presentation on bike share feasibility study
DESCRIPTION
This presentation outlines the proposed bike share program in Atlanta based on the Atlanta Bicycle Coalition's feasibility study.TRANSCRIPT
Atlanta-DecaturBike Share FeasibilityStudy
December 12, 2012
Overview of Discussion
Work to DateA little back story on the bike share initiative
Bike Share BasicsWhat it is and how it worksWhat it is and how it works
Technical FindingsReview of community and financial analysis
Next StepsWhere to go from here
Who has been involved?
• This study has been led by Atlanta Bicycle Coalition.
• Financial support has been provided by the Atlanta Falcons Youth Foundation and the City of Decatur.
• Technical analysis and document development was managed by Robert and Companywith support from
• Technical analysis and document development was managed by Robert and Companywith support from MetroBikeMetroBikeMetroBikeMetroBike.
• The City of Atlanta, City of Decatur and the Atlanta Regional Commission formed the technical review committee.
Bike Share Basics
What is bike share?
1: short-term bicycle rental available at a network of unattended locations;
2: bicycle transit
What is bike share?workworkworkwork
visitvisitvisitvisitshopshopshopshop livelivelivelive
connectconnectconnectconnect
socializesocializesocializesocialize
lifelifelifelife
relax and playrelax and playrelax and playrelax and play
Beyond a service, bike share is…
…innovative technology. …a positive city image
…affordable
…a source of green jobs.
…a connector.
…affordable
System Components
Bikes + Stations
Network of Stations
Back-End System
Customers
Bikes
Features
– Up-right, universal fit
– Basket
– Fenders for all-weather riding
– Lights for night riding
– Integrated technology for tracking and docking
– Integrated lock to secure bike while in use but away from a docking station
Stations
Features
– Kiosk for accessing system and payment
– Signage
– Docks or racks to hold bike while not in use
Station Placement
3 Main Placement Strategies
On-Street Station Sidewalk Station Public Space Station
System Network
Geographic Distribution of Stations Back-End Technology
Bike Share Around the US
Peer System ComparisonDecoBikeMiami Beach Capital BikeShare NiceRideMinnesota viaCycle@ Georgia Tech Atlanta and Decatur
Miami Beach, FLSurfside, FL
Washington, DCArlington, VAAlexandria, VA
Minneapolis, MNSt. Paul, MNFalcon Heights, MN
Georgia Institute of Technology, Atlanta, GA
Atlanta, GADecatur, GA
municipal/institutional boundary service area (1/4 mile buffer around all stations)
11,134 people/sq ml 8,574 people/sq ml 5,805 people/sq ml 45,430 people/sq ml 4,654 people/sq ml
7 sq ml service area 41 sq ml 39 sq ml 2 sq ml 14 sq ml
113 stations 174 stations 145 stations 8 stations 57 stations
17 stations per sq ml 4 stations per sq ml 4 stations per sq ml 4 stations per sq ml 4 stations per sq ml
800 bikes 1,279 bikes 1,328 bikes 40 bikes 570 bikes
2011 launch year 2010 launch year 2010 launch year 2011 launch year
For-profit owned and operated
Government owned, private operator
Non-profit owned and operated For-profit owned and operated
Peer System Comparison
Government OwnerGovernment OwnerGovernment OwnerGovernment OwnerPrivate OperatorPrivate OperatorPrivate OperatorPrivate OperatorPublicPublicPublicPublic and Private Fundingand Private Fundingand Private Fundingand Private Funding
NonNonNonNon----Profit OwnerProfit OwnerProfit OwnerProfit OwnerNonNonNonNon----ProfitProfitProfitProfit OperatorOperatorOperatorOperatorPublic and Private FundingPublic and Private FundingPublic and Private FundingPublic and Private Funding
ForForForFor----Profit OwnerProfit OwnerProfit OwnerProfit OwnerPrivatePrivatePrivatePrivate OperatorOperatorOperatorOperatorPrivate FundingPrivate FundingPrivate FundingPrivate Funding
Advantages
Jurisdiction has greater control over the program
