presentation on competitive advantages
TRANSCRIPT
Presentation on
Competitive Advantages
Walton High tech company Ltd
Company Background
1977
Competitors Analysis
CompetitorRefrigerator
LG SONY SINGER
SAMSUNG
Panasonic
TelevisionLG SAMSU
NGSHAR
PPANASONI
CWHIRLPOO
LS
Air-ConditionLG GENERAL GREE SAMSUNG
Competitors Analysis
Competitors
Market Analysis
Price sensitive people. Electricity availability is related with
demand. Large market by providing
competitive prices. Walton’s primary goal is to capture
the local market.
Market Segmentation
Psychographic Segmentation
Demographic SegmentationGeographic Segmentation
Competitive Advantages
Low production cost. Heavy man power. Less import related costs. Understand the consumers culture of the country. Available resources. Physiological factors.
Market Mix
Marketing Mix
Products
Price Place
Promotion
Products of Walton
Price Comparison
Walton
•42” LCD TV- 75,200
LG•42” LCD TV- 95,000
SONY
•42” LCD TV- 88,000
Transnet
•11.5 CFT-36000
WALTON
•11.5 CFT-29700
LG •11.5 CF-40000
Market Comparison
Price Quality Variety
Distribution
Scoop For Growth
Walton **** ** * *** ****LG *** **** **** **** **
Sony * *** *** * *Singer *** ** ** ** **
Samsung ** *** ** * *
Floor is open for questions… … … …