presentation nautica
DESCRIPTION
TRANSCRIPT
![Page 1: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/1.jpg)
Friday, June 1, 12
![Page 2: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/2.jpg)
Friday, June 1, 12
![Page 3: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/3.jpg)
American Classic, Modern Interpretation
Friday, June 1, 12
![Page 4: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/4.jpg)
Scanning the Horizon
Friday, June 1, 12
![Page 5: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/5.jpg)
• Bed and bath is a $10 billion market in China.
• Industry is growing at an annual compound rate of 20%
Bustling Port
Friday, June 1, 12
![Page 6: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/6.jpg)
Purser’s Account
Friday, June 1, 12
![Page 7: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/7.jpg)
• Increasing in spending on home decoration
Ships Cabin
Friday, June 1, 12
![Page 8: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/8.jpg)
Enemy Ships
Friday, June 1, 12
![Page 9: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/9.jpg)
Clear Horizon
Friday, June 1, 12
![Page 10: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/10.jpg)
• Product modification– Consumer usage: comforter and top sheet– Color palette: warm tones and vibrant patterns
similar to Spring ‘12 collection
Stormy Waters
Friday, June 1, 12
![Page 11: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/11.jpg)
Nautica Vessel
Friday, June 1, 12
![Page 12: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/12.jpg)
• Urbanization• Newly-weds• Tourism
China Harbor
Friday, June 1, 12
![Page 13: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/13.jpg)
• Age 25-40• Medium-high income• 1st-tier cities• Embrace adventure, relaxation, freedom and
escapism.
Landlubbers
Friday, June 1, 12
![Page 14: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/14.jpg)
Deckhands
Friday, June 1, 12
![Page 15: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/15.jpg)
Only Nautica Home Brings
Authentic American Aspiration to
Your Home through a Modern
Interpretation of Coastal Lifestyle,
Adventure and Escapism.
Friday, June 1, 12
![Page 16: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/16.jpg)
Maiden Voyage
Friday, June 1, 12
![Page 17: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/17.jpg)
• Shanghai Konglong Textile Co. Ltd. (SKT)
First Mate
Friday, June 1, 12
![Page 18: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/18.jpg)
Merchants
Friday, June 1, 12
![Page 19: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/19.jpg)
美式经典
现代演绎
American Classic Modern Interpretation
Friday, June 1, 12
![Page 20: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/20.jpg)
Beyond the Seas
Friday, June 1, 12
![Page 21: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/21.jpg)
Ships Cabin
Friday, June 1, 12
![Page 22: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/22.jpg)
Sea Stories
OUTDOORS
MAGAZINESWEBSITE
EXPERIENTIAL
Communication BudgetYear 1:
(15$) = $1,275,000
Total Sales RevenueYear 1:$8,500,000
Friday, June 1, 12
![Page 23: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/23.jpg)
Magazine
Friday, June 1, 12
![Page 24: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/24.jpg)
Billboards
Friday, June 1, 12
![Page 25: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/25.jpg)
P.O.P Materials
Friday, June 1, 12
![Page 26: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/26.jpg)
Website
Friday, June 1, 12
![Page 27: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/27.jpg)
Hotel Product Placement
Friday, June 1, 12
![Page 28: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/28.jpg)
Pop-up Store
Friday, June 1, 12
![Page 29: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/29.jpg)
Public Relations
Friday, June 1, 12
![Page 30: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/30.jpg)
Public Relations
Friday, June 1, 12
![Page 31: Presentation nautica](https://reader034.vdocuments.net/reader034/viewer/2022050920/54c828574a795923758b463c/html5/thumbnails/31.jpg)
All Aboard!
Friday, June 1, 12