presentation on aec interactive media

Booming IndustryBooming Industry

Daily there are plenty of Daily there are plenty of Daily, there are plenty of Daily, there are plenty of jobs relating jobs relating

t t to to Interactive MediaInteractive Media

• What is Interactive MediaWhat is Interactive Media

• integration of digital media including combinations of electronic integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the d t f i t data for appropriate purposes.

•The digital environment can include the Internet, telecoms and interactive digital television.

•And it is not just about designing web page Digital Graphics or And it is not just about designing web page, Digital Graphics or etc, it is the knowledge of how to integrate all the subjects into an Interactive Media application with the ability to generate creative id t d th d l t f I t ti li ti idea towards the development of Interactive application.


““The The GovtGovt has pumped has pumped The The GovtGovt has pumped has pumped $200 million into $200 million into h di i d h di i d the Media industry the Media industry

since 2003” since 2003”

The Straits Times, Saturday, July 11 2009 The Straits Times, Saturday, July 11 2009 D1D1

MasterplanMasterplan called called

Singapore Media Fusion Plan”Singapore Media Fusion Plan”Singapore Media Fusion PlanSingapore Media Fusion Plan

The Straits Times, Saturday, July 11 2009 D1


““Has set aside more than Has set aside more than Has set aside more than Has set aside more than $1 billion for the next $1 billion for the next

5 years to turn Singapore into an 5 years to turn Singapore into an International Media PowerhouseInternational Media Powerhouse””International Media PowerhouseInternational Media Powerhouse

The Straits Times, Saturday, July 11 2009 The Straits Times, Saturday, July 11 2009 D1D1

““There are currently 55 000 people working There are currently 55 000 people working There are currently 55,000 people working There are currently 55,000 people working in the Media Industry such as Visual effects in the Media Industry such as Visual effects

i li t i li t specialist, specialist, animation artist, Audio and Video Editor, animation artist, Audio and Video Editor,

Multimedia Designer Multimedia Designer & &

etc”etc”

Th St it Ti S t d J l Th St it Ti S t d J l DDThe Straits Times, Saturday, July 11 2009 The Straits Times, Saturday, July 11 2009 D1D1

“Some 10,000 jobs are expected to be created in “Some 10,000 jobs are expected to be created in the media industry over the next 6 years said the media industry over the next 6 years said the media industry over the next 6 years, said the media industry over the next 6 years, said

the Media Development Authority. the Media Development Authority. Despite the recession and retrenchments, the Despite the recession and retrenchments, the Despite the recession and retrenchments, the Despite the recession and retrenchments, the

demand for creative talent remains robust with demand for creative talent remains robust with companies still on the lookout for good staff”, companies still on the lookout for good staff”,

said Minister for Information, Communications said Minister for Information, Communications and the Arts Lee Boon Yang. Reported by and the Arts Lee Boon Yang. Reported by

CHANNEL CHANNEL NEWSASIANEWSASIA d bli h d i T d d bli h d i T d CHANNEL CHANNEL NEWSASIANEWSASIA and published in Today and published in Today Newspaper, 6 of March 2009, pg 8.Newspaper, 6 of March 2009, pg 8.

Example: Local animation house Example: Local animation house Scrawl Studios received Scrawl Studios received us$185,000us$185,000

((S$270,000S$270,000) for every ) for every i f f f h i f f f h 30 minutes of footage from the 30 minutes of footage from the Media Media DevpDevp Auth (Auth (MDAMDA) )

to help it make the animated television series to help it make the animated television series to help it make the animated television series. to help it make the animated television series. PrgPrg will be aired in Canada in the next few will be aired in Canada in the next few

months”months”


This is an aggressive ongoing This is an aggressive ongoing campaign by the Govt. to develop campaign by the Govt. to develop

Singapore’s Media Industry Singapore’s Media Industry Singapore s Media Industry Singapore s Media Industry –– which comprises among other which comprises among other areas films Games Interactive areas films Games Interactive areas, films, Games, Interactive areas, films, Games, Interactive

Media and Animation.” Media and Animation.”


Every time a film is made here, Every time a film is made here, there’s job for people, money flow there’s job for people, money flow into the Economy which benefits into the Economy which benefits into the Economy which benefits into the Economy which benefits

everyoneeveryone””


New a publicNew a public--private sector collaboration private sector collaboration will see the will see the devpdevp of the of the 19ha19ha Mediapolis, to Mediapolis, to

pull under one roof services like digital pull under one roof services like digital prodnprodn, broadcast facilities, interactive , broadcast facilities, interactive

media, R&D activities, post media, R&D activities, post prodnprodnactivities like visual, special & computer activities like visual, special & computer

generated effects.generated effects.””


