang website there is:• A merchandise shop ‘Kerrang Store’• Links to websites where you can purchase gig/concert/festival tickets• A podcast page • A page to watch music videos and listen to playlists• A page to get news and an ‘access all areas’ page to view new music videos

In the magazine the Kerrang website is advertised as well as many ticket websites. There is also a small catalogue inside the magazine promoting ‘LOUDclothing.com’ a band clothing online store with a 10% discount code for all Kerrang readers.

There are 64 pages in the magazine, 20 of them being adverts. They type of things being advertised are:

• Deals on CD’s (HMV)•Festivals•Band Tours •Gigs•Band/Artist Clothing

These adverts suit the magazine because they will interest the reader in the same way the magazine does. For example, Rock music fans will be interested in their favourite type of bands gigs and concerts and they will be interested in deals on Rock CD’s in HMV stores.

Adverts

Positive & Negative• I think the best thing about Kerrang is its variety of contents. It features

articles with very current bands, interviews with relevant artists/band members, information about up-coming gigs and reviews on past gigs and festivals, lots of posters and a chance for the reader to have his/her say on their feedback page. I think with all this variety there is bound to be everyone's favourite aspect in there. It is also well written and often very witty.

• The thing I would change about Kerrang is to maybe have less adverts as when I read a magazine I very rarely take much notice of the adverts unless they really grab my attention. Its fine to have about 10 adverts in a magazine the size of Kerrang. But with 20 I guarantee that the reader will not even look at half and may think its a waste of their limited amount of money each week. But obviously taking adverts out would make the magazine cost more money.