presentation on godrej & boyce mfg co ltd by furqan
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My summer training experianceTRANSCRIPT
Need Analysis & Promotion of Security Equipment
Godrej & Boyce Mfg. Co. Ltd.
JAIPUR
SYED FURQANUL HAQUE PGDM (MARKETING) 2007-2009 IPM GHAZIABAD
ACKNOWLEDGEMENT This is serve gratitude to all those people without whom
this PROJECT would have never seen the light of day. An endeavour is difficult to even initiate without the help of many souls who are always there by the grace of God. Researcher project is a result of help provided by many people.
First of all I acknowledge our sincere gratitude and indebtedness to Mr Amit Tuli (Manager of Corporate Relation) & Dr.Anita T Mathew (Faculty of HR) IPM GZB for giving us invaluable opportunity to make this project report. I also thankful to Mr.Arvind Dwivedi (Sr.sales executive, security equipment division) & my colleague Arjun Das swami and Prashant Sharma for providing me a necessary information.
Finally I would like to thanks to Mrs.Veena Nandi Tiwari for providing necessary help, whenever I required.
ABOUT THE COMPANY
Founder of Godrej was Ardeshir Godrej.Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897.Head Office –Pirojshanagar, Vikhroli Mumbai India.Incorporated on 3rd March 1932.Godrej entered in FMCG sector in 1971. Godrej entered in Real State sector in 1990.Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd).Godrej has completed its 111 years.Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is 28,896 Million (Updated 2007).
Mission Vision & Values
Division of GODREJ & Boyce Mfg.Co.Ltd
GODREJ & Boyce
Mfg.Co.Ltd
Home Appliance
Furniture’s Goods
Security Equipment
Division
Material Handling
Equipment
Physical Security Product
Electronic Security System
Doors
PRODUCT PROFILE
Security Equipment
Division
Physical Security Product
Electronic Security System
Doors
SECURITY EQUIPMENTSPhysical Security Equipment:-
Defender Plus Safes Record Room Door
Popular Safes
Contd….Electronics Security Equipment:-
CCTV E Laptop Safe Video Door Phone
Contd….Doors:-
Flush Doors:- Moulded Panel (2 P,4 P,6 P)
Royal Teak Doors (2 P,3 P,4 P Arch Top,6 P Square Top)
Competitor of Godrej in Security Equipment
Physical Security:-– Gunnebo India pvt– Methodex– Syntax– Nexus– S.S. Communication
Electronic Security:-– Panasonic– Zicom– Banking automation– Honey well– Sinic
Doors– Kalsi Automatic Door Sys tem (P) Ltd– Tasido Wooden Door Co Ltd– Furntech Interiors Private Ltd– Jindal Overseas
ANALYSIS AND INTERPRETATION
1. Universe :- Jaipur
2. Sampling unit :- The Hospitals, Religious and Residential places
3. Sample size :-Sample size was 100
4. Type of Sampling :- Convenience sampling
5. Research Design :- I choose descriptive and
diagnostic research study method.
6. Research Instrument :- Questionnaire 7. Data Collection :-Primary Data & Secondary
Data
Graphical AnalysisANALYSIS ON SECURE YOUR SELF
60%17%
12%
8% 3%
Manpow er,SecurityEquipment
Security Equipment
Others
Manpow er
None of Above
FACING OF THREAT
46%
23%
22%
4% 2% 3% No
Fake Currency,Fire
Fake currency
Burglary,Fire
Burglary,Fake Currency
Fire
You should also have protection arrangement against the following threat
96
16 14
89
4
84 86
11
0
20
40
60
80
100
120
YES
NO
Contd….USING OF SECURITY MEASURE AGAINST
BURGLARY/THEFT
53%
47%
YES
NO
USING SECURITY MEASURE AGAINST FIRE
80%
20%
YES
NO
USING OF SECURITY MEASURE AGAINST TERRORISM
43%
57%
YES
NO
SECURITY MEASURE AGAINST FAKE CURRENCY
37%
63%
YES
NO
FINDINGSFINDINGS
Large number of government & pvt organization using Security Equipment & satisfied.
Customer think that brand name of the company can influence
their purchase decision. Hospitals & religious places owner are very much aware about their inbound & outbound security solution.
After the serial Bomb blast in Jaipur on 13th May, the customer gave the quick response and they really appreciate it.
Some of the respondents in the survey were found reluctant about giving details to us.
RECOMMENDATIONS
The Company should advertise its Security equipment.
Today Price based competition is skyrocketing so if it is possible that Company should cut down its security equipments price.
During the survey I got the demand of Bullet proof door was high so, company should make these type of door.
Company should promote its security equipment through canopy.
Company should do mall activities once in a week because it is necessary to promote the high involvement security product.
THANK YOU