Global Communication and Information Framework

Blurred boundariesFocused on behavior change, learning, facilitationInformation & data managementKnowledge Sharing internally and externally Communication for Development Process facilitationPolicy advocacyProgram communication/Messaging

Difference between conventional research comms & Comms for R4DArea Conventional Research Comms Comms for R4d

Objectives Contribute to bodies of knowledge Inform and provide information

Change perceptions and behavior, contribute to development processes

Targets Researchers, scientists, academics

Multiple actors (farmers, planner, policy makers, private sector, NGOs, etc)

Methodology One way, mechanisticPassive

Two way, iterative process – multiple actors involved, participatoryEngaged and active

Strategies Publish in journals Attend scientific meetings Message focused Hand over information to media/Public Information

Strategic communication linked to changes in KAS of targetsSeen as part of the social sciencesUse multiple channels, products Focused on use rather than production

When At end of research process Continuous process where communication is seen as a process for deriving shared meaning

Key Findings from Information and Communication AssessmentsImprove internal communication processes at basin and global levelInfo/Data management many systems but not linked or coherent Inconsistent branding and messagingDevelopment of materials were not strategicUse of communication processes for policy advocacy and supporting multi-stakeholder platformsDiversity and contextualization

Main target groups at global levelTarget Information/comm preferences Strategies

CPWF Partners and Researchers

Access to information, cross sharing between basins Support to basin and project communication

Use of internet-based systems for EASY sharing, access TWG& Forum

CGIAR reform process (managers)

Lessons from CPWF on managing R4d Program

Policy breifs, presensentat, inclusion in events

Development investors

New approaches, tools and technologies to go in programs

Presentations, sourcebook, outcomes stories, website

Global/regional decision makers

For specific targetted events on issues we have something to say

Media, launches, advocacy at meetings

Development agencies, Government planners brokers, intermediaries

New approaches, tools and technologies to go in programsSupport in researching issues

Sourcebooks, outcomes stories, testing of RIU, etc.

Researcher academics

Access to CPWF related outputs, influencing thinking on research

Publication, respositories, presentations.

Some guidelines for basin level sharing

Each basin to have its own website (or can be part of global) – projects should not have own websiteAll CPWF to use CPWF repository for outputs (http://results.waterandfood.org) & knowledge tree for internal documents Each basin to set up google calendarSocial media (twitter, facebook,etc) based on needs of basins Consistent use of Identity and colors at basin and projects

Working areas

Development of a portal site for all different CPWF elements

Sharing information at project and basin level (field trip reports, notes from meetings,

Wiki or google sites

http://nilebdc.wikispaces.com/https://sites.google.com/site/cpwfvoltabasin/ http://mekong-sauce.wikispaces.com/

Regular communication across and between basins

YammerE-letterSpecific discussion groups

https://www.yammer.com/cpwfcommunicationandinformation/https://www.yammer.com/nilebasindevelopmentchallenges/ (Mekong/VFDC e-letters)

Information sharing DocumentsPresentationsPhotos

Http://results.waterandfood.orghttp://slideshare.net/cpwf http://www.flickr/cpwf

Social media Twitter, facebook

The resource set

Influencing development agenda: “River basins on the edge”

How can we get our messages out widely and link global and basin messages using different types of media?Opportunity to develop global documentary series for BBC and other outlets in time for rio +20 Stories from 6 river basins + others Science factual and neutral, showing all

sides, & solutions Character and story driven – through

eyes of locals (not talking heads) Be contextualized and localized

Redesign of our Publication series Revised our publication series for phase 2, includes:R4D working papersImpact assessment seriesSpace for TWGs Working PapersOutcomes storiesPolicy.briefing notes.

Identity/BrandingEmphasis on: Human face of science A connecter Problem solving, basin led research

Basin identity - colors/icon

Roles and Responsibilities