From From defencedefencesimulation to 3D animated filmssimulation to 3D animated films

INFOCUS ASIA: From news INFOCUS ASIA: From news cameraman to documentary cameraman to documentary cameraman to documentary cameraman to documentary

producerproducer””


Interactive media design services:

Interactive CD-Business cards Children's games and activities

CD Party invitations Interactive Road Maps

Geog maps including weather data Desktop applications

Flash Websites Television Media

Video Steaming Players Internet chat programs

Product customization tools Product Demos

Cartoons and Animations Tradeshow Display Presentations

And much more

Accredited by EdExcel International UK

h // d lhttp://www.edexcel.com

Change Agentsare people withthe vision andskills (Experts)skills (Experts)to implementInteractiveMediaApplicationsApplications.

Fig 4: InteractiveFig 4: Interactive Media in Business involvement (from England and Finney)Finney)

Who does the Interactive Media industry need?

I t ti di d l ith b d fInteractive media needs people with a broad range of cross-disciplinary and specialist skills, along with anentrepreneurial attitude and a commitment to keep skills upto date Awareness of the other interactive media skill setsto date. Awareness of the other interactive media skill setsbeyond their own specialism is key.

As interactive and other digital media increasingly converge,As interactive and other digital media increasingly converge,awareness of how products and content can be created acrossmultiple platforms is vital - in particular the way intellectualproperty can be used beyond its original medium.p p y y gThis is exactly the knowledge that you will learn from thisDiploma.

What is Edexcel ?

Edexcel is the Merger of Business & Technology Education Council (BTEC) and University of London examination & Assessment Council (ULEAC) and is the exclusive provider of BTEC qualifications. qualifications.

BTEC qualifications are National UK vocational lifi ti th t i d b i d t d qualifications that are recognized by industry and

Universities around the world.

Why study BTEC?

500 000 candidates registered for 2005 500,000 candidates registered for 2005 undertaking 3.5 million units

O Milli l i d Ed l Over 20 Million people gained Edexcel qualifications in the last 15 years,

Recognised in over 110 countries worldwide

Over 100 Universities around the world including Over 100 Universities around the world including UK, Australia and USA recognise BTEC qualifications and award advanced credit up to fi l final year.

Digital Graphics Digital Video and Sound

2D Animations 3D Animations and Sound Editing

Wed Page Design Page Layout Multimedia Visualizations Screen Design

Multimedia A th i

Instructional D i

Multimedia P i

Application of M lti diAuthoring Design Programming Multimedia Technology

MULTIMEDIA Group PROJECTMULTIMEDIA Group PROJECT

M d lModules odu es

Module: Digital GraphicsModule: Digital Graphics

Before After

Image manipulationImage manipulation

Module: Digital GraphicsModule: Digital Graphics

Module : VisualizationsModule : Visualizations

Module: Application of Multimedia TechnologyModule: Application of Multimedia Technology

You will learn abt

Harware and SoftwareHarware and Software

Business Plan in Developing Interactive Media Application System

NetworkingNetworking

Operating System (Cross Platform Production)

Presentation

Project Management (Core stage only)

Module: Application of Multimedia TechnologyModule: Application of Multimedia Technology

Module: Web Page DesignModule: Web Page DesignModule: Web Page DesignModule: Web Page Design

Module: Page Layout Creating Single Module: Page Layout Creating Single Page Advertising PublicationPage Advertising PublicationPage Advertising PublicationPage Advertising Publication

Module: Multimedia Screen DesignModule: Multimedia Screen Design

Module: 2D AnimationModule: 2D Animation

Module: 3D AnimationModule: 3D Animation

Module: Module: Module: Module:

Digital Video Digital Video Digital Video Digital Video

and and and and

Sound editingSound editingSound editingSound editing

Multimedia ProgrammingMultimedia Programming

become proficient become proficient in designing and in designing and implementing implementing

i t ithii t ithiscripts within scripts within web documents. web documents. JavaJava JavascriptJavascriptJava, Java, JavascriptJavascript, , CSSCSS, , phpphp & & Action ScriptsAction ScriptsAction ScriptsAction Scripts

