ON BRANDED COMPANY SPECIFIC PRESENTATION

S.M Yeasir ArafatMd. Salman AminMohammad Akramul HoqueM Asadul Islam Md. Abu Hossain

ID.2010000400087ID.2010000400088ID.2010000400090

ID.2010000400093ID.2010000400094

PRESENTATION ON GAP INC.

PRESENTED BY:

Presenter:

S.M. Yeasir ArafatID: 2010000400087

GAP The Gap, Inc. is an

American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher.

The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piper lime and Athleta.

As of September 2008, Gap, Inc. has approximately 135,000 employees and operates 3,076 stores worldwide, of which 2,551 are in the United States.

Gap, Inc. remains the largest specialty apparel retailer in the U.S., though it has recently been surpassed by the Spanish-based Inditex Group as the world's largest apparel retailer.

MISSION

To be consistent in sales with reliable inventory and strong brand identity;New brands to expand into new demographics.To increase online presence;Establishing stronger relationships between supplier & customer & customer tracking system;Construction of new stores & establishment of new brands;To contribute in Corporate Social Responsibility.

OBJECTIVES

To map the land cover of the United

States

Map predicted

distributions of

vertebra

te species for the U.S.

Map the

location, ownersh

ip and stewardship of

protecte

d area

s

Document the

representation of

vertebrate

species and land cover types

in areas

managed for

the long-term maintenance of

biodiversity.

Provide this information to the public and

those entiti

es charg

ed with land use

research,

policy, planni

ng, and

manageme

nt

Build institutional cooperation in the application

of this information

to state and

regional

manageme

nt activit

ies.

HISTORY

On August 21, 1969, Donald and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco.

The Fishers had raised $63,000 to open the store, and in one year, Gap's sales had reached $2 million. In 1970, Gap opened its second store, in San Jose, California.

By 1973, it had more than 25 stores, including areas outside California.

In 1974, Gap began to sell private-label merchandise.

MILESTONES 1969- Founders Don and Doris Fisher

open the first Gap store in San Francisco, California.

1983 - Banana Republic is acquired. 1987- Gap expands internationally,

opens first store outside of United States in London, England.

1994 - The first Old Navy store opens in Colma, California.

1996 - Gap Inc. launches its first international Outlet stores in the United Kingdom.

1997- Gap launches its online store at gap.com.

2006- The first Gap franchise store opens in Singapore, followed by Gap franchise stores in Malaysia. Piperlime launches.

2008- Gap Inc. acquires Athleta. 2009 -Gap Inc. celebrates its 40th

anniversary.

The 1969–1986 logo

Gap_logo_in_October_2010. The new logo lasted for a week

THE GAP TRADEMARK

The ongoing logo from 1986-now.

Presenter:

M ASADUL ISLAMID: 2010000400093

MANAGERIAL ANALYSIS

MARKETING STRATEGY

COMPANY-OPERATED STORES

PLACES OF OPERATIONFRANCHISE: The Gap, Inc. also has franchise agreements with

unaffiliated franchisees to operate Gap or Banana Republic stores in Philippines, Singapore, Malaysia, United Arab Emirates, Korea, Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Cambodia, Indonesia and Australia.

OUTLET: Gap Inc. launched its first international Outlet

stores in the United Kingdom in 1996 and has continued to grow its international store base. The company plans to continue growing its global outlet store fleet during 2012. ONLINE:

In 2009, Gap Inc. shipped to one country, the United States. Currently, Gap Inc. products are available to more than 90 countries through its dedicated websites and third-party shipping providers.

(Sources: Gap Inc.’s Global Runway 2012)

PLACES OF BUSINESS:

Presenter:

MD. ABU HOSSAINID: 2010000400094

GAP-SUPPLIERS & PRODUCTS

As seen Asian market is major outsourcing unit of GAP worldwide, the following are the major supplier and merchandize that GAP deals with in Asia.

