A Project Report On THE STUDY OF CUSTOMER AWARENESS ON MUTUAL FUNDS

Submitted in the partial fullfilment of requirement of the Post Graduate Diploma in Management To

Project Title: THE STUDY OF CUSTOMER AWARENESS ON MUTUAL FUNDS

Project Role: Management intern at ICICI DIRECT

Presentation to the ICICI Direct clients holding Trading account with ICICI Direct.

An Awareness program, Investor education program initiated by ICICI Securities, Related to Mutual Funds product

categories, online platform

Answer to their queries in investment by visiting their places after making appointments.

Project Duration: Three Months.

OBJECTIVES OF THE STUDY

The objective of the research is to study and analyze the awareness level of investors of mutual funds.

To measure the satisfaction level of investors regarding mutual funds.

An attempt has been made to measure various variables playing in the minds of investors in terms of safety, liquidity, service,

returns, and tax saving

To get insight knowledge about mutual funds

To know the mutual funds performance levels in the present market

WORKING OF THE MUTUAL FUNDS

RESEARCH METHODOLGY

Primary data:

This method was adopted because it helps to procuring data and detail information from the respondents. The collection of data

by filling questionnaires, directly talking to the respondents

Secondary data:

The secondary data also used in this project, which include various written documents and other related information about the

customer details in their pivotal document-software used by ICICI DIRECT.

Sampling:

The sample of 50 clients having trading account with ICICI direct customers only had been taken for the whole project and

analysis had been explained on this data.

RESEARCH DESIGN

500

408

8590

40

11083258

50

NO.OF CONTACTS ASSIGNED

NO. OF CUSTOMERS CONTACTED

WRONG NO.S

NOT REACHABLE/OUT OF COVERAGE

NOT IN CITY

NOT INTRESTED

INTRESTED

MEETINGS POSTPONE BY CLIENTS

POSTPONE BY ME AS DOONGLE PROBLEM

NO. OF CLIENTS MET

ANALYSIS

• Met 50 clients,Most of them by visiting their places and few clients who came to branch itself

• The profile of the customers are as follows

Income level

35

241

2

3

12

Profile

Doctors Advocates employees C.AProfesors Housewives business man

PROFILE OF THE CUSTOMERS SURVEYED

28

22

eDUCATION

Post-graduates Under-Graduates

21

16

9 4

Age group

upto 30 upto 40upto 50 more than 50

PROFILE OF THE CUSTOMERS SURVEYED

35

15

GENDER

MALE FEMALE

Above & 40,000

8

Upto 30,000

22

Above 20,000

15

INCOME GROUP

ANALYSIS

Preferred mode of Asset classes

24

10

107

equities mutual funds insurance bonds

FINDINGS

50% of surveyed persons willing to take high risk for high rate of return. This indicates that riskier investment options can also

attract big pool of money if investors are properly convinced.

Insurance products are and can be the main competitors of mutual funds

The respondents consider bank deposit as investment vehicle. They don’t have clear cut idea about the difference between

the savings and investment.

Most of the people don’t have proper knowledge about the mutual funds and that is why probably they don’t invest in mutual

fund.

FINDINGS

Study found that more young people are likely to involved in financial activities. They more frequently visit banks and meet

financial advisors. This is an opportunity for mutual funds houses to attract these people.

The investors will choose their mode of investment as online rather than offline.

The services provided in online platform through ICICI is so flexible.

RECOMMENDATIONS

More young people are likely to involved in financial activities. This is an opportunity for mutual funds houses to attract these

people.

Knowledge regarding Mutual Fund through various sources ,Because many people have heard about it but don’t know How it

works!?

Posters, banners or other promotional activities are rarely seen in this market

The company should organize Free seminars to give information about Mutual Fund and should distribute brochures having

detail of schemes of Mutual Fund

THANK YOU