PRESENTATION ON MARUTI SUZUKI

GROUP NO – 2

Ruqshar Neha

Abdul Rashid Khan

Suraj Kumar Meher

Shabahat Khanam

Amrita Banswar

Satyaprakash Panda

INTRODUCTION & COMPANY PROFILE:-

Maruti was established in 1981.

It commenced production in 1983 with MARUTI 800.

Maruti was merged with SUZUKI in 2007.

The headquater are located in New Delhi.

The founder of MARUTI SUZUKI was MR. M.C.BHARGAVA

Equity Structure:-56.2%{SUZUKI} 43.8% with PUBLIC

PLANTS:-6 plants in Gurgaon & Manesar

NET PRODUCTION/SALES:-1.15 Million unit p.a

NET PROFIT:-Rs.27,831 Million

EMPLOYEES:-14,000+ employees are working

HISTORY

The SUZUKI kei car which at the time was the only modern car

available in India.

COMPETITORS:-Hindustan Ambassador & Preminium Padmini.

As of May 2007, GOVT. OF INDIA sold its complete share to

Indian Financial Institute as no longer any stake in MARUTI

UDYOG.

Maruti received right to import 40,000 fully built up Suzuki in

first 2yrs & after yearly goal was only 33% of ingrediants parts.

4P”S MARKETING

The marketing mix refers to the sets of actions & tactics that a company uses promotes its brand or product in the market.

4P’S OF MARKETING:-

PRODUCT:-What the company is manufacturing?

PRICE:-What is the pricing strategy used by the company?

PLACE:-Where is the company selling?

PROMOTION:-How is the company promoting the product?

SWOT ANALYSIS

Opportunities

MUL has launched its LPG version of Wagon R and it was a good move simultaneously

MUL can start R&D on electric cars for a much better substitute of the fuel.

Threats

MUL recently faced a decline in market share from its 50.09% to 48.09 % in the previous year

Chaina may give a good competition as they are alsoplanning to enter into Indian car segment

QUALITIES OF SWIFT

WHAT DOES BRAND MARUTI MEAN TO YOU?

It is one of the oldest four-wheleer making company in

India.

It provides products as per the demands &

requirements of customers at reasonable price.

Brand controls over 45% of Indian cars market with its

small car.

Fuels efficiency & huge service network.

DO YOU THINK MARUTI CAN SUCCESSFULLY CUSTOMIZE ITS

OFFERINGS TO MATCH CONSUMER DESIRES AND PREFERENCES?

Yes, Maruti can successfully customize its

offerings to match customers desires and

preferences because:

Sales

Services

Insurance

Finance

Accessories

ARE YOU WILLING TO BUY A MUL PRODUCT PRICED AT RS.25,00,000

?WHY AND WHY NOT? DISCUSS.

REFRESH DESIGN

KITNA DETI HAI ? (MILEAGE)

COMPETITIVE PRISE

SAFETY FEATURES

TRUSTED MILL

SHOULD MUL TRY TO BE EVERYTHING TO EVERYBODY BY OFFERING ON

VARIANCE AT ALMOST ALL PRICE POINTS? OR SHOULD IT CONSOLIDAT

AND EXPAND ITS MARKET SHARE IN ECONOMIC SEGMENTS?

YES, mul can offer the variance for everybody to everything

.

Because the company should not focus only in one class of

the society.It should focus on every class of the society like

higher class middle class and lower class.

YES It should expand its market share in economics

because if it will not increase market share then the

company not expand.