Module: Multimedia AuthoringModule: Multimedia Authoring

Module: Instructional DesignModule: Instructional Design

Friday, August 14, 2009Friday, August 14, 2009Social networking shakes up ad agenciesSocial networking shakes up ad agenciesg p gg p gMinneapolis / St. Paul Business Journal Minneapolis / St. Paul Business Journal -- by by Chris Chris NewmarkerNewmarker Staff Staff writerwriterThe rise of social media sites such asThe rise of social media sites such as FacebookFacebook YouTube and Twitter isYouTube and Twitter isThe rise of social media sites such as The rise of social media sites such as FacebookFacebook, YouTube and Twitter is , YouTube and Twitter is transforming the nature of Twin Cities advertising firms.transforming the nature of Twin Cities advertising firms.

Call it social media, or digital, or Call it social media, or digital, or interactiveinteractive, or customer , or customer k k h k h dk k h k h dengagement. Marketing work in that area now makes up a quarter to a third engagement. Marketing work in that area now makes up a quarter to a third

of revenue for major marketing firms; it accounted for less than 10 percent of revenue for major marketing firms; it accounted for less than 10 percent two years ago.two years ago.S b fS b f hh C llC ll | ll| ll ddSome big firms Some big firms —— such as such as Colle+McVoyColle+McVoy Inc.Inc., , Martin|WilliamsMartin|Williams Advertising Advertising and and RisdallRisdall Advertising Agency Advertising Agency —— have changed their organizational have changed their organizational structures and are operating in new ways as they seek a larger piece of that structures and are operating in new ways as they seek a larger piece of that businessbusinessbusiness.business.Meanwhile, firms that were already heavily invested in social media, Meanwhile, firms that were already heavily invested in social media, including Olson and Space150, are enjoying jumps in revenue as they ride including Olson and Space150, are enjoying jumps in revenue as they ride the wavethe wavethe wave.the wave.

Project work basedwork basedProject work basedwork basedAEC DIPLOMA/ HND IN INTERACTIVE MEDIA

80% I Cl P ti lIn-house or

Media Company80% In Class Practical Work/Assignments

& 20% Class Theory

Media Company project work (Real Time

& 20% Class Theory Practical project)

Delivery ModeDelivery ModeDelivery ModeDelivery Mode1230 hours for full time1230 hours for full time –– 10101230 hours for full time 1230 hours for full time 10 10 monthsmonths20% theory and 80% practical20% theory and 80% practicalA i G idA i G idAssignment GuidanceAssignment Guidance

Admission Requirements“ ” “ ” l i fGCE “O”, “A” , ITE or Completion of

High School (for International g (Students) Those completed Junior SchoolThose completed Junior School need to attend Computer A i ti C b f t tiAppreciation Course before starting the Diploma

Course Tuition Fees (before discounts) 7% GST Total Amount

Payable Diploma inDiploma in

Interactive Media S$ 7,000.00 S$ 490.00 S$ 7,490.00

Other Fees Amount Payable 7% GST Total Amount P blOther Fees Amount Payable 7% GST Payable

Registration & Processing Fees S$ 200.00 S$ 14.00 S$ 214.00

Application Fees S$ 300.00 S$ 21.00 S$ 321.00 Insurance S$ 62.50 S$ 4.38 S$ 66.88

BTEC Registration Fees S$ 500.00 S$ 35.00 S$ 535.00

$2000 scholarship given when register with our Agents$2000 scholarship given when register with our Agents$2000 scholarship given when register with our Agents$2000 scholarship given when register with our Agents

J b O t itiJob Opportunities : 10,000 jobs waiting for you as the Ministry was sayingwas saying. AEC do recommend good students for position like position like Graphic Designer, Web Page pp p g , gDesigner and/ Developer, Animation Artist, Video & Audio Editor, Advertisement Designer MultimediaAdvertisement Designer, Multimedia Designer, Web Marketer, Games Developer, 2D & 3D Designer & Marketing Executive, etc

