GOOD MORNINGEVERY ONE

Presented by: S.M. Al-Shahriar ID:BBA 120304790 SEC: A

Welcome to my Presentation on Marketing plan of Nike Shoes

Nike is the most renowned supplier of athletic shoes and apparels. NIKE, begun their business in 1962. The brand can be found everywhere, examples of its major target areas are: USA, Europe, Asia Pacific.

Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is the largest seller of athletic footwear and athletic apparel in the world.

About Nike

NIKE is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products.

We must, therefore, respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through extensive marketing.

Market Summary

Male• Running • Training• Basketball• Walking • Soccer• Action Sports• Football• Golf•

Jordan• Lacrosse• Outdoor• Baseball• Tennis• Track & Field

Female• Running• Training• Basketball• Walking• Soccer• Action Sports• Golf• Outdoor•

Softball• Tennis• Track & Field• Volleyball Youth• Pre School• Infant/Toddler• Kids•

Age: From 13-46 years (80%)

Education: 64% have an undergraduate degree

Income: Median personal income around $50,000

Target Market

As Nike is a customer friendly company we give most emphasis on customer needs and choice. The company seeks to fulfill the following benefits that are important to it’s customers:

Quality product: the customer are interested to spend their money only for quality product that have high working period.

Well-Thought-Out Designs: NIKE have industry experience and personal dedication to produce best designed products.

Customer service: To build a sustainable business the most considerable factor is good customer service. It refers after sales service and loyalty building program.

Market Needs

Strong growth in running, basketball and soccer categories is fueling demand for Nike’s products.

In fiscal 2013, Nike brand wholesale in running, basketball and soccer gross by 18%, 22% and 9%.

We expect the growth in the soccer category to accelerate in the future owing to upcoming sporting events such as the 2014 FIFA World Cup.

Market Growth

Nike one of the top listed shoe company in the current world begun their business in 1962. We focused on high-quality running shoes designed especially for the athletes. We have been able to establish a huge customer market all over the world through our quality products and strong marketing concepts.

Key to Success

Nike marketing mix is comprised of the following approaches to pricing, distribution of product, advertising

and promotion, placement and customer service.

4 P of marketing mix and their branches

*Product

Product verity

Quality

Design

Features

Brand name

Packaging

Sizes

Services

Warranties

Returns

*Price

List price

Discounts

Allowances

Payment period

Credit terms

*Promotion

Sales promotion

Advertising

Sales force

Public relations

Direct marketing

*Place

Channels

Coverage

Assortments

Locations

Inventory

Transport

Marketing Mix

Product: Nike offers a wide range of athletic footwear designed for sports and also for every day

usage. The products meet all requirement of all type of customers (old, young, man, women). The production facilities are very close to the raw material to have low labor prices.

Price: The company has designed its pricing structure in a way to be competitive with other

shoe sellers like Converse and Adidas. The prices of the products are variable depending on the season , type and size (for

example a good pair of shoes would cost from 70 to 150 dollars. Nike offers good quality products at low prices; in fact this was one of its first goals.

Placement: Nike has its individual stores and it is also sold in malls and department stores. We have more than 50,000 retailers in USA and other 200 countries; in fact Nike’s

mission is to make its product available all over the world. In every country we have production units and customers services.

Promotion: We have used mass media (such as TV, Internet, newspapers and magazines) to

promote our brand. Many well-known athletes have worked for the advertisement (for example Ronaldo). The business promotes sport events and takes part in some projects (for example they

helped WWF to reduce pollution). The brand logo and image play an important role in its advertisement: in fact we makes

the company recognizable all over the globe.

Break-even AnalysisMonthly Units Break-even 750Monthly Sales Break-even $75000 AssumptionsAverage per-unit sales price $100Average per-unit Variable cost $80Estimated Monthly Fixed cost $15000

Break-even Analysis (per retailer)

The purpose of Nike marketing plan is to serve as a guide for the organization. The following areas will be monitored to performance:#Revenue: monthly and annual#Expenses: monthly and annual #Customer satisfaction#New product development

Controls

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