PresentaWise

R2GamesGame Monetization in Latin America

THANK YOU FOR BEING HERE TODAY

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PRESENTER:Marco A. Fernandez

FernandezMarco

fernandezmarco@live.com

1265979146

Market overview

CONTENT

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Overview

1.

Market size2.

Market Potential3.

Social Media4.

Difference between markets5.

Launching a game6.

Monetization8.

Steps to success7.

Stability & Market expansion9.

Questions and answers10.

WHAT IS THE LATAM MARKET?

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The Latin American market it’s composed by 21 countries where the dominant languages are Spanish and Portuguese and it’s composed by the following countries:Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela.

Fastest growing internet population in the worldLatin America don’t just have the fastest growing internet population in the world but it’s also the most social.

Latin America's Booming Middle ClassThe World Bank released statistics revealing, for the first time in history, that by 2016 Latin America’s middle classes will outnumber the region’s poor.

IMPORTANT KEY POINTS

Over 40% users play social games

Brazil has the largest internet users

This market has the youngest people

Social media have deep penetration

E-commerce has grown by 27 times

since 2003

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North America shows smallest revenue increase after

conversion (1.1x).

Latin America players are most difficult to convert (4%), but

revenue increase is the highest.

Western Europe shows highest conversion rate overall (8.66%).

284 Millions5.85%1.1x

299 Millions 3.96% 11.3x

326 millions 8.66% 3.4X

Latin America Digital Games Industry

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Digital revenues include DLC on PCs and consoles, mobile and social games.

Brazil – 34%44% internet users play social games, 38% use their mobile devices to play games

Mexico – 22%42% internet users play social games, 52% use their mobile devices to play games

Argentina – 14%47% internet users play social games, 44% use their mobile devices to play games

$6.16 MM

$1499MM

$963 MM

$295MM

Other – 30%

$224MM

$195MM

$125MM

Social Media in Latin America

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Users spend ten hours a month (twice as the average in the rest of the world)

60% 51%

It’s the largest market for YouTube outside of the USA

YOUTUBE USERSWomen also make up 50%

of the internet users in Latin America as well as 50% of the e-commerce buyers

FEMALE USERS

94.1%

Facebook is the most popular social network in

Latin America

INTERNET USERS

Use social networks

Are under 34 Leading on Facebook

DIFFERENCE BETWEEN MARKETS

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There are many differences in this market but I will just name some

Only 20% have access to credit cards in Latin America compared to the 70% in USA and Europe

PAYMENT OPTIONS If a player likes the game they tend to stay more than gamers in Korea or the US, where a player can easily move on to the next title if they are even slightly dissatisfied.

NEW VS ONLY WHATS AVIALABLECountries in this region are still developing and results are not the same as in the

developed countries

EARLY STAGE OF EVOLUTION

36% of Brazilians play social games at least once a week

compared to 19% of Germans

BRAZILIAN VS GERMAN GAMERS67% of U.S. internet users use a social networking vs. 94.1% of Latin American internet users

USA VS LATAM IN SOCIAL MEDIA

Financial system

Internet population

Gaming options

Different games

Marketdevelop

LAUNCHING A GAME IN LATIN AMERICA

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1. 2. 3. 4. 5. 6.

RESEARCH PLANNING DEVELOPMENT LOCALIZATION TESTING LAUNCH

The vital key to success in this market it’s to form a bond with the audience and maintain a constant presence at the forefront of their attention, because due to a number of unsuccessful free-to-play MMO experiments by publishers to reach Latin American gamers, MMOs have a reputation for lacking quality, service, and longevity.

“Players here are accustomed to games with noenforcement of policies and no staying power. It’s a self-fulfilling prophecy: the players don’t

want to buy any virtual goods because they expect the game will be gone in six months, and because nobody buys any virtual goods, the game is gone in six months.”

RESEARCH

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Companies outside the region may not fully appreciate the differences between their local gamers and those playing in Brazil or Argentina

•What they play? •Don’t just research the market but also the competitors•How and where they play it? •Find the key to their success and/or their failure•And how they ultimately pay for it? •Find partners and maintain a strong relationship with them

PLANNING

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Make sure you design your plan with time ahead

JANUARY 2014Localization, proof reading, game development, game

testing, launch alpha server.

NOVEMBER 2013

Market research, payment solutions, find partnerships, preparations for joining the market.

MARCH 2014

Marketing, Advertisement, PR, promotions, close beta launch.

JUNE 2014Iteration & polishing, focus on monetization, and expansion

KEYS TO SUCCESS

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We can have greater results if we just do few extra things for the community

Optimal game experiences, will give better impression of our product, reaching higher audience looking to spend their spare time and money in entertainment.

Give the games a local touch – Using local elements such as flags, animals, symbols and even names related with region.

Having local presence gives security to the players and more confidence in spending money.

Details matter, small issues can have a huge impact in this market

Competition Our Company

Solutions

Partners

Creativity

Experience

Localization

Platform

Game

MONETIZATION

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Most users use cash payments for their transactions

Mobile

Local payments

Other solutions

Payment options are not available in every country, also there should be focus in the main countries who already have available options working as the e-commerce grows in the region new implementations of new payments are been introduced but it’s too early to know the results.

Options per country

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Add more games in our platform for this market.

Create our own games that fits the users demand

Set up our own payment channels, that can work locally and effective

Create a new platform dedicated to this market based in Latin America for bigger revenue and more exposure.

STABILITY AND MARKET EXPANSION

Once the game is launched and monetization its working properly it’s time to expand to the next countries as there are 21 countries in total in the region some might be more challenging than others but with the experience we already build same as the trusth and recognition it will be an easier task than what it was when we just entered the market.

THANK YOU!Time for Discussion & Questions