Jobs opportunityJobs opportunityAdvertised: 16Advertised: 16--55--09 | 09 |

Interactive / Graphic/ Web Designer Interactive / Graphic/ Web Designer -- Perm Perm (Town)(Town)Requirements:Requirements:qqDiploma in Multimedia Design / Design or Diploma in Multimedia Design / Design or Computer related Computer related Good knowledge of Dreamweaver In designGood knowledge of Dreamweaver In designGood knowledge of Dreamweaver, In design, Good knowledge of Dreamweaver, In design, Illustrator and other design tool , Adobe Illustrator and other design tool , Adobe Photoshop, Freehand, Macromedia Flash, Photoshop, Freehand, Macromedia Flash, ActionScriptActionScript 1 0/ 2 01 0/ 2 0ActionScriptActionScript 1.0/ 2.0 1.0/ 2.0

Creative multimedia DESIGNER (Central)SPARTOON –( )A Creative Design consultancy. You must be well verse in graphic and website design, project management, maintain company website. Min Dip; Fresh graduates may apply for junior positionposition Commence work in July'09. 5 days work. Able to travel.

Junior Multimedia DesignerPost Junior Multimedia DesignerPost

XHTML and CSS, Javascript & Actionscript Programming addedActionscript Programming added advantage

Photoshop, ImageReady, Illustrator, Freehand, Flash, Fireworks, , , ,Dreamweaver

Sales EngineerPostRequirements:Requirements:

Diploma in Digital Media, Multimedia / IT, Computer Studies or related fieldStudies or related field

Creative, passion for a career in digital media industry

Target driven, hard-working, customer oriented and good interpersonal skillsgood interpersonal skills

Presentable, creative, good communication skills and customer service orientatedcustomer service orientated

Job DescriptionJob Description : 13: 13--0606--20092009Graphics / Multimedia DesignerGraphics / Multimedia Designer

Requirements:Requirements:Proficient in Freehand, Illustrator, Photoshop, Flash, HTML, DreamweaverProficient in Freehand, Illustrator, Photoshop, Flash, HTML, DreamweaverProficient in Freehand, Illustrator, Photoshop, Flash, HTML, DreamweaverProficient in Freehand, Illustrator, Photoshop, Flash, HTML, DreamweaverCreative, versatile, meticulous and have an eye for detailCreative, versatile, meticulous and have an eye for detailAn open mind, positive attitude and most importantly, self motivatedAn open mind, positive attitude and most importantly, self motivatedK l d Fl h A ti S i ti ld b d tK l d Fl h A ti S i ti ld b d tKnowledge Flash Action Scripting would be an advantageKnowledge Flash Action Scripting would be an advantageAble to multiAble to multi--task and work within tight deadlinestask and work within tight deadlines

A team player who is able to work independently in a fastA team player who is able to work independently in a fast--paced paced environmentenvironment

Fresh Graduates are welcomeFresh Graduates are welcomeOpen to Full Time, Part time or FreeOpen to Full Time, Part time or Free--lance basislance basisp ,p ,

Please submit your resume to: Please submit your resume to: jobs@[email protected]

Job DescriptionJob Description : 13: 13--0606--200920093D3D ArtistArtistIdeal candidates should have: Ideal candidates should have: A good Knowledge of standard A good Knowledge of standard 3D3D package, Photoshop & Illustrator is a package, Photoshop & Illustrator is a mustmustMust be able to work within tight schedulesMust be able to work within tight schedulesFresh graduates with portfolio welcomeFresh graduates with portfolio welcomeInterested candidates please send your resume toInterested candidates please send your resume to info@raysketch cominfo@raysketch comInterested candidates, please send your resume to Interested candidates, please send your resume to [email protected]@raysketch.com

‐‐‐‐‐Original Message‐‐‐‐‐From: [email protected] [mailto:[email protected]] Sent: Wednesday, July 29, 2009 12:50 PMy, y ,To: miaka leeCc: Abdul HamidSubject: Re: FW: Attn: Freelance workHi Miaka,Hi Miaka,Greetings from Milk Media! =)As I understand from Hamid, you would be interested to do some freelance work.If you could please email me your works and what you're interested to doIf you could, please email me your works and what you re interested to do.As per our discussion, please do not hesitate to contact me to clarify anydoubts if need be. I sincerely look forward to your favourable reply and apleasant future working relationship with you.

dWarmest Regards,Elger Kua===========================================Milk Media167 Jalan Bukit Merah Tower 4 #04‐13 Singapore 150167Contact: 9451 9040 (HP) / 6272 1365 (O) / 6278 3820 (Fax)E‐mail : [email protected]===========================================

presentation on aec interactive media

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media industry

interactive media application

media development authority

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li t i li t specialist

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creative id t d th d

ddthe straits times