Private operators have the experience to operate a service
Advantages
Minimizes financial risk to public agency
Ability to use government funding sources
As profit motive may be secondary to providing a public service, may have
Advantages
Private owner is fully responsible for funding the service
Government may benefit from a percentage of the revenue the service generates
Shifts some risk from public to private sector
providing a public service, may have economical operations costs compared with other models that demand profit
Experienced operator provides service
Disadvantages
Some risk to public agency for equipment theft and damage as well as crashes
Agency may encounter difficulties in funding the service
Disadvantages
Requires the creation of a non-profit entity with long-term commitment
Non-profit may not have expertise to operate system
Disadvantages
Municipality doesn't have as much control over the service as with other models
Level of service may be lower that what the municipality may prefer
Fee Schedule ComparisonSystemSystemSystemSystem AnnualAnnualAnnualAnnual MonthMonthMonthMonth 3333----DayDayDayDay 24242424----hourhourhourhour
viaCycle@ Georgia Techn/a $5.95 n/a n/a Prime
n/a $0 n/a n/a Standard
NiceRideMinnesota $60 $30 n/a $5
Capital BikeShare $75 $25 $15 $7
Miami DecoBike $180-$300 $15-25 n/a $24
* Annual membership not available. Based on monthly membership rate multiplied by 12 months
SystemSystemSystemSystem 0000----30 30 30 30 minminminmin
30303030----60 min60 min60 min60 min 60606060----90 min90 min90 min90 min 90909090----120 120 120 120 minminminmin
Each Each Each Each 30min 30min 30min 30min thereafterthereafterthereafterthereafter
Max 24Max 24Max 24Max 24----hr hr hr hr chargechargechargecharge
viaCycle@ Georgia Tech$0 $0 $0 $0 + $1 - $2 $17.95 Prime
$0 $0.45 $0.95 $1.95 + $1 - $2 $19.95 Standard
NiceRideMinnesota $0 $1.50 $4.50 $10.50 $6.00
Capital BikeShare
$0 $1.50 $4.50 $10.50 $6.00 $70.00 Annual Members
$2.00 $6.00 $14.00 $8.00 $94.00 Casual Members
Miami DecoBike $0 $4.00 $8.00 $12.00 $4.00
Transportation Cost Comparison
TravelTravelTravelTravel ParkingParkingParkingParking TotalTotalTotalTotal
CostCostCostCost
Bike Share 1 $1.40 n/a $1.40
Transit Fair 2 $2.50 n/a $2.50
Car Trip 3w/ metered on-street parking 4 $0.89 $2.00 $2.89
Car Trip 3w/ off-street parking 5 $0.89 $5.00 $5.89
Taxi 6 $6.60 n/a $6.00
Overall AssumptionsOverall AssumptionsOverall AssumptionsOverall Assumptions
Distance: Where distance is a factor in calculating costs, the distance of 1.5 miles is used. This distance roughly equals a 10 minute bike ride at 9 miles per hour.
Parking Time: Parking assumes a 1 hour time frame.
Notes1. NiceRide. www.niceridemn.org/subscriptions/. Accessed June 14, 2012. Based on annual membership of $60. Cost per day
based on annual membership divided by average annual trips by members of 43 trips per year. Assumes all trips are less than 30 minutes, which do not incur additional charges.
2. MARTA. Fares and Passes. www.itsmarta.com/fares-passes.aspx. Accessed June 14, 2012. Cost for single trip.3. AAA. Your Driving Costs: 2012 Edition. Based on $0.596 per mile average. Percent costs include fuel, maintenance, tires,
insurance, license, registration and taxes, depreciation, and financing.4. Park Atlanta. Parking Meters. www.parkatlanta.org/meters.html#6. Accessed June 14, 2012.5. Central Parking. find.parking.com/search/?query=atlanta%2C%20ga. Based on survey of rates for private parking lots and
garages in downtown Atlanta.6. Taxiwiz. Taxi rates for Atlanta. www.atlanta.taxiwiz.com/fare.php?lang=en. Accessed June 14, 2012. Based on $2.50 base
fare, $2.00 per mile, and 20% gratuity.
Technical Findings
Analysis Context: Transit Access
within a 5 minute bike ride of transit stations.
38%38%38%38%Residents 18-64 live
47%47%47%47%Employees work
within a 10 minute bike ride of transit stations.
