presentation kings slideshare
DESCRIPTION
Consumer behavior influenced by social media in NepalTRANSCRIPT
![Page 1: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/1.jpg)
Impact of Social Media on Consumer Behavior
Presented by : Oshin Shrestha Neha Kayastha
![Page 2: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/2.jpg)
![Page 3: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/3.jpg)
![Page 4: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/4.jpg)
WHAT DO YOU THINK ?
![Page 5: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/5.jpg)
Two Way communication
Ability to publish, share, follow, discuss and Create
![Page 6: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/6.jpg)
![Page 7: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/7.jpg)
Consumer Behavior
• The study of individuals, groups, or organizations
and the processes they use to select, secure, use,
and dispose of products, services, experiences
• Ideas to satisfy needs and the impacts that these
processes have on the consumer and society.
![Page 8: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/8.jpg)
ISSUES TO BE CONSIDERED FOR UNDERSTANDING
CONSUMER BEHAVIOR FOR
MARKETING
![Page 9: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/9.jpg)
• Consumer’s psychology
• How much a consumer is influenced
• Behavior of Consumer when making
purchase decision
• Limitations on consumer knowledge
• Improving marketing campaigns strategies
to more effectively reach the consumer.
![Page 10: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/10.jpg)
Mr. A Ms. B
![Page 11: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/11.jpg)
Mr. A
• Wants to buy a laptop
• Does not do any market research
• Believes salesperson
• Buy laptop blindly
Ms. B
• Wants to buy A dress • Go through internet • Checks Reviews and
Feedback• Decides to Buy the
dress
![Page 12: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/12.jpg)
Result
![Page 13: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/13.jpg)
SOCIAL MEDIA INFLUENCE ON CONSUMER BEHAVIOR IN
NEPAL
![Page 14: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/14.jpg)
Believes in Word of Web
![Page 15: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/15.jpg)
![Page 16: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/16.jpg)
Online Merchandising
o The variety of products available for sale and the display of those products
o It stimulates interest and entices customers to make a purchase
![Page 17: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/17.jpg)
![Page 18: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/18.jpg)
![Page 19: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/19.jpg)
No Barriers on Consumer knowledge
• Distributes great deal of information about a service or
product such as features ,pros and cons
• Information isn’t limited to what a company alone puts out
there, consumer can collect more information with a click
• The consumer can log on to a social media network and can
easily get access to product and service detail
• The more information available, the more likely the
consumer will make the buying choice that fits his or her
needs
![Page 20: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/20.jpg)
![Page 21: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/21.jpg)
Direct Interaction with Supplier
![Page 22: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/22.jpg)
![Page 23: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/23.jpg)
HOW COMPANIES CAN CREATE STRONG MEDIA PRESENCE?
![Page 24: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/24.jpg)
Identify
![Page 25: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/25.jpg)
Set Marketing Objectives
![Page 26: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/26.jpg)
Identify Ideal Customers
![Page 27: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/27.jpg)
![Page 28: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/28.jpg)
Choose Channels and Tactics
![Page 29: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/29.jpg)
![Page 30: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/30.jpg)
Allocate Budget and Research
![Page 31: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/31.jpg)
Assign roles
![Page 32: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/32.jpg)
![Page 33: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/33.jpg)
Here are the top facts you need to know:
• 97% of all consumers search for local businesses online.
• 86% of companies are comfortable marketing with social tools, and only 41% use social tools for communicating with customers.
• 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.
• 78% of small businesses attract new customers through social media.
• 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
•
![Page 34: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/34.jpg)
• 54% of B2B marketers plan to increase spending on content marketing in 2014.
• Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Face book, Twitter and LinkedIn.
• 93% of online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying.
• 43% of U.S. marketers have obtained at least one new customer through LinkedIn.
![Page 35: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/35.jpg)
• 93% of Marketers use social media for business
• Business are drastically measuring their social media budgets
• Advertising is moving online • Marketing departments are hiring based
on social media thinking
![Page 36: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/36.jpg)
Conclusion
• Consumer purchasing behavior and decision are
heavily influenced because of social medias
• With the introduction of social networking sites, the
consumers are making wise and satisfied decisions
• Business houses also have the access to targeted
customers
• It has also brought the competition in Nepalese
• market so there is wider product variation
![Page 37: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/37.jpg)
• The role of social media is increasing• No sooner it will replace paper Ads, TVc &
many more
![Page 38: Presentation kings slideshare](https://reader033.vdocuments.net/reader033/viewer/2022052601/558bd3e8d8b42a6d5c8b4761/html5/thumbnails/38.jpg)