Best Industries Poppy's international Shahi Exports SNQS International Primax Gokaldas Images & Exports Eastman Exports KPR International.The most of above mentioned suppliers are from India and are the

one of the largest suppliers for GAP. ll the information has been accessed from the website and other sources directly from these companies. (AEPC, 2008). Now we will mention the major products that GAP sell under its brand names.

GAP’S RETAIL SHOP

GAP’S RETAIL SHOP

CHILDREN'S WEAR

Sleep Suit, Body Suit, Caps & Boots, Bibs, Night Suit, Pajamas, Jump Suits, Infant Gowns and Kids

Fashion Wear.

MEN'S WEAR

T-Shirts, Polo Shirts, Boxer Shorts, Fashion Wear, Bermudas, Pull Over's, Rompers, Sweatshirt, Cardigan, Polo Crew Neck T-Shirts, Trousers, Beachwear, Briefs, Woven Shirts, Yarn Dyed & Velour Items, Jacquards, Vests & Briefs, Wind Cheaters, Night Wear Dresses & Boxer Shorts.

WOMEN'S WEAR

T-Shirts, Hi-Fashion Wear, Pyjamas, Ladies Cardigan, Panties, Trousers, Dresses, Vests & Briefs, Jogging Suits, Lycra Leggings, Tang Tops, Spegatte, Track Suit, Sports Wear, Woven Dresses and Skirts

WORLDWIDE PRODUCTION OF GAP

Presenter:

MD. SALMAN AMINID: 2010000400088

GAP’S INTERNATIONALIZATION

Exposure: 

Gap Inc. employees number more than 134,000 people around the world & Every week, 100,000 employees in GAP retail stores interact with millions of customers.

GAP sells casual apparel accessories and personal care products for men, women and children Namesake, Piper Lime, banana republic and Old navy are used by GAP to sell the above products worldwide.Although USA, UK, France, Canada and Japan are major market for GAP, it also operates in Singapore, Malaysia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Indonesia, and Korea in a franchisee agreement.There are approximately 780 vendors from 56 countries around the globe. Due to which GAP has become the of the largest specialty retailers. In 2004 GAP grossed huge fiscal revenue of 16.3 billion from its global sales. With so many small merchandize around the world GAP has designed a strategy so that it reduces importance for each merchandiser.China is major supplier for GAP which is followed by India and other Asian countries.

FUTURE PLANIn April 19, 2011 – As part of GAP Inc.’s global growth strategy, the company announced that it will combine its International operations into one division, run out of London.International division is focusing on capitalizing Gap Inc.’s significant global business opportunities by bringing together its company-operated and franchise stores across Europe, the Middle East, North Africa, Asia Pacific and South America.Currently, this amounts to about 530 stores across 30 countries, including eight of the world’s top 10 apparel retail markets.

In October  2011 with US sales eroding GAP

Gap Inc. has stated that it expects to increase its share of revenue that comes from International and online sales to at least 30 percent by 2013.

GAP INC.’S PROJECTED GROWTH

EXPANSIONIn October 2011, with US sales eroding Gap Inc. announced plans to close 189 US stores, or approximately 21 percent, by the end of 2013. The company, however, plans to expand its presence in China;September 7, 2012-Gap Inc. Opens First Store in Mexico & Company also plans growth in Colombia and Uruguay;In 2010, Gap Inc. first made its products available to consumers online in Panamá, Colombia, Uruguay, Chile, and Peru along with several other Latin American countries through its international shipping provider.  Old Navy’s expansion internationally, including in Japan by the end of 2012;Gaining a larger share of the global apparel retail market;International and online revenue mix by 2013;Number of new stores worldwide, including stores in China and Italy, and franchised stores.The latest brand name introduced by the Gap is Forth & Towne. The apparel and stocks used for selling is obtained from a third party and other small supplier of merchandize.

