ENGLISH PRESENTATIONON

MULTINATIONAL CORPORATION

FACULTY MEMBER:FAISAL ARSHAD GHANI

GROUP MEMBERS:1. WALEED HASAN 4. SAAD ZAFAR2. UMER SALEEM 5. YAHYA

HUSSAIN3. YOUSUF MANSHA 6. NABEEL

SIDDIQUI

INTRODUCTION:The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971….Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel.

HISTORY:In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts…Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon.Phil Knight announced in mid-2015 that he is planning to step down as chairman of Nike in 2016.

PRODUCTION:The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo…

FINANCE:CASH AND EQUIVALENTS:Cash and equivalents represents cash and short term,Highly liquid investments of three months or less at Date of purchase.INVENTORY VALUATION:Inventories are stated at lower of cost or market and

valued on a first-in and first-out (FIFO) or moving average cost basis

PROPERTY,PLANTS,& EQUIPMENT & DEPRECIATIONProperty, plants and equipment are recorded at cost.

Depreciation for financial reporting purposes is determined on a straight-line basis..

• SPONSORSHIP:

Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales.Nike has been the official kit sponsor for the Indian cricket team since 2005.Nike also sponsored association football players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Thierry Henry, Wayne Rooney, Francesco Totti, Andrés Iniesta and Landon Donovan among others.

Nike, Inc Management:

AT Nike we, we excel as a team. The Nike environment is a collaborative, matrix organization, where team members often report into two areas, such as a geography and a global function. In the Nike brand, teams work across footwear, apparel and equipment product engines; our core consumer categories - action sports, basketball, football (soccer), men's training, running, sportswear, and women's training; and in our six geographies - North America, Western Europe, Eastern/Central Europe, Greater China, Japan, and Emerging Markets. Our NIKE, Inc. affiliate brands operate in a similarly collaborative way, as well as critical corporate functions.Below are select members of Nike's global senior team that lead our business and growth strategies…

PHILIP H. KNIGHTMr. Knight, a director since 1968, is Chairman of the Board of Directors of NIKE. Mr. Knight is a co-founder of the Company and, except for the period from June 1983 through September 1984, served as its President from 1968 to 1990, and from June 2000 to 2004. Prior to 1968, Mr. Knight was a certified public accountant with Price Waterhouse and Coopers & Lybrand and was an Assistant Professor of Business Administration at Portland State University. Mr. Knight led NIKE from a small partnership founded on a handshake to the world’s largest footwear, apparel, and equipment company…..