presentation on card business
TRANSCRIPT
Revamp of MTB Card Business & Way Forward…Revamp of MTB Card Business & Way Forward…
Prepared By :: Kazi JI
Mutual Trust Bank
Revamp of Card Business
We will explore with…We will explore with…
To focus business potentials To cater market demand To control & increase market share through quality & quantity search To develop efficient sales channel Larger targeted group
• Business from corporate individuals• Business from retail customer
Product sustainability Setting the brand value To create Loyal Customer Base To make competition irrelevant Profit & Wealth Maximization Value Innovation Value Creation
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Target Target 40% 40% Outstanding in Outstanding in Q4 2017Q4 2017
Mutual Trust Bank
Revamp of Card Business
For Corporate
Unsecured
ICT
Banks & FI
Universities
Real Estates
Pharmaceutical Industry
Manufacturing Firms
Telecommunication
RMG
LLC and MNCs
Others
For Retail
Business/Secured
Upper Class
Upper Middle Class
Middle Class
Lower Middle Class
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business
Month wise Sales Projection of 2014 Month wise Sales Projection of 2014
Mutual Trust Bank
Revamp of Card Business
Target 50K sub base in 2.5 years
Mutual Trust Bank
Revamp of Card Business
Head of Cards Business
Sales KAMsProduct & MISCustomer Service PoS Acquiring
6 KAMs @ 20 DSEs CSA MSE
Mutual Trust Bank
Revamp of Card Business
Mutual Trust Bank
Revamp of Card Business Motivation & Reward
Proposed commission structure for regular sales staff.
For Regular (3 months Above)
Under Performer (U) Average (A) Proficient (P) Superior (S) Excellent (E)
Slabs <10 10-14 15-19 20-29 30+
Commission No Commission Point * TK 225 Point * TK 275 Point * TK 325 Point * TK 375
Condition At least 6 Gold Card otherwise Point * 200
At least 9 Gold Card otherwise Point * 250
At least 12 Gold Card otherwise Point * 300
At least 18 Gold Card otherwise Point * 350
Proposed commission structure for Fresher's
For Fresher's (Up to 3 months)
Under Performer (U) Average (A) Proficient (P) Superior (S) Excellent (E)
Slabs <6 6-9 10-14 15-19 20+
Commission No Commission Point * TK 200 Point * TK 225 Point * TK 250 Point * TK 275
Condition At least 3 Gold Card otherwise Point * 175
At least 5 Gold Card otherwise Point * 200
At least 8 Gold Card otherwise Point * 225
At least 10 Gold Card otherwise Point * 250
Mutual Trust Bank
Revamp of Card Business
SS WW
OO TT
Result Driven Hunters Dedicated KAM Prompt Customer Service File processing with TAT
CRM Policy Product Features Bill Payment Options Inactive Presence
VAS Corporate Alliance Strategic Channel Sales Reward & Loyalty Partner
Fees & Features of Market Leaders Political InstabilityOperational & Marketing BudgetResource Turnover
We are in the sea of opportunities, we just need to identify the icebergs to clinch our mission
Mutual Trust Bank
Revamp of Card Business