Some important factors that could cause the company’s actual results to differ materially from those in the forward-looking statements;

i. The risk that changes in general economic conditions or consumer spending patterns will have a negative impact on the company’s strategies;

ii. The highly competitive nature of the company’s business internationally;

Presenter:

MOHAMMAD AKRAMUL HOQUEID: 2010000400090

SUPPLY CHAIN MANAGEMENT OF GAP INC.

.

A supply chain is not merely a mechanical process designed to create and ship products. It is a complex network of workers doing different jobs in many parts of the world.

Decisions made at Gap Inc. headquarters can affect people in other parts of supply chain.

In the case of a T-shirt, for example, the supply chain includes everything from people working at farms where cotton is grown to the cut-and-sew factories and where the garments are put together.

Gap Inc. seeks to ensure that the people working at various points along the supply chain are treated with fairness, dignity and respect – an aspiration that is born out of the belief that each life is of equal value.

Supply Chain is a global organization responsible for bringing products from the ideas of designers into the  stockrooms or retail stores.The Gap has separated sourcing and logistics functions, with the sourcing team working more closely with the brands and the logistics team with inventory planning and distribution.

High use of technology in thesupply chain leading to highsupply visibility and responsiveness to demand andchanging trends.

Rapid adaptation of designs from existing trends and popular designs into clothing.

Ship frequently in small quantities and deliver to storeswith minimal storage.

OVERVIEW OF FAST FASHION PROCESS OF GAP INC. :

PROCESS FLOW CHART

(GAP INC.)

Generalized Flow Chart of SCM of GAP INC.

SCM Showing Downward Flow of Production

CORPORATE SOCIAL RESPONSIBILITY

The main tenant of Gaps Social Responsibility program is the idea that investing in the community, stakeholders, employees, and shareholders leads to collective benefit for everyone.Their corporate social responsibility program is developed into  three elements.  First, the supply chain; which includes, factories, vendors, suppliers and the distribution channels to market.  The second element includes environmental impact, and thirdly is community and charitable giving.

Social Responsibility ReportPollutionWorking standardsFactory-monitoring programEnergy consumptionNatural materials- Environmental consultancy (CH2MHill)Hill

LABOR AND CORPORATE GOVERNANCE

The supply chain element of Gap’s CSR program is based on their realization of the varying degrees of influence that they have within the product life cycle.  For example, the most influence the Gap has within their supply chain is within their retail stores, then graduating with less influence up the product life cycle to toward the raw material suppliers and farms. The Gap has taken a key step with using independent factory auditing as well as their own internal factory monitors. They have partnered with the International Labor Organization, and The Ethical Trading Initiative.ENVIROMENT

For Gap Inc., environmental responsibility means far more than being “green” or selling green products. Gap’s focus on the environment includes energy  conservation, sustainable design, and reduction of waste. At the company’s San Francisco headquarters, employees sort their meal waste by use of composting and recycling bins in the cafeteria. Again  Gap Inc .  is collaborating  with outside business organizations such as CERES and the National Defense Council, as well seeking  industry recognition and the accreditation for Leadership in Energy Environmental Design or LEED.COMMUNITY INVESTMENT

The company encourages and facilitates community volunteerism in numerous ways. Grants of  $150 dollars are given to not profits for every 15 hours of employees volunteer.  Each year they sponsor 50 employees to work on building homes across the world for Habitat for Humanity. Gap Inc. is a key supporter of CARE’s Factory Health Education Project in Cambodia.

Some Social Responsibilities

Recycle Your Blues “ denim drive launched in April 2010. in collaboration with Cotton Inc., and their “From Blue to Green” campaign.

Gap Inc. is a key supporter of CARE’s Factory Health Education Project in Cambodia, which improves access to clinical services for garment factory workers and promotes education, awareness and prevention of HIV/AIDS.

‘’ I created Gap with simple idea: to make it easier to find a pair of jeans: We remain committed to that basic principle.’’ Don Fisher

THANK YOU