presentation on smart cell
TRANSCRIPT
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PRESENTATIONON
MISS CALL ALERT CAMPAIGN
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BRIEF
¢ Miss call campaign for western region
¢ Demographic segmentation: Youth Age 16-25 years
¢ Targeted areas: Western region of Nepal
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OBJECTIVE
¢ To generate the awareness among the consumer for the use of miss call alert service provided by smart cell
¢ Campaign need to be base on radio spot, Paper ad and Flyers
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COMMUNICATION STRATEGY
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¢ Since the target audience for the service is youth, tone for the communication need to be trendy, fashionable, ready for change or accept the change.
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CREATIVE RENDITION
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¢ It should be personal and trendy enough to connect with the teenagers and young adults.
¢ There are several categories in which teenagers’ lives revolve around such as, friends, family, pets, personal (internet/fb/social media),school and so on.
¢ To relate with the service we are using the concept of “the importance of missing things we love dearly.
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KEY LINE
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RADIO SPOT
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ART WORK
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OPTION 1
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Paper release series 4
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Paper release series 2
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Paper release series !1
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Paper release series 3
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OPTION 2
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Paper release series 1
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Paper release series 1
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Paper release series 1
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FLYER
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Flyer inside
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Flyer inside
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THANK YOU