presentation on television pricing strategy applied by shopkeepers

8/9/2019 Presentation on Television Pricing Strategy Applied by Shopkeepers

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PRESENTATION ON PRODUCT FEATURE

MAPPING AND EFFECTIVENESS OF PRICING.

Segment :- 14 color T.V.

Area :- electronics market, Tilak road, Pune.


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PRESENTATION MADE BY:-

GROUP-2

Amitkumar A. Bhavsar 93110

Animesh Srivastava 93112

Tabrez Ansari 93114

Aarti Gupta 93115

Arvind Kumar 93116

Ashfaq Ansari 93117


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OUR EFFORTS FOR PROJECT

We as a team consistently worked from the day 1 for this mini

project.

As a team we define our work in different segments.

Discuss on the topic.

Make the planning.

divide the area and group in of 2-2persons.

Visit the shops, showrooms of respective area.

Collect the brochure and features, price info. about 14 color

T.V.

analyze the promotional strategy, product mix for 14ctv.

Analyze the data and elicit important facts.

Make the power point presentation.


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INTRODUCTION OF MARKET

Pune is the 8th largest city of India, and 2nd

largest city of Maharashtra state.

It comprised of almost 5 million public

residing inside pune and pimpri-chinchwadterritory.

As being a metro city, there is a large

number of consumers available who purchase

various things of household and entertainment

very frequently.

Tilak market is the prominent place in Pune

for electronic goods.


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ANALYSIS OF THE PROBLEM

The present scenario of the market is competitive.

And target customers of products segment- 14CTV are of low

level income group, students, singles, and individual

employees.

To sustain in the market companies have to maintain

features and quality of the product even without increasing

price.

So their product can be consumed by that targeted customerwhose priority is to purchase the product within limited

budget.

Hence, it becomes clear that price is the only concern factor

which plays major role in this product segment.


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Television is now the most commonly used

entertainment instrument in almost every

home.

we have conducted a little survey on 14

color T.V., that how the consumer makes

decision for purchase of T.V. and how the

pricing plays an important role as major

trade drivers in this segment.

INTRODUCTION OF PRODUCT


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PRODUCT FEATURE MAPPING OF 14 CTV

MARKETPL

AYER:-HAIER, ONIDA, L.G, SANSUI.

Market Player Name Feature Price

(Rs.)

HAIER 14 CTV, model-

14T31DN

200w pmpo, game mode,

music mode, curtain effect

4200

SANSUI, model15sdx 200w pmpo, DVD input 5300

ONIDA, model-

15oxygen120

120w pmpo, child lock,

DVD input

5000

SANSUI, model 14mbs

viva

150w pmpo, light sensor 4000

LG 14SB2RB XDP, Music Mode, Multi

Language ,Turbo Search ,

200 Program Channels,

Child Lock, AVL

5290


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SWOT ANALYSIS OF MARKET PLAYERS

HAIER SANSUI ONIDA L G

STRENGTH Latest

technology

Wide range of

product

Established

brand in India

Best features

in CTV

segment.

WEEKNESS Less margin

to thedistributor/

dealer

No proper

approach oftarget

customer.

Less

investment onadvertisement

Weak

promotionalstrategy of

CTV

OPPORTUNITY company is

in

increasing

phase

International

presence can

help to cover

wide market.

Chance to

grab newly

markets in

rural india.

Exploring

whole new

segment

THREATS less brand

loyalty

Market

condition

looks

slumping.

Entrance of

global

competitor

like chinese

companies.

Highest Price.


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FINDINGS

Tilak road has 4 major brands in the 14CTV

L

G is the brand which offers widest range of features in prescribedsegment.

Sansui has the products offering lowest price as well as highest

price as per customer demand.

But along with price , product feature changes.

Onida Sansui

L G Haier


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Haier is providing most no. of features in the lowest price

range but this company is newcomer in the Indian, specifically

in Tilak road market.

In case of ONIDA price is higher in accordance with the

features provided.

Though ONIDA is well established in India, it faces severe

back legs because of lack of proper promotional activities.


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CONCLUSION

As the focused customer group belongs to lower class,students, and individual employee migrated from outer states,

the most concerned thing for them is to use minimum amount

for maximum consumption.

So it is suggested to that customer group that HAEIR is the

product which should be the most favorable for them, as it

provides wider features with minimum price range.

Along with that HAIER is multinational acclaimed brand so it

is quite reliable for customer.


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DO YOU HAVE ANY QUERIES?


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presentation on television pricing strategy applied by shopkeepers

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