presentation on sport
TRANSCRIPT
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Research methodology
Research methodology: Exploratory method
Sample Methods - Random Simple Sampling
Sample size - 100
Primary data -Questionnaire -Interview
Actually data is of two kinds which are following-
Primary Data: Primary data are those, which are
collected afresh and for the first time and thishappen to be original in character.
Secondary Data: Secondary data are those datawhich have already been collected by someoneelse and which have already been used as per
required
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, Adolph (Adi) Dassler, who started
producing shoes in the 1920s in
Herzogenaurach near Nuremberg with thehelp of his fellow friend Cody. It registered
as Adidas AG on 18 August 1949. The
company's clothing and shoe designs
typically include three parallel stripes ofthe same color, and the same motive is
incorporated into Adidas' official logos.
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Official World Cup supplier Since the 1970 FIFA
World Cup with the football Telstar, Adidas has
been the FIFA official match ball supplier for
every FIFA World Cup and designs the officialmatch ball for every edition of the event.
Adidas sponsors major teams in a number of
sports, especially football, rugby and tennis.
American college sports teams are also
sponsored. (1993-2001):
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Reebok is the world's third-largest maker of
sneakers, athletic shoes and sports apparel.
Goods are sold under the brands Reebok.
Reebok's origins go back to 1895 when Joseph
William Foster made running shoes with spikes
in them. He formed a company called J.W.
Foster and Sons which made shoes for top
runners. The family-owned business made the
shoes for athletes in the 1924 Summer
Olympics.
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The shoe was called the Freestyle, and
with it Reebok anticipated and encouraged
three major trends that transformed theathletic footwear industry: the aerobic
exercise movement, the influx of women
into sports and exercise and the
acceptance of well-designed athleticfootwear by adults for street and casual
wear. Reebok went public in 1985.
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NIKE, pronounced NI-KEY, is the wingedgoddess of victory according to Greekmythology. She sat at the side of Zeus, the ruler
of the Olympic pantheon, in Olympus. A mysticalpresence, symbolizing victorious encounters,NIKE presided over history's earliest battlefields.
A Greek would say, "When we go to battle andwin, we say it is NIKE."
The SWOOSH logo is a graphic design createdby Caroline Davidson in 1971. It represents thewing of the Greek Goddess NIKE.
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Action shoes
. Ultimate in design, comfort, and fit. Actionshoes not only look good but also are good foryour feet. Each Action product is the
manifestation of our high standards ofworkmanship, access to latest technology.That's how Action is synonymous with maximumquality and performance.... and of course thatessential look.
Each Action shoe is the product of a relentlessquest for quality, high level of workmanship anda true commitment to customer satisfaction
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At Action we strive to listen to the customers in
their local markets and identify their footwear
needs and then provide products that exceed
the customer's expectations in terms of quality,style and value.
Hardly surprising, Action has carved a special
niche in the Indian footwear market and in thehearts of millions of its consumers through out
the country.
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Puma
PUMA is one of the worlds leading sportlifestylecompanies that designs and develops footwear, appareland accessories. It is committed to working in ways thatcontribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to theprinciples of being Fair, Honest, Positive and Creative indecisions made and actions taken. PUMA starts in Sportand ends in Fashion. Its Sport Performance and Lifestylelabels include categories such as Football, Running,
Motorsports, Golf and Sailing. Sport Fashion featurescollaborations with renowned designer labels such as
Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.
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The PUMA Group owns the brands PUMAand Tretorn. The company, which wasfounded in 1948, distributes its products in
more than 120 countries, employs more than
9,000 people worldwide and has
headquarters in Herzogenaurach/Germany, Boston,London and Hong Kong.
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CONSUMER PREFFRENCES
BRAND PERCEC
ENTAGE
(%)
RESPONDENT
S
Reebok 34 34
Adidas 28 28
Action 9 9
Nike 26 26
Others 3 3
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WHY THEY BUY IT?
IMPORTANCE PERCENTAGE (%) FREQUENCY
Comfort 68 102
Price 4 6
Durability 16 25
Use in sports 10 15
Any other 2 2
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WILL YOU PURCHASEANOTHER
BRAND OF SAME QALITY WITHLESS
PRICEOPTION PERCENTAGE (%) FREQUENCY
Yes 70 106
No 30 44
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Annova testing
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Research finding
the bottom line of the market research speaks
that branded shoes in India has been increasing
on day by day basis.
that sounds good for international as well asdomestic market.
We have observed that people want value for
money & company or manufactures want to earn
profit..Hence higher the sale , lower the cost
leads to profit maximization. Company should
look after the promotional strategies & strong
distribution network.
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Consumer reactions suggest that Reebok
is the market leader among all its close
counterparts in the sports shoe and
apparel segments.
The new stuff of the adidas is attracting
the consumers more which might led
adidas at the top spot in the pack incoming financial year
Nike adidas has been the major
competitor for Reebok.
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Conclusion
We have observed that people want value
for money & company or manufactures
want to earn profit..Hence higher the sale ,
lower the cost leads to profit maximization.
Company should look after the
promotional strategies & strong distribution
network Hence there is a huge scope for
expansion & business growth.
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