presentation of rural market
DESCRIPTION
a presentation on launch of a product in the rural marketTRANSCRIPT
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Presentation of
Rural MarketFaculty incharge:-
Mrs.Radhika Marathe
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Introduction
• We have decide to launch a service in the rural market.
• After a lot of thinking we decided to launch computer training institute in the rural market.
• This is an imaginary company that we have chosen for the presentation.
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Service for the Launch:-
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ISO 9001:2008
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Reason for choosing
this product:
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Introduction
• MASSS is computer software and hardware training institute where ability meets excellence.
• From the past 10 years more than ten thousand students have successfully completed their course from all of our branches and we have placed more than 5000 students across Mumbai.
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When we began
• MASSS was formed by five friends 10 years ago in 2002 after we passed out our Masters degree in Management.
• We decided to educate the young India for a bright future.
• For fulfilling this we came up with MASSS computer training Centre and our punch line was “where ability meets excellence”.
• We first started at a small rented premise in Dadar(E).
• Later on we purchased a building by the name MASSS apartments in 2003 which is currently our hed office.
• Within a year we made our presence in various parts of Mumbai.
• Later on in 2006 we also started expanding in various parts of Maharashtra.
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Tagline Where ability meets success
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Mumbai
Nagpur
Kolhapur
Pune
Aurangabad
Solapur
Thane
Where we are located
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Courses we offer:-
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Software
Hardware Dual
courses
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Basic• Basic 2.0• Basic 3.0• Basic 4.0+MSCIT
DTP courses
Animation course Only Tally courses
Software Programming courses Software
courses
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Certificate in Basic Electronics, Computer
Hardware & Office Tools
Certificate in Network
Administration
Certified Desktop Linux
Administrator
Certified Microsoft Windows Server
2008 and Network Administrator
Certificate in Client Operating System
Support & Networking
Fundamentals
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Founder members
Chief zonal manager
Zonal manager
Branch manager
Admin department Councilor Faculty
Hierarchy
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Placements
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Life at MASSS
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Why the launch in Rural Market
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Launch of our service
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Method of launching it in rural India
Invitation Launch programme
Door to door
meetings
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Place
Price
Promotion
Product 4P’s
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Product
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Different product for every age group
12-15
15-18
18-21
Others
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Place
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Mumbai
Nagpur
Kolhapur
Pune Aurangabad
Solapur
Thane
Places to launch:-
Exteriors of:-
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Promotion
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Advertisements
Social programs
Seminars
How to promote our product
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Price
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Interest free EMI
Scholarships for the needy
Discounts
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Scope
Education
Expansion
Goodwill
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Difficulties to face
Language Barrier
Typical mindset
Caste discrimination
Infrastructure facilities
Batch timings
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Future plans:-Tie ups with schools to enhance education.
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