Presentation of the new KELLY’s bicycle assortment for the 2006

season• Promotion goals:

– To professionally, creatively and conceptually present new bicycle models and other accessories made by KELLY’s.

– To address the target group – bicycle and sports goods retailers and wholesalers.

– To distinguish ourselves from the competition and its assortment presentations

– TO SURPRISE !!! The retailers must remember and recall their meetings with us!

• Locations:– 3 locations – key cities in the Czech Republic

• Creative concept:– The whole activity was conducted in the Tour de France spirit –

Tour de KELLY’s

Presentation of the new KELLY’s bicycle assortment for the 2006

season• Web registration: The

registration took place on the website of KELLY’s – new item, attracting more retailers to a new website.

Presentation of the new KELLYs bicycle assortment for the 2006

season• Arrangement of bicycles and accessories:

– Bicycles were divided into various Tour de France laps• Mounting lap – MTB, MTB XC• Plane lap – Trekking bikes, Cross• Timed lap – Road Racing• Hill race – MTB Race Pro, Marathon • Children lap • Depot – components, accessories

A total of 60 bikes were displayed at every locality• Program:

– Presentation of the company’s commercial conditions – Non-traditional presentation of the new assortment of bikes and accessories– Show with Josef Zimovčák who completed the whole Tour de France on his

historical bike– Winner tipping contest for a trip to Paris - Tour de France 2006– Contest on the KELLY’s simulator for a home theater, a DVD player, and a Discman– Bartender show– Display of the new bicycle models