68%68%68%68%Residents 18-64 live
66%66%66%66%Employees work
Analysis Context: Bicycle Facilities
Distribution of Bike Facilities by Type in Atlanta
32% (32 miles)
40% (38 miles)
Distribution of Bike Facilities by Type in Decatur
28% (28 miles)
20% (1.4 miles)
34% (2.4 miles)
46% (3.3 miles)
Analysis Overview
– Suitability Analysis
– Forecast Demand and Usage
– Operational Estimates
++++
Suitability Analysis: Process
Community Indicators
– Trip Origins
– Trip Destinations
– Transportation Network Factors
Raster Overlay Analysis
– Variables Reclassified into 1-10 ++++
====
– Variables Reclassified into 1-10 Scale
– Variables Weighted by Importance
Suitability Analysis: Results
Notes– Results create basis for service area
recommendations
– Service areas used to calculate population and employment estimates
– Results used to calculate demand estimates
Suitability Analysis: Service Areas
Suitability Analysis: Service Areas
1 in 4 1 in 4 1 in 4 1 in 4
14.114.114.114.1Area in square miles of Phase 1 service areas
1 in 4 1 in 4 1 in 4 1 in 4 Residents 18-64 in Atlanta and Decatur live within the Phase 1 service areas
1 in 2 1 in 2 1 in 2 1 in 2 Employees in Atlanta and Decatur work within the Phase 1 service areas
Suitability Analysis: BeltLine and Service Areas
Demand Analysis: Process
Community Factors
– Membership and Casual Users
– Bikes and Bike Stations
– Trip Generations
Assumptions
– Based on 2011 performance metrics for Nice Ride system
– Trip generation• Annual members = 43 trips per year
• Casual users = 2.5 trips per day• Casual users = 2.5 trips per day
– Bike and stations• 4 stations per square mile
• 10 bikes per station
– Membership rates cover• Residential population estimate
• Employee population estimate
• Student population estimate
Demand Analysis: Results
570570570570Estimated bikes for phase
1 service area
3,4223,4223,4223,422Annual members from phase 1 service areas
147,147147,147147,147147,147Estimated yearly trips by annual
members
Bike and station estimates Annual members and casual user estimates
57575757Estimated stations for phase 1 service area
30,00030,00030,00030,000Casual users from phase 1
service areas
75,00075,00075,00075,000Estimated yearly trips by casual users
Used to generate capital cost estimates.
Used to generate farebox revenue estimates.
Financial Analysis: OverviewTwo types of bike share models were analyzed.
Fixed Station System Flexible Station System
Financial Analysis: ResultsFixedFixedFixedFixed StationStationStationStation Flexible StationFlexible StationFlexible StationFlexible Station
Expenses
Capital Costs (6 years)
$3.7m $1.7mOperational Costs (6 years)
$9.2m $4.3 mTotal Expenses
$12.9m $6.0m$12.9m $6.0m
Revenue
Operating Revenue From User Fees (6 years)
$2.6m $2.6mRevenue Gap to Become Profit Neutral
$10.3m $3.4m
Note: -All estimates are in millions of dollars.
- Operations and maintenance costs include management staff, marketing budget, administration budget, backend technology, and maintenance service, among other items. The complete list can be found in the report.
Financial Analysis: Funding Sources
DecoBikeDecoBikeDecoBikeDecoBike Miami BeachMiami BeachMiami BeachMiami Beach Capital Capital Capital Capital BikeShareBikeShareBikeShareBikeShare NiceRideNiceRideNiceRideNiceRide MinnesotaMinnesotaMinnesotaMinnesota Boston Boston Boston Boston HubwayHubwayHubwayHubway
Federal CMAQ FHWA funds through local program
CMAQ FTA
State Public Health Grant
Local Vehicle decal feecommissions from transit fare media sales
Private Private investmentAdvertising space
Business sponsorship Blue Cross-Blue ShieldOther private/nonprofitinvestorsStation sponsorships
Direct system sponsor Other smaller sponsors
User Fees Membership and usage fees
Membership and usage fees
Membership and usage fees
Membership and usage fees
Technology ComparisonMajor Differences
– Access to system
– Signage
– Locking Mechanism
Fixed Station System Flexible Station System
Next Steps
Next Steps: Process
PlanningPlanningPlanningPlanning ImplementationImplementationImplementationImplementationPerformance Performance Performance Performance Tracking and Tracking and Tracking and Tracking and AssessmentAssessmentAssessmentAssessment
– Host community – Select service hours and – Track system performance – Host community conversation about bike share
– Develop community goals for bike share
– Select business model
– Identify and secure funding
– Procure vendor and operator
– Consider issues of equity and access
– Consider infrastructure improvements
– Select service hours and seasonal availability
– Program marketing and sustainability
– Address safety and livability considerations
– Develop bicycle redistribution strategy
– Develop bicycle redistribution strategy
– Develop theft and vandalism protocols
– Start riding!
– Track system performance by analyzing data
– Integrate system with transit network
– Improve bicycle visibility with marketing and education campaigns
– Promote healthy living
– Continue to calibrate system to improve accessibility based on performance, user preferences and community goals
• What are the community goals for bike sharing?
• What type of business model is appropriate for Atlanta and Decatur?
• Who should own the system?
Next Steps: Goals and Questions
• How should it be funded?
• What rules and regulations need to be in place?
Thanks for listening! Questions?
Contact Information
Rebecca Serna
Executive DirectorBrad Davis, AICP, CNU-AProject Manager, Senior [email protected]
Executive Director