presentation on presentation by jiyoung moon
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A PRESENTATION ON
PRESENTATION 2014
by
JiYoung MOON
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JIYOUNGMOON
A Presentation is a Show You Plan, Develop and Deliver Yourself
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JIYOUNGMOON
Are You Confident to Compete with Smartphones of the Audience?
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Why Are Most Presentations So Boring?
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JIYOUNGMOON
MISUNDERSTANDINGS
BORING PRESENTATION!
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You should deliver as much information as possible during your presentation.
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The shorter a presentation is, the better. So you should minimize the number of slides.
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A presentation should be fun.
The more the audience laugh,
the more content they will remember.
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So
What to Do for a Winning
Presentation
(Not Boring
Your Audience)
???
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THE FIVE COMMANDMENTS OF
WINNING PRESENTATION
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JIYOUNGMOON
COMMANDMENT I.
Be Short & Sweet
Guy Kawasaki’s 10-20-30 Rule
10 slides 20 minutes 30 point font
FYR only Be flexible!
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JIYOUNGMOON
Be a Storyteller
COMMANDMENT II.
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JIYOUNGMOON
Simplify & Visualize Your Ideas COMMANDMENT III.
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JIYOUNGMOON
Be in the Moment & Engage COMMANDMENT IV.
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JIYOUNGMOON
COMMANDMENT V.
Close with “Call to Action”
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PRESENTATION PLANNING
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JIYOUNGMOON
How to Craft a Story for Your Presentation?
Create a Plot First!
And for a Perfect Plot …
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JIYOUNGMOON
CONTRAST IS THE KEY
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JIYOUNGMOON
SOLUTION
FUTURE
FULFILLMENT
SPECIAL
WE
PROBLEM
PAST / PRESENT
NEED
ORDINARY
THEY
Examples of Contrast
V S
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Adopt the Plot of Hero Myths and Legends
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RISING HERO
(BRAVE NEW ERA)
INCOMPETENT KING
(DARK PAST) V S
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HERO
(WE)
ENEMY
(THEY) V S
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JIYOUNGMOON
What is Your Weapon of Choice?
Linear Narrative vs Spatial Narrative
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JIYOUNGMOON
Presentation Development Process
1ST REHEARSAL
SET THE STRUCTURE & FLOW OF YOUR STORY
CHOOSE RIGHT SOFTWARE & TOOLS
DEVELOP SPEECH NOTES
DEVELOP CONTENT (SLIDES & VISUAL)
MODIFY THE CONTENT
2ND, 3RD… REHEARSALS (INCLUDING TECHNICAL PART)
FINAL REHEARSAL
SUCCESSFUL PRESENTATION
REPEAT !
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PRESENTATION VISUALS
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THE FIVE PRINCIPLES OF
EFFECTIVE PRESENTATION VISUAL
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JIYOUNGMOON
Slides Should NOT Upstage Your Presentation
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JIYOUNGMOON
Do NOT Make “Slideuments”
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JIYOUNGMOON
Use Colors Effectively
& Sparingly
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JIYOUNGMOON
Pay Attention to the Font
Text in typeface is
also a part of visual
Presentation
Presentation
Presentation
Presentation
Presentation
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JIYOUNGMOON
Plan Your Appearance as Part of Presentation Visual
Source: TED.com
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SLIDE MAKEOVER CLINIC
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HOW TO SIMPLIFY & VISUALIZE TEXT
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3 Do’s of Blog Writing
First of all, a blog writer should be ‘human’. Nobody likes talking to a machine. So the writer should offer perspective and have a distinct voice. Personality, emotional message, empathy are also important.
It is very important to engage with your audience. In order to do that, add hyperlinks to third-party sources in your text and make your blog accessible through social media.
Finally, you need to visualize. Not just visuals but compelling, curiosity-provoking visuals work. Infographic could be an effective option which is both fun-looking and informative.
SAMPLE SLIDE
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3 Do’s of Blog Writing
Be Human Nobody likes talking to a machine
Should offer perspective and have a distinct voice
Personality, emotional message, empathy
Engage Hyperlinks to third-party sources
Make blog accessible through social media
Visualize Compelling, curiosity-provoking visuals
Infographic : effective option both fun-looking and
informative
SAMPLE SLIDE
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JIYOUNGMOON
3 Do’s of Blog Writing
BE HUMAN Nobody likes talking to a machine Offer perspective and have distinct voice Personality, emotional message, empathy
ENGAGE Hyperlink to third-party sources Make blog accessible through social media
VISUALIZE Compelling, curiosity-provoking visuals Infographic: fun-looking and informative
SAMPLE SLIDE
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JIYOUNGMOON
BE HUMAN
3 Do’s of Blog Writing
ENGAGE VISUALIZE
SAMPLE SLIDE
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JIYOUNGMOON
Do’s of Blog Writing #3
VISUALIZE
SAMPLE SLIDE
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CHARTS & DATA VISUALIZATION
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Mobile OS Global Market Share
SAMPLE SLIDE
As of 1Q 2013 Source: Mobile Apps
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JIYOUNGMOON
61%
7%
5%
6%
21%
As of 1Q 2013 Source: Mobile Apps
SAMPLE SLIDE
Others
Mobile OS Global Market Share
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JIYOUNGMOON
As of 1Q 2013 Source: Mobile Apps
SAMPLE SLIDE
61%
7%
5%
6%
21%
Android
Others
iOS
BlackBerry
Windows
Mobile OS Global Market Share
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JIYOUNGMOON
Tailor an existing chart to a specific focus
Separating “signal from noise”
is the key
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JIYOUNGMOON Source: Mashable (August 27, 2013)
Smartphone Penetration by Country
SAMPLE SLIDE
62.2%
62.8%
71.7%
73.0%
10. Denmark
9. UK
8. Hong Kong
7. Sweden
6. Australia
5. Norway
4. Singapore
3. Saudi Arabia
2. South Korea
1. UAE
56.4%
0% 20% 40% 60% 80%
13. USA
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JIYOUNGMOON
Remember!
Slides are for the audience NOT your prompter
Visual is about presenting your ideas
NOT for the sake of beauty itself
Balance consistency and variation
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PRESENTATION DELIVERY
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HOW TO ENGAGE WITH THE AUDIENCE
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JIYOUNGMOON
Understand Your Audience
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JIYOUNGMOON
Use the Power of Emotional Appeal
Did Kennedy really outwit Nixon in the debate?
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JIYOUNGMOON
RELEVANT QUOTE
Open Your Presentation with:
CURIOSITY-PROVOKING IMAGE
PERSONAL STORY
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JIYOUNGMOON
SUMMARY OF THE
KEY POINTS
CALL TO ACTION
Close Your Presentation with:
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Effective Presentation Closing
“Why Our Company?”
Inspire your potential clients and partners
to choose you
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ONSTAGE
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Source: TED.com Amy Cuddy: Your body language shapes who you are
Open Your Arms to the Audience
NEVER EVER Read Your Slides
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Tune Your Voice
Practice is important
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And Most Importantly
BE IN THE MOMENT
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JIYOUNGMOON
CHECKLIST
Make sure the flow is smooth from the opening to the closing
Rehearse, rehearse, rehearse
Check the venue and equipment in advance
Prepare for the worst-case scenario
Prepare Q&A List
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ONE MORE THING ……
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Photo by betacontinua - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23211051@N05 Created with Haiku Deck
Refer to the keynotes of Steve Jobs
And forget about them!
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SHOWTIME! Engage & Inspire Your Audience
in Your Own Style
JiYoung Moon • Account Director • The Hoffman Agency [email protected] /Twitter @MoonJiYoung