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A Comparative Analysis Of Consumer Behavior In Relation ToHealth Care Product Of SCH With Respect To Other BrandPresent In The Market. (Agra region)

(With special reference to SAHARA CARE HOUSE)

Under Guidance of: Submitted by;-

Mr. Anurag shrivastav Dharmendra kumar Roll No. 0915170017

MBA 3rd Sem

Global Institute of Information Technology32-A, Knowledge Park-I

Greater Noida (U.P.)



` Product management of hindustan unilever ltd.

Under guidence Submitted by;-

mr. shiv sanker yadavDharmendra kumar

Roll No. 0915170017

MBA 3rd Sem



World¶s Largest Family.



` Subrata Roy Saharasri is the chairmen of Sahara India Pariwar.

` Sahara pariwar success story started in 1978.

` SAHARA INDIA PARIWAR is major entity corporate on the

scene.

` It include Finance, infrastructure &housing ,media &

entertainment , consumer product , manufacturing , services &

trading.

` The employee at Sahara India Pariwar greet each other by

saying ³SAHARA PRANAM´.

` Sahara India Pariwar has been official sponsors of the Indian

cricket team and hockey team.



` Romi datta is a chief executive officer of Sahara Care House.

` It was formed on 27th march 2006.

` SAHARA CARE HOUSE is the part of Sahara India Pariwar one of the

largest India¶s business conglomerate.

` Sahara India Pariwar has the largest workforce of over 910,000 workers.` 3500 relationship ambassadors have been selected from the 910,000

workers of Sahara India Pariwar.

` Services across 197 Indian cities through 249 centre.

` Dedicates 24*365 call centre.

` Tie up with over 3500 Indian hospitals.` Global marketing offices in Singapore , london , San Francisco ,Los

angeles & New jersey.



` Purpose of project report is that what is market scenario in

health care sector what are the products available in the health

care market. Whether they are fulfilling need of the Indian

people or not?

` To search out new facilities provided by the SCH to their

potentional customer.

` To find out the satisfaction level of the customer about health

Care Products of SCH with respect to other brands in the

market.` To do the comperative study of consumer behavior in relation

to health care product of SCH with respect to other brands.



` Sample Size:-30

` Market research being done of sample size of 30 on the basis

of target plans and services.

` Source of data:- there are two types sources of data;

` Primary Data (indirect oral interviews)

` Secondary Data

` Research methodology:-

` Exploratory Research

` Descriptive Research

` Our research is based on the exploratory research.



` Market research is limited to the Agra city due to limited time

period.

` Limited time period due to which unable to sale the plane and

services of the SAHARA CARE HOUSE.

` Inability to meet target costumers due to limitations in plans

and different services of SAHARA CARE HOUSE.

` On the basis of sample size all the inferences been made



` Q1. Do you know about life health Care Company?

(a) Yes [ ] (b) No [ ]

` Q2. Do you know SCH Company?

(a) Yes [ ] (b) No [ ]` Q3. Have you an any Health Policy ?

(a) Yes [ ] (b) No [ ]

` Q4. If yes, of which Company ?

(a) ICICI [ ] (b)SCH [ ]` Q6. Are you going to purchase next health Care Policy?

(a) Yes [ ] (b) No [ ]



` Q8. You like the Company because of

(a) Service [ ] (b) Policy features [

]

` Q9. Do you know about the health Care product ?

(a) Yes [ ] (b) No [

]

` Q10. Any Suggestion you gave the Company ?

(a) Yes [ ] (b) No [

]



` M.N Mishra

` IRDA Journals

` Internet

`

Www.iciciprulife.co.in` Www.lic.com

` Www.saharacarehouse.com

` Research methodology by C R Kothari

`

Www.scibd.com

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